Social Media for Your Consulting Practice

/emilydavisconsulting /AskEmilyD

@BoardSource #socialmedia #governance #nonprofit

SOCIAL MEDIA STRATEGY FOR YOUR CONSULTING PRACTICE

Emily Davis, MNM, CGT Emily Davis Consulting

July 22, 2015

GETTING STARTED…

•  Please MUTE your phone

•  We will pause for questions/comments

•  Leave your questions/comments in the chat box or questions box

•  Resources following the webinar will be provided

TURN ON YOUR TECH

Follow the conversation… @BoardSource @AskEmilyD

#governance #nonprofit

#socialmedia

TODAY’S GOALS

•  Learn best practices

•  Share experiences •  Ask questions •  Identify action

steps •  Avoid pitfalls

QUICK POLL

How many of you are using?

q Facebook page q Facebook profile q Blog q Twitter q Instagram q LinkedIn q Video (YouTube, Vimeo) q Other?

THE POWER OF SOCIAL MEDIA

THE GOOD AND THE BAD

SOCIAL MEDIA LIFECYCLE

CHARACTERISTICS AREAS OF IMPROVEMENT

FIRST STEPS

²  Not using social media consistently

²  Resistant to change ²  Struggle with control

²  Need basic marketing plan (i.e. branding, print materials, online outreach, etc.)

²  Leadership-driven

change in culture to adopt online engagement

1.  Develop communications strategy (audience, goals & objectives, etc.)

2.  Listen & develop

online presences 3.  Leadership initiated

discussion about engagement

WALK CHARACTERISTICS AREAS OF

IMPROVEMENT FIRST STEPS

²  Using 1 or more social media platforms, but not consistently

²  Online presence connected to marketing goals

²  Learn & use best practices ²  Focus on 1 – 2 social

media platforms ²  Need to link to campaign,

program(s), objective(s) ²  Need to link goals,

objectives, and activities ²  Need to identify audiences ²  Collect data for

measurement

1.  Low-risk pilot program to demonstrate ROI

2.  Build implementation

capacity internally 3.  Create/revise social

media policy 4.  Integrate and

document measurement data

RUN CHARACTERISTICS AREAS OF

IMPROVEMENT FIRST STEPS

²  Strategic use of multiple social media tools

²  Part time or full time staff

for digital communications

²  Board using social media

in governance ²  Social media usage

integrated throughout org

²  Has developed

relationships & technology integration

²  Need more sophisticated measurement tools

²  Find ways to increase

more involvement from staff across the organization

1.  Social media staff trains & coaches other org staff

2.  Research more

sophisticated measurement data, tools, and processes

3.  Evaluate, revise

strategies 4.  Share success stories

with other orgs

CHARACTERISTICS

²  Embracing culture of learning ²  Use social media data to help the leadership guide decisions ² Demonstrate clear and compelling results ² Networked with other organizations showing similar success ²  Internalized social media communication best practices

including: ²  Strategy ²  Implementation ²  Integration ²  Evaluation

QUESTION TIME!

10 TIPS FOR USING SOCIAL MEDIA

1. Social media is A tool not THE

COMMUNICATIONS EVOLUTION

Traditionalists

Postal Mail Phone calls

Boomers

Television Facebook Email

Generation X

Websites E-newsletters Email

Millenials (Gen Y)

Social Media Websites Mobile

Generation Z

Adapt or die!

Every generation

teaches us new technology

10 TIPS FOR USING SOCIAL MEDIA 1. Social media is A tool not THE tool

2. Social media is a plant

3. Add value

4. Two way street

5. Relationships

SOCIAL MEDIA LADDER OF ENGAGEMENT

Happy bystanders (Listen)

Spreaders (Share)

Clients (Money)

Evangelists (Ask)

Instigators (Create)

10 TIPS FOR SOCIAL MEDIA

1. Social media is A tool not THE tool

2. Social media is a plant

3. Add value

4. Two way street

5. Prospecting, cultivation, stewardship

6. Philanthropy’s next generation

7. It ain’t free

8. Not everyone “Diggs” social media

9. Selling social media

10. Have a plan

SOCIAL MEDIA & CONSULTING

WHY SOCIAL MEDIA AT ALL?

•  Position as expert •  Connect with allies •  Collaboration

opportunities •  New resources &

ideas •  Develop brand •  Low cost

WHY HAVE A PLAN?

•  Part of a larger communication plan •  Start early •  Identify resources & capacity •  Provides direction & action •  DIY vs. external consultant

THE PLANNING PROCESS

Discovery

Environmental scan Strategy sessions Target audiences Channel identification Topic areas

Documentation

Best practices Start small & slow Calendar dashboard Measurement strategies

Implementation

Staff Brand identity Content per channel Collaboration Personal/professional boundaries Adjust as needed

DIFFERENT CHANNELS, DIFFERENT RULES

Facebook LinkedIn

Blog Twitter

RINSE AND REPEAT

1. Ask Why

2. Ask What

3. Ask Where

4. Ask How

5. Ask Who Evaluate!

Evaluate! Evaluate!

SOCIAL MEDIA POLICIES

HAVE A GIGGLE!

ONLINE RESOURCES

•  Socialbrite.com •  IdealWare •  Mashable.com •  TechSoup •  Nonprofit Technology Network (NTEN) •  Alltop Nonprofit •  Beth Kanter: http://beth.typepad.com/ •  4Good •  www.delicious.com/

coloradononprofithelpdesk

Emily Davis, MNM Emily Davis Consulting

(720) 515-0581 emily@emilydavisconsulting.com

emilydavisconsulting.com

Social Media for Your Consulting Practice

emilydavisconsulting

governance social media

social media platforms

power of social media

nonprofit turn

social media staff trains

nonprofit todays goals

nonprofit quick poll

Business

Launching your Nonprofit Consulting Practice

TELECOM, MEDIA & TECHNOLOGY...

Responsible Department: Human Resources Practice Manager...

Neuhaus Consulting GmbH · Neuhaus Consulting GmbH Best...

FICO® Customer Experience Consulting Practice

Energy, Power & Products OIL & GAS...

Arts & media consulting 2013

Consulting, Coaching & Mentoring for Microentrepreneurs ·....

Deloitte canada consulting practice

Hospitality & Technology 101 - Story Practice Consulting LLC

Power and Renewables Practice - FTI Consulting

Social media consulting system

Financial Services Practice - Global management consulting

FinancialServices Practice - Global management consulting

Slalom Consulting SoCal Customer Engagement Practice

Our Consulting Practice - OF MAY HINDS CONSULTING INC 1 OUR....