Social media entravision

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The Phenomenon

presents

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Agenda:

•Introductions•What is Social Media?

• Introducing the FAB 5• The Marketing Possibilities• SMM Dos & Don’ts

•Q&A•Entraleads Presentation

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NAME

COMPANY

SOCIAL MEDIA KNOWLEDGE ON SCALE 1 - 10

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What is Social Media?

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Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.

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Social Media Platform – Common Factors

1. Online and mobile friendly2. Easy to use3. Easy to share

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47% = Facebook has greatest impact on purchase behavior.

Fastest growing segment in social media = 45-54 year-olds

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People don’t “Check-in” ( Sorry Foursquare )

74% are unfamiliar with the concept of checking in.

Facebook is the most addicting social network

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By the numbers:

1. Facebook – 1.11B 2. Easy to use – 500 Million3. Easy to share – 225 Million4. YouTube- 1 Billion users 5. Google+ - 343 Million

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Landing Pages

TRAFFIC

Don’t forget the purpose of your Social Media Marketing!!!

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Introducing, the FAB 5

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•Pages vs’ Profiles •Post frequency•A post vs’ A POST!!•Link to Landing Page•Marketing on FB

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Pages vs’ Profiles

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Pages vs’ Profiles

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•Post frequency•A post vs’ A POST!!•Link to Landing Page

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Marketing on FB

•Build a Strategy•Create an authentic brand voice•Make it interactive•Nurture your relationships•Keep learning

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Marketing on FB (The Numbers)

•520K people in El Paso (13+) •460K people in El Paso (18+)•Per day or lifetime budget

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FB Don’ts

•Use a profile as your business page. •Open a page and forget about it. •Post on your personal page and assume that nobody cares. •Post without a call to action•Get defensive about negative posts.

Don’t:

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•Have multiple profiles•Follow birds of a feather•Create lists•Link twitter account to FB•Marketing on twitter

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twitter Don’ts

•Use the same words to post the same call to action. •Use the default wrapper. •Use just one account. •Mix your personal account with business

Don’t:

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•Colleague oriented•Target your buyers•Share industry info. •Claim the company•Marketing on Linkedin

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Linkedin Don’ts

•Spam your colleagues. •Use the default invite text. •Forget to set a company profile. •Invite everyone to join your network.

Don’t:

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•New Kid on the block•343 Million users•A must for business location•Create “Hangouts” (groups)•Marketing is coming VERY soon.

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Google+ Don’ts

•Ignore google.

Don’t:

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•Under rated for marketing•Video will be king•Is SEO’s best kept secret

YouTube is a bigger deal than you think.

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YouTube and SEO

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Ads appear as:•Sidebar display ads•Pre-rolls•Post Rolls

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Your opportunity:•Share information•Low cost production•Embed into your website•Buy YouTube marketing

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YouTube Don’ts

•Forget to create your channel•Use your channel for personal videos•Forget to use the tags for SEO•Be greedy with your knowledge.

Don’t:

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Q&A

Social Media Marketing ToolboxA list of resources that every Social Media marketer should use

1. TweetDeck is a social media dashboard application that helps you manage Twitter and facebook accounts all in one place.

2. HootSuite is a social media management system that also allows the user to manage multiple networks at once.

3. AddThis is a social bookmarking service that can be integrated into a website with the use of a widget.

4. Instagram is a free photo sharing platform that allows users to take featured photos and apply visual filters that can transform the look and feel of the image.

5. PinReach is a Pinterest tool that helps you view activity, measure impact and gauge success on your Pinterest pages.

6. Storify is a social media service that combines multiple parts of a story into one cohesive whole.

7. YouTube's Audience Retention Report. SocialMediaExaminer.com lists this as the single most important social media marketing tool to come around in a long time.