Social Media in a Nutshell

THERE ARE ONLY 24 HRS IN A DAY

None Of These Sites Existed 6 Years Ago

The Long Tail of Startups

New Media is “Present Media”

ACTIVE VS. PASSIVEContent is consumed in two ways:

Evolution of Media

Internet Is Not Going to Replace Television

SO WHAT’S SO SOCIAL ABOUT SOCIAL MEDIA?

What Do These Sites Have In Common?

What Makes Website Social?

• Identity: who are you?

• Reputation: what do people think you stand for?

• Presence: where are you?

• Relationships: who are you connected with? who do you

trust?

• Groups: how do you organize your connections?

• Conversations: what do you discuss with others?

The Consumers Of Content Are Also Its Producers

Social News & Bookmarking

• BlogsoLive JournaloBloggeroWordpress

• Social BookmarkingoDeliciousoDiggoMixx

News Has Become Instantaneous

Social Networking

Social Networking

Personal• Twitter• Ning• Hi5• MySpace• Facebook

Private• LinkedIn• Sprouter• Ryze• Plaxo• Xing

• Facebook is for real-time communication

• MySpace is for music artists and fan groups

• Hi5 is for gamers and high-school students

• LinkedIn is for business professionals and recruiters

Facebook vs. Twitter

Twitter is as of December 2009 processing more than one billion

tweets per month

Facebook• Real relationships• Connected network• Media updates• On-site third party

applications

Twitter• Open relationships• Idea network• Status updates• Off-site third party

applications

Facebook vs. Twitter

Micro Applications(Applications Built On Top Of Applications)

• Causes• Mafia Wars• Farmville• iGoogle Apps• Pip.io

Virtual Goods Are Worth $1.5 billion

Social Photos and Videos

• Flickr• YouTube/Hulu

Social Collaboration

• Wikipedia• Google Wave• Google Maps

Digg Was Built For Less Than $2000

Industry Leading Blogs

• Social Media: Mashable.com• Startup News: TechCrunch.com• New Media Analysis: ReadWriteWeb.com• Latest Gadgets: Engadget.com• Television and Media: GigaOm.com

TECHNICAL TERMS AND LEXICON

Important Concepts

• Web 2.0 and Folksonomies• Content Tags• Cloud Computing• API• Mashups and Widgets• HTML 5

ENABLING TECHNOLOGIESThe quiet revolution

There Is An Ongoing Movement Towards Open Data

Open Data

• Facebook Connect and API• Twitter OAuth• OpenID• OpenSocial• Google Connect

When Picking a Platform, Consider:

• Geographic location of target users• Ownership of data (copyright issues)• Flexibility of platform• Usage limits• Potential for monetization• Ability to leverage the social graph

HOW IS CONTENT SPREAD?

Content Aggregation vs. Syndication

Content Aggregation

Content AggregatorContent Aggregator

BlogBlog NY TimesNY Times FacebookFacebook

MeMe

Content Syndication

MeMe

FacebookFacebook

TwitterTwitter

Other UsersOther Users

EXTENDING THE DESKTOP EXPERIENCE

The Social Smart Phone

When Forecasting The Future, Look East

Some New Devices

Review Of Popular Mobile PhonesHTC Touch

Review Of Popular Mobile PhonesNexus One

Review Of Popular Mobile PhonesiPhone

Review Of Popular Mobile PhonesBlackBerry

Reference: http://gigaom.com

iTunes has sold over 1 billion songs

Canada’s Service Provider

• Rogerso Fido

• Bello Virgin

• Telus• Wind Mobile• Mobilicity

Network Types

• 3Go GSM is used by over 2 billion people

• HSPAo Bell and Telus moved from 3G

• GSMo GSM is used by over 2 billion people

• 4G

A Device That’s Not Connected Is Not Interesting

Popular Mobile Platforms

• iPhone• Windows Mobile 7 Series• Android• BlackBerry

It’s Cheaper To Develop For iPhone

Applications Sell For More On BlackBerry

$1.99 on iPhone$2.72 on Android$5.99 on BlackBerry

Behold, the iPad

All iPhone Applications Will Run On iPad

More than 300, 000 iPads sold on first day

TYPES OF MOBILE APPLICATIONS

How To Choose Between WAP vs. Native

WAP vs. Native

• WAP applications are easier to build for• Native applications can better leverage

the device hardware

Types Of Application

• Tap Tap Revenge• Yelp Augmented Reality/TinEye• Google Translator• Google Sky• Nike Collaboration With Apple• ING Mobile Payments

A Phone Is No Longer A Phone, It’s Your Alter Ego

GAMING PLATFORMS

Gaming Is A Bigger Industry Than Hollywood

“Call of Duty” Sold 14 Million Copies In 24 Hours

Three Types

• Gaming Consoles• Handheld Devices• Web Based

Gaming Consoles

• Nintendo Wii• Sony Playstation• Microsoft Xbox

Handheld Devices

• Sony PSP• Nintendo DS• Microsoft Zune, Apple iPhone, etc

Flash vs. Apple

MONETIZATION OF DIGITAL MEDIA

On The Internet There Are A Few

Millionaires But Hardly Any

Billionaires

Monetization Models

• Advertising• Affiliate Marketing• E-Commerce• Product Placement• Branded Entertainment• Subscription Model

Advertising

• Embedded YouTube Ads• Google Adsense / Adbrite

Affiliate Marketing

• Commission Junction• Amazon Affiliates

E-Commerce

• EventBrite (Event Registration)• Monster (Job Board)• E-Bay (PayPal)• ING Mobile Payments

Product Placement and Branded Entertainment

• Seth Macfarlane• LoneyGirl15• The Onion Video

Subscription Model

• Wall Street Journal• Netflix

SOCIAL MEDIA MARKETING

Users Have An Attention Span Of An Orangutan

How Is Content Spread?

Content Out Of The OrdinaryUser Gets Rewarded In ReturnBecome A Medium Of Communication

Organic vs. Paid Growth

Organic Growth

• Direct Traffic• Search Engine Optimization (SEO)• Viral

Suggested Reading Material

Paid Growth

• Social Ads• Google Adwords• Newsletter Campaigns

SUCCESS METRICSWhat Gets Measured Gets Improved

Traffic Metrics

• Measure Web Traffic with Google Analytics

and Crazy Egg

• Measure Social Interactions with TweetDeck,

Alerts, and Google Blog Search

• Measure Blog Subscriptions with Feedburner

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