Transcript
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Social Media BasicsSocial Media BasicsGetting StartedGetting Started
is really just a label for the way the internet looks today
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Its up to you to figure out what the *something* is!
These are the tools that allow
you to do something
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Terms and DefinitionsTerms and Definitions Whats a tag? Whats a blog? What’s a social network? Whats a podcast? Whats a wiki? What is social bookmarking?
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What’s changed?What’s changed?
RSS-fed
You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.
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What is a blog?What is a blog? A Blog (a contraction of the term "Web
log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
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What is a blog?What is a blog? Chronological web
publishing Uses free / simple
interface Allows people to
comment and to subscribe
Mainly text but can be photo / audio / video
Technorati tracking 106m
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Blogging: stories with wordsBlogging: stories with words A conversation: a two way communication
channel Think of it as keeping in touch with friends Write like a real person, not a PR Write about real experiences, personal
views Use your blog to link to others, and key
points of information
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Blogging toolsBlogging tools
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Free/low cost Easy to use Interactive Accessible Immediate
Lack of control over “the message”
Can sound like a PR person
Can be time consuming
Opening door to comments
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So how can a blog work for the you?
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Trend towards microbloggingTrend towards microblogging Linked to growth in
mobile and social networking
Status Irregular posts Photo sharing
& social bookmarking
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Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs.
You can also add tags, which allow you to trace comments on particular subjects, events or stories.
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Stories with PicturesStories with Pictures
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What is social bookmarking?What is social bookmarking? store, tag and share
links across the internet.
share links with friends… and people with similar interests.
access links from any computer.
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BenefitsBenefits Makes information manageable Makes information portable – you can
access your bookmarks anywhere Connects your information and you to
others
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ConsiderationsConsiderations Must agree to tags Can’t stop people tagging your content –
even stuff you don’t want associated with you
Bookmarks can go out of date
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Video and Audio(And wikis too!)
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What is a podcast?What is a podcast?
Regularly updated audio content
Often a ‘radio show’ format
RSS-fed
Anytime, Any where
Listeners to 'subscribe' to an audio or video feed, which is downloaded to their computer and can be copied automatically onto their portable audio player.
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Who is Podcasting and using Who is Podcasting and using Audio/Video?Audio/Video?
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What kind of audio/video/podcasts What kind of audio/video/podcasts are there?are there?
Magazine style programmes Stand-alone interviews Case studies/profiles Audio diaries/citizen media Dramas/comedies Speeches/presentations Events
Podcast ExamplesPodcast Examples
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Using Video
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Camera optionsCamera options Flip camera Range in price from £70 - £150
(Amazon.co.uk)
Kodak Zi6£85 – 112 (Amazon.co.uk)
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So how can audio/videobe used to engage withyour stakeholders?
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What is a social network?What is a social network? Social networks are groups
of individuals unified by common
Interests Vocations Passions Needs
Before the internet these groups were more limited by proximity
Online social networks benefit from the LONG-TAIL effect
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Niche social networksNiche social networks
http://www.rspb.org.uk/community/
http://www.allaboutpets.org.uk/home.aspx
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Fan pageFan page
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More than 300 million active users
50% of active users log on to Facebook in any given day
The fastest growing demographic is those 35 years old and older
General Growth Average user has 120
friends on the site More than 6 billion
minutes are spent on Facebook each day (worldwide) (3)
More than 40 million users update their statuses at least once each day (15)
More than 10 million users become fans of Pages each day (3.5)
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So how can social networkswork for you and yourstakeholders?
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What’s a wiki?What’s a wiki? a Wiki is a type of website that allows the
visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring.
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Group Challenge Group Challenge To create a social media strategy for an
organisation
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So is Social Media for you or not? So is Social Media for you or not? YES
You want to express the human voice of your organisation
You want to enable easy ways for people to share knowledge and information
Open source thinking - willing to share ideas in progress and let others join in and help it
Can deal with the messiness
You already have the basics covered.
Costs
Source: Designing for Civil Society
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You are obsessively controlling Your organization is not ready for
some changes in how you work
Your audience is not online
Everything must be vetted by central authority
Your aims are written in stone, not electricity
You aren't prepared to assist people
in learning a new skill and the time to make it an organizational habit.
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Understand the activities and goals of your organization
Understand how the different web 2.0 applications can help
Perform activities and meet organizational goals Understand ICT needs and skills of the staff and
volunteers Analyse risk of web 2.0 apps - are they ready for
business uses? Sustainable
Source ICT Hub
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ChallengesChallenges Getting Management to Say Yes
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ContactContactIf you would like these slides or more information,
contact
jude@sounddelivery.org.uk
For the best communications resourceshttp://www.mediatrust.org/training-events/training-
resources/online-guides-1#
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