Social Media Hu J Term - Heather Schoegler
Post on 13-May-2015
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social media
Heather Schoeglerdirector of communications, Parkview Foundations
Twitter.com/HSchoeglerLinkedIn.com/HeatherSchoegler
high-level highlights
read, research & retweet
read, research & retweet
@sanderssays
@chrisbrogan
@joelcomm
@ThisIsSethsBlog @StephenRCovey
@charleneli
@jbernoff
marketing 101
Goals
Channels
ROI
marketing 101
Goals
Channels
ROI
WHAT content do you put WHERE?– Personal– Professional
marketing 101
Goals
Channels
ROI
where exactly is social media?– Anywhere there is “community”
– Facebook, Twitter, YouTube, Flickr, Blogs
– Kiva.org and more!
research = insights
%$#@ FacebookOver 350 million users, 50% of whom log-on in any given
day35 million users update their status resulting in 55 million
status updates/day2.5 billion photos are uploaded/month3.5 million events are created/month1.6 million active Pages including 700k local businessesAvg. user has 130 friendsMost users are a member of at least 12 groups70% of users are outside the U.S.65 million active users access Facebook through a mobile
device - Mobile users are 50% more active than non-mobile users
Via Brian Solis, PR 2.0
Via Brian Solis, PR 2.0
apply it…get them to buy-in
what every company is asking about social media
How
Where
What
case studies
Vitamin Water
Goals
Channels
ROI
Vitamin Water
Launch Product WorldWide
Facebook.com/ VitaminWater
1.098 million followers
Trident Layers
Via ConvinceAndConvert.com “Trident Integrates Social Media with Print Ads” December 22, 2009
Goals
Channels
ROI
Trident Layers
Via ConvinceAndConvert.com “Trident Integrates Social Media with Print Ads” December 22, 2009
Launch a new product
Integrated print ad w/Twitter (@tridentlayers)
214 Twitter followers
not just for profits
The Staley Foundation
Guest Post: How One Savvy Nonprofit Is Leveraging Social Media (Even During the Great Recession) by Adam Boyden (Marketing Profs Daily)
FacebookTwitter (@stales)
donation by action
Via Mashable “Donation by Action: the New Social Charity Model” by Drew Olanoff, December 30, 2009
Hashtag
Event
Auction
donation by action
Via Mashable “Donation by Action: the New Social Charity Model” by Drew Olanoff, December 30, 2009
#BlameDrewsCancer
Blame-a-thon
@drew to @drewfromtv
the Kutcher effect
Via Social Media Optimization “Examples of Successful Twitter and Facebook Campaigns” December 22, 2009
Goals
Channels
ROI
Goals
Channels
ROI
the Kutcher effect
Via Social Media Optimization “Examples of Successful Twitter and Facebook Campaigns” December 22, 2009
$ for nets
90,000 nets
Attention from females
Twitter, Facebook, video
200K fans
ne to watch
Pepsi Refresh project
Pepsi replaces Super Bowl ads with $20M social media campaign
Via Mashable “Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign ” by Christina Warren, December 23, 2009
Potential Benefit Failure
challenges & limitations
Disclosure & the FTC
Crowdsourcing
Geotagging
Media Relations
Apps
QR Code
Augmented Reality
benefits & growth
Disclosure & the FTC
Crowdsourcing
Geotagging
Media Relations
Apps
QR Code
Augmented Reality
bottom line
Interact
Authenticity
Connect w/Passions
bottom line
Relationship
Trust Economy
Minimum: listen
end
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