Social Media Defined - Social Media Club Louisville

Social Media DefinedSocial Media Defined

Social Media Breakfast

Social Media Club Louisville

September 25, 2008 | Jefferson Club

Social MediaSocial MediaDefinedDefined

• Communications using technologies to share opinions, insights, experiences, perspectives

•Drives social interactions and unprecedented dissemination of words, pictures, videos and audio

•Consumption gives way to self-expression, creation, collaboration, interconnectivity

Social MediaSocial MediaObjectivesObjectives

•Expand Reach Of Messaging

•Excite Your Fans, Customers

•Connect With New Audiences

•Research Or Harvest Insights, Needs, Opinions

•Listen And Facilitate Dialog

Social Media Users

Social MediaSocial MediaMechanismsMechanisms

•Blogs

•Instant Messaging/Chat/Microblogging

•Social Networks

•News Aggregators

•Bookmarking Sites

•User-Generated Video, Photos, Audio

•Collaborative Creation & Feedback

But How Do You Do It?But How Do You Do It?

•People are talking about you. Why aren’t you?

•Trusted brands can ask questions and expect answers.

•Enthusiastic fans will market for you.

It Starts It Starts With ListeningWith Listening

It Gets Better With It Gets Better With ParticipationParticipation

•Content is king for a reason.

•Providing relevant content energizes your fans.

•Energetic fans will market for you.

•Engaged customers are your best R&D.

•Being a partner is better than being a supplier.

•Collaborative partners will market for you.

The Future Is The Future Is CollaborationCollaboration

Internal Internal Changes NothingChanges Nothing

•Listening – Employees want a voice and to be heard

•Participating – Providing them with access, information and empowering them to share breeds loyalty

•Collaborating – Embracing employees as stakeholders and collaborators is a proven business model

Social Media ClubSocial Media ClubProvides AnswersProvides Answers

SMCLouisville.org | smclouisville@gmail.com

Michelle Jones | OnAPathMedia.com | info@onapathmedia.com |@michellej

Nick Huhn | NickHuhn.com | nick@nickhuhn.com |@nickhuhn

Aaron Marshall | CHURCHSMO.com | aaron@churchsmo.com | @churchsmo

Brendan Jackson | cre8.com | brendanj@cre8.com | @jackbr4

Jason Falls | SocialMediaExplorer.com| jfalls@doeanderson.com | @jasonfalls

Photo by Aaron Marshall