Social media best practices guide successwerks nhat pham

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Social Media

Best Practices Guide

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Online. Offline. Inline.

Keep your Online & Offline messaging Inline.

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Timely Response

Make sure you reply to messages in a timely manner

& that your messages are relevant to that season/

time of year.

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Ch-ch-changes

Stay on top of social media changes

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Measure and Analyze

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Measure and Analyze

There are many back-end metrics called Insights that you should use to evaluate your post

strategy to get maximum results.

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Post Consistently

Use of a Scheduling tool really helps here.

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80/20 Rule

Use Pareto's Principle

80% of the time, 20% of the time,

Post content that is:Educational PromotionalEntertainingEngaging

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Use Compelling Content

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Listen Louder

By searching for/ employing:

Keywords/phrases

Google Alerts

Follow hashtags

Create streams

80/20 Listening

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Cross-pollinate

Connect your different social

networks to each other.

While some may find you on 1

particular network, they may prefer to interact with you

on another.

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&

Lastly…

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Be Social!

Talk about more than your business— Include what you would say & do

at a BBQ or cocktail party.

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Nhat Phaminfo@successwerks.com

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