Social media apps jax-london-feb2012
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Social Media Programming Khanderao Kand
CTOGloMantra Inc
Relevant Recommendation Plaform
@khanderaoNov 2, 2011 at JAX Conference, London
CTO of Glomantra and myBantu in Silicon Valley, CA, USA AI based Relevance Engine / recommendation technology with Social
Intelligence Mybantu is for your daily needs available on Android, iPhone, Facebook and
mybantu.com Projects on Social Commerce and Social CRM
BIO: 20 years in Industry (currently AI, SOA, Social, Mobile and Cloud Technologies) Lead Oracle’s SOA and BPM Architecture Chief Consultanting Architect for SOA and BPM to 50+ architects & hundreds of
developers of Oracle’s next Generation Fusion Apps Lead Architect of Peopletools Architect in CRM, Online Dialog Marketing, OLAP Hyperion Participated in Standards of BPEL and SCA at OASIS 9 Patents filled Frequent Speaker in conferences Authored articles in JDJ, WSJ, Cloud Computing Upcoming books: SOA with Java, Social Media Programming on Java
Khanderao Kand
Business Case: Social Media for Businesses Social Media Apps: Social CRM and Social
Commerce Higher Level Architectures of S-CRM and S-
Commerce APIs, Frameworks and Tools:
Key Technologies, APIs Interfacing with Popular Social media
Storage Social Media Data Processing
Agenda
Data Point 1
Data Point 2: Facebook Crossed Google
Social Media Valuations Facebook 65Billion, Twitter $7billion (April $4.4b in Jan) , Groupon $10 ?billion Zynga $9billion LinkedIN $8.5B
Explosion of Social Media Valuation
Is it a Hype?
Revenues Facebook 2010 (6th year) $2 billion Zynga 2010(3rd year) : $850 million Groupon 2010 (2nd year) 750million Twitter (7th year) $100 million
Reality: Revenues and Valuations
Compare with (however keep in mind the time progression) Novell, took three years for $50million. Microsoft crossed the $50 million barrier in eight
years; Oracle, 10 years.
Market Caps: Compare with: Amazon 82billion, Google 186Billion, eBay
$40billion, Dell 28B, IBM 200 billion, Ford 56B, GM 47B,
Gartner predicts 40% of fortune 1000 would use Social Media Apps in 2012-13
Future
JC Penny We go where customers are
GNC You do not need to leave your favorite site for doing
shopping Gap 1-800-flowers Delta airline Nike Dexter Coca-cola Starbucks Apple Apps Stores
Big Brands on Facebook
Facebook has brought your social world online with real identities
Social Media enables how you interact with leverage your social world For example, you share … , you ask … before deciding, you
provide feedback, you express approvals/disapprovals and you learn about others, learn from others
See how it correlates to your Social Media Activities: Share : Photos, Video, News, Thoughts, Personal Updates Ask: Get opinions / get recommendations Feedback: Comment FB/LinkedIn, tweet, Shoutouts (Dis) Approval: Like / Dislike on anything Observe get influenced : Follow popular tweets, become Fan
How does your Social relationship work on SMNs?
Consumers get information about products and services from Social Media Network
Marketing Consumer decide based to buy or use service on friends and
social buzz Peer influence generating sales / social commerce
Consumers buy/usage experience action is shared and kicks in virality
Viral growth / cross sale
Consumers rate, review, shoutout/like/dislike influences decisions of others as well as image / brand of product / company / service Positive / negative branding affects future sales / revenue
Usages of consumers social behavior on businesses….
Recent (early 2010) Activities …… Radian6 got acquired by Salesforce at $350
million Overtone got acquired by eGain (not disclosed) Google Acquired Y-Combinator startup
TalkBean at$35m BEA founder started Magnet for Social Media
with 15m infusion Many startups getting funded in the space
Social CRM frenzy…
Social Media Business Apps
Business Apps on Social Media
Enabling Social Media Widgets on Business Apps
Processing Social Media Data for Businesses
Types of Social Media Business Apps
Ability to quickly spread awareness about product, events, services, news at a low cost (Social Media Marketing)
Ability to get insight of customers reactions, and views (Social Media Market Research / Media Monitoring)
Monitor Trend (Social Media Market Research / Media Monitoring) Monitor Brand (Social Media Market Research / Media Monitoring) Ability to engage customers to develop loyalty or minimize damage
(Social CRM / Social Media Engagement) Sales: Increase revenue by influencing decisions and taking transactions
where customers are (Social Commerce ) Social CRM / Marketing : Social Analytics:
Better Understanding of customer and market Competitive analysis
Actionable Social Intelligence: Crowd Intelligence, New ideas, feature enhancement request
CRM / Commerce Use Cases for businesses for using Social Media …
IBM’s “Smart Commerce” initiative started with $2.5 billion acquisitions:
Sterling Commerce (connect online and offline networks of suppliers and customers)
Unica (customer preferences in marketing campaigns) and Coremetrics (real-time analysis of customer comments and behavior)
Goal: New approach to buying, selling, and marketing. Insight into how customers feel about and use products, and
influence their & their social circles’ buy decisions Addressable market $70billion (Software, & services) Deploying 1200 salesmen and about 1000 services people Launched “Smarter Commerce University”
IBM’s Social Commerce Initiative
Infograph of F-Commerce
Source: Fcommerce ecosphere visual: Janice Diner
Facebook Widgets
myBantu
Social Commerce
Architecture
Social Commerce Widgets:
myBantu (GloMantra)getOpinion, Like/Thrash, Rate, Shoutout, Recommendation, socialBuzz, hotmeter
BazarVoiceReviews, Ratings, BrandVoice, BrandAnswers, Ask&Answer
Pluck:Popular Contents, Comments, Active Users, Recommendation,
A View ofIBM Smart CommerceWebSphere Platform
Find Similar
gloMantra MyBantu Social CommerceWidgets on An Apparel Site
Foundation Protocols / Interfaces HTTP REST JSON XML RSS Oauth OpenId
Social Media APIs and Interfaces Open Social Facebook API: Graph API and Open Graph 1 and 2 Twitter API Google+ Social Graph from Google
Processing Technologies Hadoop, NOSQL, GraphDB Unstructured Processing / Text Processing / Text Analytics NLP, Machine Learning
Interfacing with Key Social Media
Q & A
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