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SOCIAL MEDIA ACADEMY
Trainings Offer for 2015
2 Trainings Offer for 2015
INTRODUCTION
The following document is aimed to introduce you with important issues associated with trainings within the Social Media Academy and their professional side
Social Media Academy – training services of Social Media London Style agency founded in 2010 in London. Among others, we specialize in social media, online employer branding. Social Media London Style is the exclusive partner of LinkedIn in EMEA.
So far SMLS has cooperated with brands such as: Aon Hewitt, Citi Handlowy, Ernst & Young, UBS, ABB, Luxsoft and many others.
TABLE OF CONTENTS
02 Introduction
03 Trainings
04 Why Social Media Academy?
05 Possibilities
06 Linkedin Workshop
07 Employer Brandingw Social Media
08 Social Media in Recruitment and HR
09 Social Media in Sales & Marketing
10 Calendar
11 Our Clients
3 Trainings Offer for 2015
TRAININGS
LINKEDIN WORKSHOP
How to use LinkedIn potential in the context of the image of your business, sales of your services, attracting new customers
and the recruitment process
EMPLOYER BRANDING IN SOCIAL MEDIA
How to effectively build a professional image of the employer in Social Media
to attract the best talents from the market.
SOCIAL MEDIA IN RECRUITING AND HR
How to effectively use social media such as Facebook, Twitter, Google+, YouTube,
LinkedIn, Goldenline to search for the right candidates.
SOCIAL MEDIA IN SALES & MARKETING
How to use the potential of Social Media such as Facebook, Twitter, YouTube,
LinkedIn, Goldenline, Google+ to increase the profits of your business.
4 Trainings Offer for 2015
WHY SOCIAL MEDIA ACADEMY?
SMALL TRAINING GROUPS (UP TO 10 PEOPLE)
INDIVIDUAL APPROACH TO PARTICIPANTS
TRAINING IN THE FORM OF WORKSHOPS
TRAININGS ALSO IN ENGLISH
5 Trainings Offer for 2015
POSSIBILITIES
OPEN TRAININGS Trainings are organized in Warsaw.
IN-HOUSE TRAININGUpon your request we can prepare a dedicated training for employees in the company
office. In order to achieve the best results we can also divie training into two parts. As a result, participants will be able to put into practice the knowledge acquired
during the first part.
ONLINE TRAININGRegardless of time and place, we can also provide training for your team live online or in the form of training sessions. This allows your team to gain knowledge at the
most appropriate time.-
Within all trainings we provide training materials and support after the training (by e-mail, phone).
6 Trainings Offer for 2015
LINKEDIN WORKSHOP
DURING THIS TRAINING YOU WILL LEARN HOW:• Exploit LinkedIn potential in the context of the image of your business, sales of your services,
attracting new customers and the recruitment process
Build efficient and friendly personal profile for search engines that will attract to your business new clients and candidates
Build your reputation by company profile, employee profiles, LinkedIn groups, discussions and other applications
•
•
• Should look like your company profile that will attract new customers and competentcandidates
• Use of advanced search method in order to find suitable candidates (X-ray search)
• Effectively create employer branding online
THIS TRAINING IS ADDRESSED PRIMARILY TO PEOPLE WORKING IN THE RECRUITMENT AND IN PARTICULAR TO:• Recruitment agencies
• Recruiters
• Employees of Human Resources, Employer Branding and Talent Management Departments
• All those wishing to expand their knowledge about using social media in recruitment and HR
Price: 799,00 zł net+ 23 % VAT per person
(price includes training, certificate, printed materials, coffee and tea, lunch) 8h
duration
LinkedIn is the most popular recruitment portal in the world. At the moment there are registered over 270 million professionals from almost all industries around the world. During our training we will teach you how to properly and effectively maximize the use of LinkedIn in the recruitment process.
Did you know that 96% aaof candidates seeking jobs validates the information about employers on the internet, and 55% of them in social media? What is your image as an employer in social media? Is it a part of your employer branding strategy? Are you part of a global social media revolution which currently takes place and are you using it for the benefit of your employer branding thereby attracting the best talent from the market?
7 Trainings Offer for 2015
EMPLOYER BRANDING IN SOCIAL MEDIA
DURING THIS TRAINING YOU WILL LEARN HOW:• Effectively build a professional image of the employer in social media attracting the best talent
from the market
• Develop a strategy for the presence of your employer branding in social media
• Build a community around your employer braning
• What to communicate, how to measure your actions, and how you benchmark with your competition
• Which social media channels to choose to be most compatible with your needs and getting a group of people, especially those which depend
• Effectively present EVP in social media
THIS TRAINING IS ADDRESSED PRIMARILY TO PEOPLE WORKING IN THE RECRUITMENT AND IN PARTICULAR TO:• Employees of Employer Branding, Talent Management Departments
• All those wishing to expand their knowledge about using social media in Employer Branding
Price: 999,00 zł net+ 23 % VAT per person(price includes training, certificate, printed materials, coffee and tea, lunch) 8h
duration
Development of new technologies, in particular the development of social media requires a diffe-rent approach from recruiters in methods and practices to seek new candidates on behalf of their clients. Social media enable faster, cheaper and more efficient reach the right candidates. Curren-tly, more than 80% of employers in Polandthe use social media in recruitment. Do you also effecti-vely you use social media to search for the right candidates? Social media will soon become the most important method of search.
8 Trainings Offer for 2015
SOCIAL MEDIA IN RECRUITMENT AND HR
DURING THIS TRAINING YOU WILL LEARN HOW:• Effectively use of social media such as Facebook, Twitter, Google +, YouTube,
LinkedIn, Goldenline to search for the right candidates
•
• Build a professional image of the employer in the internet
Enhance the reputation of both the company and its consultants
Build proper profile friendly for search engines
•
• Use of advanced search method in order to find best candidates
Build a community of qualified candidates around your business•
• Contact via the various social media channels with potential candidates in an appropriate manner consistent with the best standards
• Effectively announce new jobs in the free and viral way.
THIS TRAINING IS ADDRESSED PRIMARILY TO PEOPLE WORKING IN THE RECRUITMENT AND IN PARTICULAR TO:• Recruitment agencies
• Recruiters
• Employees of Human Resources, Employer Branding and Talent Management Departments
• All those wishing to expand their knowledge about using social media in recruitment and HR
Price: 999,00 zł net+ 23 % VAT per person(price includes training, certificate, printed materials, coffee and tea, lunch) 8h
duration
Social media completely transformed the way we communicate, share our views and feelings. In recommendation of friends, which is already happening in social media believes 90% of people, and for comparison - a promotional campaign through sms believes only 24% of people. Nowadays leading names or their brands can not afford the absence in social media. We will teach you how to be present in them effectively.
9 Trainings Offer for 2015
SOCIAL MEDIA IN SALES & MARKETING
DURING THIS TRAINING YOU WILL LEARN HOW:• Exploit the potential of Social Media such as Facebook, YouTube, Twitter, LinkedIn, Goldenline,
Google + to increase the profits of your business
• Raise public awareness of your brand and sales of your products using social media
Build a community around your company•
• Properly manage the community around your brand and how to communicate with it
In a free and viral way promote your company and its products•
• What tools you can use to measure the effectiveness of your activities in social media
What applications you can use to increase the attractiveness of the company's profile•
• How to create a promotional campaign in social media
How to take care about the reputation of your company and its products in social media•
THIS TRAINING IS ADDRESSED PRIMARILY TO PEOPLE WORKING IN THE SALES AND MARKETING AND IN PARTICULAR TO:• Employees of marketing, PR and e-PR departaments
Owners of small and medium-sized businesses•
• Anyone interested in gaining or broading their knowledge of social media
Price: 799,00 zł net+ 23 % VAT per person(price includes training, certificate, printed materials, coffee and tea, lunch)
8hduration
10 Trainings Offer for 2015
CALENDAR
9th of January 2015 (Warsaw)13th of February 2015 (Warsaw)
of March 2015 (Warsaw)of April 2015 (Warsaw)of May 2015 (Warsaw)of June 2015 (Warsaw)
6th3rd7th3rd
IN SOCIAL MEDIA
LINKEDIN WORKSHOP
EMPLOYER BRANDING
SOCIAL MEDIA IN RECRUITMENT AND HR
SOCIAL MEDIA IN SALES & MARKETING
23rd of January 2015 (Warsaw)27th of February 2015 (Warsaw)
of March 2015 (Warsaw)of April 2015 (Warsaw)of May 2015 (Warsaw)
20th16th21st
30th of January 2015 (Warsaw)
24th of June 2015 (Warsaw)
of March 2015 (Warsaw)of April 2015 (Warsaw)of May 2015 (Warsaw)
27th30th28th
16th of January 2015 (Warsaw)20th of February 2015 (Warsaw)
of March 2015 (Warsaw)of April 2015 (Warsaw)
of May 2015 (Warsaw)of June 2015 (Warsaw)
13th9th14th10th
OUR CLIENTS
11 Trainings Offer for 2015
FEEDBACK
„This workshop was pretty interesting to me. i’ve learned couple of things which i
pass on to the team.”
Agata Furman,
„Very interesting. t eaches about options normally you are not aware of. Gives good overview of tools and how
to use them to your adventage.”
Anna Rynkiewicz,HR Business Partner, CBRE Corporate Outsourcing
„Very practical and many useful information about s ocial Media in general.”
Magdalena Kościuk,Head of HR, Action S.A.
12 Trainings Offer for 2015
Social Media London Style Sp. z o.o.ul. Jankowicka 39
43-100 Tychy
tel: 798 357 500e-mail: info@smacademy.pl
www.smacademy.pl
Biuro Handloweul. Chmielna 2/3100-020 Warszawa
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