Transcript
Making the web work for you – bringing online worlds into focus
Your Business and the Internet
• Web 2.0 explained• Social Media explained• Social Networking explained• Business and all of the above!• Q & A
Making the web work for you – bringing online worlds into focus
The Internet Journey
The physical or metaphorical pathway that provides the least resistance to forward motion by a given object or entity, among a set of alternative paths.
The path of least resistance
Making the web work for you – bringing online worlds into focus
Present Day
Is it ever quite how we imagined it to be?
The path of least resistance
Making the web work for you – bringing online worlds into focus
On-line or Off-line
Making the web work for you – bringing online worlds into focus
Push and PullThe path of least resistance
Making the web work for you – bringing online worlds into focus
Harnessing Collective Knowledge
Rich User Experience
More channels of Communication
Making the web work for you – bringing online worlds into focus
The Internet Time Line
Geek Stuff
Business Stuff
Making the web work for you – bringing online worlds into focus
Making the web work for you – bringing online worlds into focus
Making the web work for you – bringing online worlds into focus
“the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.”
Social Media for Business
• Media Sharing• Community Building• Market Research
• Networking• Narrating• Collaborating
Making the web work for you – bringing online worlds into focus
Social Networking for Business
Ecademy
Linked In
E.Factor
Making the web work for you – bringing online worlds into focus
Faces of Facebook
Making the web work for you – bringing online worlds into focus
Making the web work for you – bringing online worlds into focus
Niche Target Marketing
Shift Happens Creative Industries and converging technologies event
Facebook group created
11 well selected Facebook groups targetedFacebook potential audience – 63,385
Making the web work for you – bringing online worlds into focus
Niche Searches
Making the web work for you – bringing online worlds into focus
Meta groups
Making the web work for you – bringing online worlds into focus
Nottingham Creative Business Awards
• Web Site• Online Community• Facebook Group
Making the web work for you – bringing online worlds into focus
Embedded Rich Media
http://www.keepitsecure.co.uk/
YouTube – UStream – Blip – Mogulus – Bambuser
Making the web work for you – bringing online worlds into focus
Future Thinking
New LeadsProfit and Income GenerationCustomer ServiceCustomer RetentionAcquiring KnowledgeEstablishing Authority
Social Media Strategy
Leveraging the web
Making the web work for you – bringing online worlds into focus
Future Thinking
Contribution and ConversationWork vs. Wind downBusiness or Pleasure
Making the web work for you – bringing online worlds into focus
In Plain English
• Social Media• Social Networking• Blogging• RSS• Photo Sharing• Wikis (Online collaborating)
• PR web (http://www.prweb.com/)
Making the web work for you – bringing online worlds into focus
Resource Availability
http://www.slideshare.net/pcmcreative
Making the web work for you – bringing online worlds into focus
Any Questions?
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