Social Media For School Districts and Educators
Post on 06-May-2015
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Socialized.me/edu @shanegibson
School DistrictsLeadership and Communications in a Networked World
@shanegibson
Socialized.me/edu @shanegibson
Meet…
•Your customer
•Your co-worker
•Your employee
•Your next boss….
Socialized.me/edu @shanegibson
“I think that’s going
to break!”
Socialized.me/edu @shanegibson
“The Community Owns Your Brand”
Socialized.me/edu @shanegibson
901 million
Socialized.me/edu @shanegibson
150 Million
Socialized.me/edu @shanegibson
300 million updates/day
Socialized.me/edu @shanegibson
Socialized.me/edu @shanegibson
3Billion Views/Day
Socialized.me/edu @shanegibson
Social Media is Not a Video Game
http://www.agent-x.com.au
Socialized.me/edu @shanegibson
Who owns social media?
Socialized.me/edu @shanegibson
It Belongs to Everyone
Socialized.me/edu @shanegibson
Socialized.me/edu @shanegibson
Socialized.me/edu @shanegibson
Socialized.me/edu @shanegibson
Socialized.me/edu @shanegibson
Socialized.me/edu @shanegibson
“If you think you are a leader and no
one is following you...
You’re actually just going for a walk”
Socialized.me/edu @shanegibson
Socialized.me/edu @shanegibson
Social Media Policy
•Protects Schools/District Brand
•Provides Rules of Engagement
•Protects Students
•Provides a Positive Framework for Engagement
Socialized.me/edu @shanegibson
Where are you from?
Digital Natives
Digital Immigrants
Socialized.me/edu @shanegibson
Wired
Socialized.me/edu @shanegibson
Socialized.me/edu @shanegibson
Search
Students who had access to search outperformed other students in
standardized testing AND project based assignments.
Socialized.me/edu @shanegibson
Learning•Byte / Bite Sized
•Collaborative (Networked Intelligence)
•JIT
•From Universal to Variable
•Social and Engaged
•Outside the firewall (public)
Socialized.me/edu @shanegibson
Socialized.me/edu @shanegibson
Digital and Engaged
• Yammer• Wikis• Google Video / Audio• Social working
• Themes• Causes• Hired to Connect• Career Mentoring
Socialized.me/edu @shanegibson
“A technical recruiter told me some tech companies seek guild leaders in Warcraft, Why? leadership in digital environment -- just like work” - Jeremiah Owyang@jowyang
Socialized.me/edu @shanegibson
Listening
Socialized.me/edu @shanegibson
Socialized.me/edu @shanegibson
Socialized.me/edu @shanegibson
Socialized.me/edu @shanegibson
Socialized.me/edu @shanegibson
Socialized.me/edu @shanegibson
Implementation1. Identify Your Goal
2. Identify Your Target Audience/Stakeholder Groups
3. Pick the Right Platforms
4. Map out Social Media Policy and Train Stakeholders
5. Implement Listening and Engagement Strategy
6. Know Your Stakeholder Values, Goals and Fears
7. Communicate Mixing Communications and Community
Socialized.me/edu @shanegibson
Learn More:
• Slides: http://socialized.me/edu • Podcast: http://closingbigger.net• Twitter: http://twitter.com/shanegibson
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