Social media for the travel industry

Why is social media marketing important for mybusiness?

Social Media MarketingWhy is social media marketing important for my

business?

How big a deal is SMM?

More than 170 Million blogs are being tracked byTechnorati

An estimated 15 billion videos are being watched permonth online

And more than 130 Million users are on Twitter

More than 500 Million users are on Facebook! (est:1.2 Billion by March 2011)

80% of Twitter & 35% of Facebook usage is via MobileDevices

More than 170 Million blogs are being tracked byTechnorati

An estimated 15 billion videos are being watched permonth online

And more than 130 Million users are on Twitter

More than 500 Million users are on Facebook! (est:1.2 Billion by March 2011)

80% of Twitter & 35% of Facebook usage is via MobileDevices

Amazing Facts!

More people between the ages of 35 and 65 spend time onsocial media than watching television!

The 35 to 65 age group is the fastest growing demographicon Facebook!

Social Media users spend an average of 51 minutes a day onsocial sites

84% of people get their travel recommendations online –even if they book offline!

More people between the ages of 35 and 65 spend time onsocial media than watching television!

The 35 to 65 age group is the fastest growing demographicon Facebook!

Social Media users spend an average of 51 minutes a day onsocial sites

84% of people get their travel recommendations online –even if they book offline!

Types of Social Media Social (Community) Business Networking Micro-blogging Blogs + syndication Social Bookmarking Article Aggregation + syndication Video Aggregation + syndication Photosharing Regional Social News Aggregators Forums Online TV and Radio

Social (Community) Business Networking Micro-blogging Blogs + syndication Social Bookmarking Article Aggregation + syndication Video Aggregation + syndication Photosharing Regional Social News Aggregators Forums Online TV and Radio

1. Website Traffic and UserConversion

2. Page Views and Ad Exposure3. Brand Awareness (softer

approach – take longer tobuild – higher retention rate

4. Positive Brand associationand customer loyalty

5. Reputation Management6. Broader Customer reach7. ‘Word of Mouse’ becomes

‘Word of Mouth’8. Search Engine Ranking (social

search engines)

Social Media can increase activity around these top goals:

1. Website Traffic and UserConversion

2. Page Views and Ad Exposure3. Brand Awareness (softer

approach – take longer tobuild – higher retention rate

4. Positive Brand associationand customer loyalty

5. Reputation Management6. Broader Customer reach7. ‘Word of Mouse’ becomes

‘Word of Mouth’8. Search Engine Ranking (social

search engines)

How to use Social Media:

Listen! Reputation management, trends, user wants,needs and responses to your campaigns

Connect – engage +_ build rapport

Converse – create and add to conversation

Contribute – Add Value

Listen! Reputation management, trends, user wants,needs and responses to your campaigns

Connect – engage +_ build rapport

Converse – create and add to conversation

Contribute – Add Value

What Social Media does for brands Develops rapport Gain respect and authority Create and build trusted

relationship with yourfollowers and “likers”

Buzz – friends, likers andfollowers spread news,updates for you on and offline!

Develops rapport Gain respect and authority Create and build trusted

relationship with yourfollowers and “likers”

Buzz – friends, likers andfollowers spread news,updates for you on and offline!

Online Travel Sales

Online travel sales will represent 41% of total travel sales by2008*

A further 38% of consumers make their decision online, butpurchase offline**

This means that over 80% of travel sales will either be madeonline, or strongly influenced by online

Online travel sales will represent 41% of total travel sales by2008*

A further 38% of consumers make their decision online, butpurchase offline**

This means that over 80% of travel sales will either be madeonline, or strongly influenced by online

Social Media for Travel IndustryClick & watch:

http://news.bbc.co.uk/2/hi/programmes/fast_track/9075804.stm

“In 2010, offline traveldistribution will grow fasterthan online for the first timesince the rise of online travel”

- according to a new report, PhoCusWright's US OnlineTravel Overview Tenth Edition.

“In 2010, offline traveldistribution will grow fasterthan online for the first timesince the rise of online travel”

- according to a new report, PhoCusWright's US OnlineTravel Overview Tenth Edition.

Who’s hot in social media?Jetblue – provides prompt and personal

servicesVisit Britain – tweets new attractsions,

ticket discounts and festivalsBootsnAll – shares best travel deals and

intriguing travel tales and articles

Jetblue – provides prompt and personalservices

Visit Britain – tweets new attractsions,ticket discounts and festivals

BootsnAll – shares best travel deals andintriguing travel tales and articles

Social Sharing Ideas for the TravelIndustry Image Sharing (Flickr, Photobucket, Facebook Pages..) publish

photo’s regularly, encourage guests to upload and tag personal photo’s + photocompetitions.

Blogging (Onsite and on Facebook Pages) Communicating with youraudience year round – sharing great travel tips, history of the area, shoppingtips, places reviews, random local facts, festivalsand activity information, hotelspecials, etc..

Video Tours virtual tours of hotels, scenery, beaches, shoppingdistrict, attractions, roaming reporter (in hotel)…

Custom Google Maps create a custom Google Map for aspecific location i.g. a visual itinerary including: accommodation, nearbyrestaurants, museums, parks, beaches, shopping etc..

Image Sharing (Flickr, Photobucket, Facebook Pages..) publishphoto’s regularly, encourage guests to upload and tag personal photo’s + photocompetitions.

Blogging (Onsite and on Facebook Pages) Communicating with youraudience year round – sharing great travel tips, history of the area, shoppingtips, places reviews, random local facts, festivalsand activity information, hotelspecials, etc..

Video Tours virtual tours of hotels, scenery, beaches, shoppingdistrict, attractions, roaming reporter (in hotel)…

Custom Google Maps create a custom Google Map for aspecific location i.g. a visual itinerary including: accommodation, nearbyrestaurants, museums, parks, beaches, shopping etc..

Facebook/Twitter conversations and added value toyour clients/customers, surveys, competitions, sharing,answering questions, the ‘voice’ of the brand…

Location Services Facebook Places, Foursquare – cancombine value added offerings and specials with ‘checkins’

Article Syndication and Aggregation sharinggreat local information on article syndication sites all linkingback to your site e.g. Squidoo can often be picked up byoffline magazines

Press Releases online press releases on a monthly basiscan often be picked up by offline magazines and news papers

Facebook/Twitter conversations and added value toyour clients/customers, surveys, competitions, sharing,answering questions, the ‘voice’ of the brand…

Location Services Facebook Places, Foursquare – cancombine value added offerings and specials with ‘checkins’

Article Syndication and Aggregation sharinggreat local information on article syndication sites all linkingback to your site e.g. Squidoo can often be picked up byoffline magazines

Press Releases online press releases on a monthly basiscan often be picked up by offline magazines and news papers

90% of social media is justshowing up. It's the other half

that's hard.

90% of social media is justshowing up. It's the other half

that's hard.