Social Media for Team Managers: NH Destination Imagination TM Cafe 2013

Wayne Kurtzman

Wayne@NH-DI.org November, 2013 @WayneNH @NH_DI

#IDODI

@NH_DI Facebook.com/NHICC

+New Hampshire Destination Imagination

http://www.personalizemedia.com/the-count/

Welcome Using What? Keep Updated With Teams More!

What is social media?

What are the kids using and why?

What is NH Destination Imagination Using and Why?

How can I use social media to keep updated?

Hashtags, tools and more

How can I use social media with teams?

Collaboration in safety

Can I use this for fundraising?

How can I learn more?

**In Real Iife

According to Christopher S. Penn (@CSPENN) http://www.slideshare.net/financialaidpodcast/awaken-your-superhero-as-presented-at-140conf

It Gives You Superhero Powers!

Welcome Using What? Keep Updated With Teams More!

Time to Reach 50-million people

110

38

13 3 2 0

20

40

60

80

100

120

“We live in exponential times” – Karl Fisch, educator

*The Internet Is A Place

Wayne Kurtzman based on the ideas of Jeff Jarvis

Transact and

Affect Transactions

Welcome Using What? Keep Updated With Teams More!

Img: http://www.brandflakesforbreakfast.com/2011/01/using-old-

media-to-bash-old-media.html

Welcome Using What? Keep Updated With Teams More!

Source: Internet Trends @Stanford - Bases, Mary Meeker, KPCB, 2012. [link]

Welcome Using What? Keep Updated With Teams More!

Source: Internet Trends @Stanford - Bases, Mary Meeker, KPCB, 2012. [link]

Welcome Using What? Keep Updated With Teams More!

Source: Internet Trends @Stanford - Bases, Mary Meeker, KPCB, 2012. [link]

Welcome Using What? Keep Updated With Teams More!

Source: Internet Trends @Stanford - Bases, Mary Meeker, KPCB, 2012. [link]

Welcome Using What? Keep Updated With Teams More!

Source: Internet Trends @Stanford - Bases, Mary Meeker, KPCB, 2012. [link]

Welcome Using What? Keep Updated With Teams More!

Welcome Using What? Keep Updated With Teams More!

content.

The currency is attention.

How you use this is up to you. “With great power comes great responsibility”

Welcome Using What? Keep Updated With Teams More!

Welcome Using What? Keep Updated With Teams More!

Business values:

Collaboration

Creativity

Communication

Teamwork

Keep Updated With Teams More! Using What? Welcome

Using What? Keep Updated With Teams More! Welcome

Monthly

Users

Best For / Comments

1.1 Billion General public, companies

(1 in 7 people on Earth have FB accounts)

1 Billion visits New ideas, show me, story, SEO

100 hours of video are uploaded every minute

500 M Reaching and engaging with influencers in short

bursts

359 M SEO, influencers, early adopters, collaboration

200 M Business; Ad reach to specific companies

80 M Video, photo or image share

25 M Visual or storytelling share

Using What? Keep Updated With Teams More! Welcome

Best For / Comments

WeChat (Video, text, pix, chat, group chat, walkie-t mode)

Skype (Chat, messenger)

Facebook – for Mom and Dad… (Messenger)

Instagram – 16- second videos and photos

Twitter – Older teens to set plans, get ideas,

Google+ - Study groups, plans

Snapchat – videos that last seconds - and get “deleted”

WhatsApp Messenger – multimedia, groupchat, no handles

collaboration

Using What? Keep Updated With Teams More! Welcome

Using What? Keep Updated With Teams More! Welcome

Using What? Keep Updated With Teams More! Welcome

Most Ideas per Minute; news, local, events; connecting with thought leaders; mobile

140 Character Max; 120 is best

Terms

@Name – how to address someone

RT – share RT @NH_DI TM Café is Saturday http://ow.ly/qS5T5

# - Hashtag makes it searchable, findable #RedSox

Using What? Keep Updated With Teams More! Welcome

Hashtags make social content searchable

Use TagBoard.com and Twitter.com and compare searches for the following:

#IDODI

#RedSox

#IamDI

#TheVoice

#EDU

Using What? Keep Updated With Teams More! Welcome

140 characters with more ideas per minute; influencers

Symbol What it does Example

@ Starts a “handle” @NH_DI

RT To “Retweet” or share a tweet (post) RT @NH_DI Training is…

# Hashtag makes it searchable/findable #IDODI or #RedSox

Lists Keep followers in groups as a filter

Tips Use 120 characters if others want to RT you.

Consider free tools like Hootsuite or Tweetdeck that add search

Using What? Keep Updated With Teams More! Welcome

Friends in “circles” as permissions

use live video chat, text chat,

Symbol What it does Example

+ Starts a “handle” +New Hampshire

Destination Imagination

+1 “Like” +1 under a post

# Hashtag makes it searchable/findable #IDODI or #RedSox

Circles Keep followers in groups as a filter

Tips Strong video, photography, stills – but content can always go public if

shared outside the circle.

Using What? Keep Updated With Teams More! Welcome

Use Best For / Comments

Community

Be sure to set permissions! Anyone can share

something private outside the network

http://facebook.com/NHICC

Videos Not suggested for team sharing without permissions

http://youtube.com/NewHampshireDI

Sharing Wide sharing with influencers and community.

http://twitter.com/NH_DI

Community;

Collaboration

Good privacy controls, video collaboration,

documents, spreadsheets, drawing, etc.

http://gplus.to/NHICC

Image Sharing http://pinterest.com/nhicc/

Flickr May restart…

Using What? Keep Updated With Teams More! Welcome

Welcome Using What? Keep Updated With Teams More!

Topsy.com

SocialMention.com

TagBoard.com

Twitter.com

Hootsuite.com

Facebook.com | Quirk.li

Welcome Using What? Keep Updated With Teams More!

Topsy.com

SocialMention.com

TagBoard.com

Twitter.com

Hootsuite.com

Facebook.com | Quirk.li

Welcome Using What? Keep Updated With Teams More!

Welcome Using What? Keep Updated With Teams More!

Keep Updated More! Welcome

Best For / Comments

WeChat (Video, text, pix, chat, group chat, walkie-t mode)

Skype (Chat, messenger)

Facebook – for Mom and Dad… (Messenger)

Instagram – 16- second videos and photos

Twitter – Older teens to set plans, get ideas,

Google+ - Study groups, plans

Snapchat – videos that last seconds - and get “deleted”

WhatsApp Messenger – multimedia, groupchat, no handles

collaboration

Using What? With Teams

*

http://www.CoxAndForkum.com

http://i.zdnet.com/blogs/blogshakespear

ecomic.bmp

Welcome Using What? Keep Updated With Teams More!

Welcome Using What? Keep Updated With Teams More!

Welcome Using What? Keep Updated With Teams More!

Start building relationships now

Look at where your influencers are

Follow them

Share valuable content

Help them to help you

There are no “take-backs” in social media

If engaging, make your parents proud

NH-DI

Team Manager Corner

Team Manager Forum

Facebook, Twitter, Google+

Destination Imagination

DINI Group

Using What? Keep Updated With Teams Welcome More!

Searching

Twitter.com

Google

Google+

Topsy.com (Search much of public social media, including blogs)

Socialmention.com (Search much of public social media, including blogs)

TagBoard.com (searching hashtags)

Learning

Getting started with Twitter (official)

WikiHow: How to use Twitter

Get started with Google+ (official)

Getting started with Facebook

Getting started with Facebook (official)

Starting an Organization Page (expected you use Facebook as an individual)

Tools

Hootsuite

Visable Tweets

Using What? Keep Updated With Teams Welcome More!

Wayne Kurtzman

November, 2013

@WayneNH @NH_DI

#NH-DICafe #IDODI