Transcript
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"Campaigning in the time of Social Media"
Eugenio Orsi, digital media expert
Monday, June 27, 2011
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A definition: Social media uses web-based technologies to turn top-down communication into interactive
dialogues
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!
"#$%&#'&(#)*+&,-&*+.&/$.012&3#$1%&45..$6&7)(0-&8#(()-,809#-
:);1,8&50$98,50*.&<,0&5+#-.&,-&=0%,#&0-%&>?&5$#@$0((.A&4;#B#(C)56
Social Media before Social Media
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D
Internet digitalized word of mouth
Birth of media with entirely user generated content
The two main characteristic: Internet user are both consumer and producer
The birth of Social Media
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More media then ever
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!500 million users! Valuation 75 billion dollar (more then Disney)
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!200 million users (190 million tweets per day, 1,6 billion queries per day)! Valuation 7,7 billion dollars
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E
2007
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F!D
2010
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GH
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GH
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Convergence!&
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Facebook and Twitter: practices
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Facebook and Twitter: practices
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Facebook and Twitter: practices
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Wikipedia: Keep it brilliant
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A question of Style
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Typical internet contents consumption
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Resources
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Thank you
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