Social Media: Add Power to Your Innovation Efforts

Social Media: Add Power to Your Innovation Efforts

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Google+: Stefan Lindegaard

Social media is about connecting the dots

Innovation is about connecting the dots

We have no choice!

Develop the right conditions and framework

Be competitively unpredictable

Change how we innovate

“…a philosophy or a mindset that they should embrace within their organization.

This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input”

- Making Open Innovation Work, 2011

Credit: OVO Innovation

Directive, invitational Directive, participative

Suggestive, invitational Suggestive, participative

Instructions

Invitations

Directed

None

Relatively few “Everyone”

SAP, IBM and Psion tap into communities

Sanofi-Aventis got 4-5 years of ideas in six months

Whirlpool, GSK on LinkedIn

@CarlosHaertel, @johnCEOatPsion

Broadcasting – not only outcomes

Identify people, business intelligence

Idea generation, feedback loops

Better access, interaction with customers

Cases

Get corporate guidelines in place

Map social media competence / opportunities

Understand OI strengths / weaknesses

Experimentation + Documentation = Change

11

What’s in it for me?

Purpose is not defined!

Too many digital visitors; few residents!

More questions than answers!

Direction, training and time

Let’s stay in touch!

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Google+: Stefan Lindegaard

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