Social Media Branding NEW Sept2009

“Being your brand” in social networking

Branding in

Social Media Networking

Authentic Style Strategy

ClearMessaging

Engagement

Authentic Style =

Your personality

Your Voice

Out Loud.

Photo by egor.gribanov

Renaissance

Bohemian

Sparkle Magic

Organic

Cosmopolitan

Spunk

Name Your Style

Authentic Style: Bohemian Serene

Authentic Style: Sacred Hip

Social Networking PlatformsThe Big Three (for now)

Strategy =

How can I meaningfully contribute to my target audience?+Where are they listening?

Be a Leading Authority.

Provide Value, Service and social exchange.

Linked In

Be a Resource.

Answer Questions as an expert in your field.

Provide referrals.

Make meaningful connections.

Use your Authentic Style in your Profile.

Bookkeeper:Adventures inSmall Business Bookkeeping

Interior Designer:

Photo Inspiration of the Day

Reminder:Bring Your Authentic Style

Photo by Nanimo on Flickr

Authentic Style in Twitter

Facebook Pages

What would it be like to work with you?

News about your business

Share your work

Share blog posts

Specials and events only on Facebook

Don’t forget to use your voice – your style.

Authentic Style on Facebook Pages

Clear Messaging

Who are you and what are you trying to say??

Photo by Seafarer

I am a leading-authority in…

And here’s what you MUST know…

Social Media is Social…

Contribution is Queen

Photo by Logan Antill on Flickr

Be:

Memorable

Interesting

Useful

Engaged

Conscious

Authentic Style

Strategy

Clear Messaging

Engagement

michelle@eloquencecommunication.com@eloquentlystatd on TwitterMichelle Barry Franco on LindedInEloquence Communication on Facebook