Social Innovation for Business

1 4x

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Business Has Traditionally Assumed an Infinite Capacity Planet

• Resources were cheap

• Consumption was key

• Waste went “Away”

• No one “responsible”

Social Entrepreneurship was “cute and cuddly”

What is the Purpose of my the firm?

SustainabilityB.A.U. CSRBeyond B.A.U.

• Growth is the primary goal• Models are heavily subsidized• Externalities are someone else’s problem• Responsibility and accountability are mutually independent

• Growth is achieved through quality• Economic and Business Model are full cost• Externalities are being internalized• Responsibility and accountability are aligned

Their future rests in their ability to understand the environmental, social, and economic concerns of the

market community that is occupied by consumers citizens

I am responsible for Water-related innovation in Company’s Product division. A division that we believe, needs some radical rethinking. Some things that we have long taken for granted need to be challenged.

For example, the profligate use of water in our daily rituals.

I spoke to our regional HR head about the program, basically she also agrees hospital visit program best fits with the needs of our corporate.  Moving forward,  I would like receive a detailed proposal and cost indication from your organization, please see below our preferred program outline,

“We Comply”“We contribute”

1st world

BOP Markets

Validation Investment

Awareness

Systems Profit