Transcript
The Revolution
Who is on Facebook?
• Fastest growing population segments:
• Women: 26 - 34• Highest growth: Women over 55
What You Lost
• Anonymity – No hiding• Privacy – GPS, Foursquare, “check ins”,
tracking• Elitism: Restricting Access, Old Boys Network• “The Shadows” – Transparency is here: What
is done in secret will be shouted from the rooftops.
Did You Know?
Ok, soo…
• The Revolution is here – like it or not
• Question is: What do I do with the times I have been given to live in?
Who Are You Connected To?
Successful Social Media Marketing
• 1: Strategy: What is the goal? Measurable? Time sensitive? Connected to a person?
Successful Social Media Marketing
• 2: The “What”
• Content
• In the world of Social Media, CONTENT is KING.
Successful Social Media Marketing
• 3: The “Who”
• Network
• Which platform works best? – Facebook?– Twitter?– YouTube?– Blog?
Types of Marketing
• Paid– Examples: Facebook or Google Ads– Campaigns– Pro: Target specific demographics, fast– Con: Expensive, not based on relationships
• Organic– Owned/Earned– Dynamic conversations– Con: Time investment, creativity required, slow– Pro: Leverage word of mouth, relationship-based
It’s a New World
3 C’s of Social Media Superstars
• Content – Gets their attention
• Connection– Engagement – LIVE interaction “I’ll be on at 10am
to answer questions”
• Conversion – What kind of bait are the fish biting on?
Gaining Fans
How Powerful Is Social Media?
Biggest Fear of Social Media
• NEGATIVE COMMENTS
• They were saying this about you anyway, at least now you know and can CHANGE.
• Identify unknown bottlenecks to growth – turn negatives into positives
• Don’t stifle complainers– It builds credibility if you let them talk about problems– You will be authentic instead of “slick”
Social Media Lifestyle
• 10 Characteristics of a Social Media Star
•Humility – Don’t brag or boast
#1
#2
• Passion – If you’re not excited about your product or service, find something you are excited about.
#3: Be Inclusive
• Recommend and endorse peers
#4: Be Engaging
• Care deeply about your customers
• If you are just using them to serve your own needs, that will come across
#5: Niche Knowledge
• Be willing to answer questions
• Share knowledge
#6: Prolific Content Producer
• If you can’t do it, find someone who can help you produce interesting, compelling content
#7: Add Value
• It’s not about YOU
• Think about how to GIVE people something every day, even if they haven’t purchased from you yet
#8: Be Consistent
• If you post 10 things at 1am and then don’t post again for a week, you will lose your audience
#9: Be a Leader
• Social Media is about INFLUENCE
• “He that believeth he leadeth and hath no one following him is only taking a walk.”
• Be like a Shepherd– Protect– Provide– Encourage– Challenge
#10: Has a Proven Track Record
• People recommend them
• People buy from people they:– Know– Like– Trust
Most Valuable Service
• We are on INFORMATION OVERLOAD• Help people sort through the noise–Word of Mouth–Relationships–Trust
Mobile Marketing
• 250 million active users accessing Facebook through their mobile devices.
• People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
• Next Big Trend: Access to your PHONE– Web– Text– Social Networks
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