Social Media Automation with Paradym | Webinar

New Features, Special Tips, Training, and More

Social Automation with Paradym Introducing:

Social Automation Manager (SAM)

Welcome!

Josh CantrellMarketing DirectorParadym

Steven JarrellPresidentParadym

Your Hosts Today Are...

Polling the Audience

Why Social Media?

Why Social Media?

• Go where the people are• Build your network• Become a trusted resource• More eyes on your listings• Maintain relationships with clients• MORE LEADS, REFERRALS, AND LISTINGS

Social Media Statistics• 91% of home buyers are receptive to receiving information about

home buying process from agent via social media

• 43% of buyers use social media for buying tips and suggestions from friends

• 70% of real estate clients forget their agents after only a year

• 55% of realtors feel comfortable using social media

Difficulties Using Social Media

• It’s time consuming• It’s one more thing• New technology can always be difficult• No strategy

Ingredients for Social Success

• Being engaged and adding value

• Being human

• Developing great content

• Consistency

Why Automate Social Media?

Where We Are Where We Want to Be

(Social Media Success)

Why Automate Social Media?

Where We Are Where We Want to Be

(Social Media Success)

Meet SAM

Your hands-free, super-simple, time-saving social media sidekick

Paradym’s Social Automation Manager

How it Works• More content, more consistency, more engagement

• Works hands-free in the background

• Automates and manages the social sharing of your Paradym listings

• Each VisualTour has its own social media campaign

• Just connect your favorite social media accounts to your Paradym dashboard, and you’re ready to go!

Smart Features A sophisticated marketing tool designed to help you achieve success in social media.

Features include:• Automated social sharing• Optimally scheduled posts• Customizable social

comments• Instant posting• Campaign management• Performance analytics

Automated Social Sharing

• Create beautiful VisualTours

• Automatically post tours to your connected social media accounts.

• No social accounts? We can get you set-up!

Smart Scheduling

• Get more engagement with Smart Schedule.

• Make sure your content posts at the ideal time/day for maximum engagement.

Smart Scheduling Updates!Post Previous

Tours

Smart Scheduling Updates! Coming SoonAutomated Re-

Posting

Customized Social Comments

• Make your content pop with Smart Comments.

• Smart Comments are auto-selected to reflect specific details of your tour.

• Or you can create your own.

• If you would like to write your own message instead, simply turn-off Smart Comments.

Instant Posting • Skip scheduling with

Instant Posting

• 30-60 minute buffer to allow for last-minute changes

• If you’re not ready for instant posting, simply select to post manually

Campaign Management

• View a snapshot of your social campaign timeline

• Get a detailed view of both live and pending content

• Check-out the times/day your content is posting

• Edit content, time of posting or remove posts

• Detailed analytics on each post

• Check-out which posts attracted the most engagement

• Compare different social platforms

• SAM makes it easy to view the number of “likes,” “shares,” “retweets” and “favorites” received by each post

View Social Campaign Analytics

View Social Campaign Analytics

Getting Set Up with SAM

Getting Set Up with SAM

Getting Set Up with SAM

Success Team

Every Paradym member receives:

• One-on-one account set up

• In-depth training

• Access to free resources at the Paradym Success Academy

• Unlimited toll free customer support

Need help? Our Success Team has your back!

(800) 873-0700 support@paradym.com

The SAM Advantage Life Gets Easier with SAM

With SAM, you can: • Create great content, stay consistent, grow

engagement• Minimize your time investment—maximize

your productivity• Automate & customize with Smart

Scheduling and Smart Comments

• Post at optimal times• Monitor social engagement from

your campaign timeline • Get more leads, referrals, and listings

SAM Testimonials “Connecting our Facebook, Twitter & Google+ accounts to the social media campaign manager was simple and once done, our tours are immediately posted for the world to see.”

“Prior to using the social media manager, a tour would usually get 30-100 views from agents on our MLS and consumers via Realtor.com, but once posted to social media, we are getting 150-250 views.” —Kathi Merritt, Re/MAX Advantage, REALTORS

Searcy, AR

Additional ResourcesSuccess Academy: Social Media Essentials eBook

Questions?

Contact Us(800) 873-0700

support@paradym.com