Social media for Real Estate Professionals

• Social Media programs that generate ROI• Converting likes to clients • Local examples of how to make it work• Develop a Powerful Personal Brand• What’s next in Social Media• The Britney Spears model• The 3 e’s• …if you have no time or team, you’re not a

writer & you have no budget

Recent MediaWall Street Journal

Recent MediaFOX TV

University of San Francisco Internet Marketing Masters Certificate

Flickr Photo Credit Sum_of_Marc

Be really good at 1 thing…

Be remarketable*

Flickr Photo Credit miletbaker

Be remarketable*

Morning Coach #1 Podcast

Facebook Profile

Facebook ‘Fan’ Page

Facebook Meme /Facebook Candy

Facebook Ads

Facebook Ads target demographics and Likeographics

• ROI strategies:– Podcasts– Facebook memes– Facebook advertising

• personal brand strategy:– Facebook fans ‘do you like real estate?’

Passion!

“We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” Warby Parker co-founder Neil Blumenthal

Infographic The 3 E’s http://www.tengoldenrules.com/3-Es-Infograph.jpg

a picture is worth 1,000 clicks

personal brand/roi strategies:• meme’s• instagram • Pinterest.com is great for designers, retail,

recipes• Infographics• 3E’s

AskTheBuilder.com’s Tim Carter has used YouTube

search results to drive traffic!

http://www.youtube.com/watch?v=LDyvcM0gcVs

How-To Videos

• personal brand strategy– how-to videos– answer 20 questions

• roi strategies:– YouTube optimization– More free videos > list > courses

Video

Top LinkedIn Networker

He creates his own groups

Secret weapon = LinkedIn Answers

Secret weapon = LinkedIn Answers

• personal brand strategy– 100% complete profile– create and manage groups

• roi strategies:– LinkedIn advertising– answers

The Jills Blog

Anyone can Blog!

• 900,000 blog posts a day worldwide• 22.6 million US bloggers • 77% of active Internet users read blogs • Blogs with 100,000 or more unique visitors a

month earn an average of $75,000• Jason Kottke quit his job to blog full-time and asked his

readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people

The Britney Spears Strategy

http://tengoldenrulesblog.blogspot.com

• personal brand strategy– anyone can blog

• roi strategies:– subscriptions– adSense ads– Britney Spears

Blogging

Cascade Content!

• do 1 thing well• a picture is worth 1,000 clicks• facebook!• video opportunity• LinkedIn• blogs• 3 e’s• cascade content

• Take the first step …do 1 thing• Be my friend! Linked In, @jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Social

• f/u• Q&A