Transcript
SOCIAL MEDIA A case study for
Yellow Pages Income Fund
Trader CanadaTrader Media
Corp.
2006
TRADER CORPORATION
What’s
the
Problem
SOCIAL
MEDIA
IS
Expand
Network and
Interaction
Growing
Followers
Advertising
Events
Increased
Media
Marketing
Slander and
Negative
Forums
False
Information
Viruses and
HackersLeft Behind
Media
Marketing
Utilization of
all media
Poor
Organization
Brand
Recognition
Great
Information
Large amount
of variety
COST
BRAND
RECOGNITION
NEGATIVE
COMMENTS
TIME
Evaluation
Criteria
ALTERNATIVES
CENTRALIZATION
Tighter
Brand
Management
Focus
On
Current
Assets
Eliminate
Confusion
Avoid
Negative
Comments
Benefits
Centralization
DO IT ALL!
Increase
Exposure
Convenient
Access
For
Users
Generate
Ample
Feedback
Gain
New
Users
Expansion
Benefits
the best of both worlds
| com
mun
icat
ion
| con
tent
Summary
Image credits – Flickr Images
• Social media bandwagon, slide 1
– http://www.flickr.com/photos/matthamm/2945559128/sizes/o/in/photostream/
• Question Mark 3D, slide ____
– http://www.flickr.com/photos/crystaljingsr/3914729343/sizes/z/in/photostream/
• Social Media Web, Slide ___
– http://www.flickr.com/photos/garyhayes/2973684461/sizes/o/in/photostream/
• VW Bug Background
– http://www.flickr.com/photos/josa/4594639/sizes/m/in/photostream/
• Hybrid in Half
– http://www.flickr.com/photos/ahe001/312564617/sizes/o/in/photostream/
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