Social Innovation for the Future - Adelaide

@ozinnovation

Poverty Economic DevelopmentRural Infrastructure & Services Commons

Atanu Dey PhD, Engineer

(Berkeley, Stanford)

Vinod Khosla Founder, Sun Microsystems

Top Venture Capitalist

Rajesh Jain Dot Com Millionaire

Great People

Failure! !

Villagers liked it

Local business showed interest

Government & NGOs didn’t trust it

We failed to

understand valuefor all customers

!!

Google creates lots of value Captures value through pay-per-click ads only

Jim Buckmaster, CEO

!

!Craigslist creates lots of value

Captures value through job ads only

Craigslist has little interest in maximising profit, instead it

prefers to help users find cars, apartments, jobs, and dates.

She understands,she’s been there

Make something people want. Don’t worry about the

money at the start.

Paul Graham, Y-Combinator

3 steps to a successful business model !

Understand Value

Create Value

Capture Value

The AustralianCentre forSocial Innovation

TACSI LOGO / Vertical format / 25th February 2013

We help organisations innovate

We develop and spread solutions

Weavers

!VOLUNTEERING

!HEALTHY EATING

!DISABILITY

Social business models are hard !

1. Customer rarely pays

2. You are not your customer

3. Change over profit

Our hybrid methodology

!DESIGN

!BUSINESS

!SOCIALSCIENCE

!PEOPLE

!SUSTAINABILITY

!CHANGE

!

3 questions for any business !

1. Who are your customers?

2. What do your customers see as value?

3. How do you create change for customers?

Who are your customers? Triple Customer Segmentation

!PRIMARY CUSTOMER

!FINANCIAL SUPPORTER

VALUE PROPOSITION

!OTHER SUPPORTERS

Triple Customer Segmentation

!PRIMARY CUSTOMER

!FINANCIAL SUPPORTER

VALUE PROPOSITION

!OTHER SUPPORTERS

Triple Customer Segmentation

!

WHO ARE YOUR CUSTOMERS?

What do your customers value? Job-to-be-done

Job-to-be-done

Cheap Clean

Removable

Expensive Messy

Permanent

Hanging a picture solutions

!

What’s the job to be done for families in tough times?

How do we enable more families to thrive and fewer to

enter crisis services?

Rapid

ethnography

Card Sorting

Helpful help Unhelpful help

She understands,she’s been there

She can’t relate, she doesn’t have kids

She helped me do what I wanted They tell you what to do

They were there for me when I needed them

They were only available office hours

Families in tough times

A TACSI Solution

How do you create change for customers? Program logic

Recruit at public events

Link-up families

2 day training

What you do

Program Logic

Non-stigmatisingFamilies give flexible, non-judgemental,

support

Builds confidence and capability to

help others

Recruit at public events

Link-up families

2 day training

What you do

Why you do it

Program Logic

Non-stigmatisingFamilies give flexible, non-judgemental,

support

Builds confidence and capability to

help others

Recruit at public events

Link-up families

Feel more… Confident

Connected Hopeful

Behaviours.. Set goals

Make plans Try new things

Families Thrive

2 day training

What you do

Why you do it

How it creates change

Program Logic

!

3 questions for any business !

1. Who are your customers?

2. What do they see as value?

3. How do you create change?

Triple Customer Segmentation

Job-to-be-done

Program Logic

Adapted from OsterwalderTACSI’s Business Model Canvas for change

Triple Customer Segmentation

Program Logic

Job-to-be-done

Impact Streams

3 steps to a successful business model !

Understand Value

Create Value

Capture Value

3x Customer Segmentation Job-to-be-done Program Logic

!IN OFFICE

Card sortingRapid-ethnography

!OUT OF OFFICE

!TEST

ASSUMPTIONS

Our co-design process

!FRAME

ASSUMPTIONS

!IN OFFICE

!OUT OF OFFICE

Our services

!BUILDING

INSIGHT

!BUILDING

STRATEGY

!BUILDING

BUSINESS MODELS

Workshops in Adelaide tacsi.org.au/workshops !March 20 Innovation starts with people / $99 !April 11 Business Models for Change Masterclass / $550

April (Date to be confirmed) Tong Yee, Thought Collective - Social Enterprise in Singapore / Free !!!

tacsi.org.au @ozinnovation !suhit.anantula@tacsi.org.au @suhitanantula !chris.vanstone@tacsi.org.au @chrisvanstone !