Social Media Case Study for Bedding Style

MicroMediaMarketing.com

Our Brand Image and Voice is The Lifestyle people want. Our new tagline: Your Lifestyle.

We Like Working with Bedding Style

MicroMediaMarketing.com

Facebook - The Social Network

Bedding Style's Real Fans:

Our fans are 74% Female and 54% are between the ages of 25-54

We use this to interact with our customers and potential customers to build brand loyalty. We post daily wall and status through these platforms with over 1000+ Connections and counting.

The Informational, Professional, and New Social Network

We use Twitter to monitor niche keywords and competitors. On Twitter we have conversations and make connections in the same industry.

The Company Page setup on LinkedIn is to show the size of the company and to allow people interested in making business deals and connections to find Bedding Style.

We stay on top of the newest trends and social media sites. Google Plus is being integrated into real time search.

Really Getting Social

We show the Faces behind the brand and give people real connections with Bedding Style. We interviewed Peter with our top 3 questions in our soon to be blog series, "Behind the Scenes at Bedding Style."

Facebook - Interests

What do Bedding Style's Fans Really Like?

Our fans are into Movies like Twilight, TV shows like Glee, and Music like Alicia Keys. Many of our fans have kids and are dog lovers. They have careers in beauty and fashion industries and are educated.

We Give Back to our Fans!

After Reaching 1000 Fans we promoted a Facebook Exclusive Offer of 30% off for one week.

Who doesn't Love Exclusive Offers?

The Ugliest Bed in America Contest

We are running this contest through the WildFireApp used by companies like Facebook to run promotions. We also promoted this contest on the newsletter and website.

Facebook Ads

- Start # of Fans: 0 Fans- Current # of Fans: 1000+- RESULTS: Within 1 months the page reached over 1000 Fans and continues to Grow- The ads target over 1.6M people on Facebook- The ads are shown to people that are in Bedding Style's target audience based on keywords like "Tommy Hilfiger" that are in their public profiles- We get about 35 clicks per day

Top 10 Referring Sites from Google Analytics

In 1 month Facebook became Bedding Style's #1 Referring Site.

MicroMediaMarketing.com

Facebook.com/BeddingStyleTwitter.com/BeddingStyle

Facebook.com/MicroMediaMarketingTwitter/MicroMediaMktg

Thank You! Gracias! Merci!

Services are also available in Spanish.French is coming soon...

Stay Connected

MicroMediaMarketing.com