Social Giving: Emerging Trends in Philanthropy, Grant Managers Network Conference 2014 Philanthrogeek Presentation

SOCIAL GIVING: EMERGING TRENDS IN PHILANTHROPY

@Pg33k on Twitter

OVERVIEW The Social Giving Framework

Social Media for Grantmakers

Data: Big, Open, Strategic

Crowdfunding + Grantmaking

What’s the problem?Philanthropy is seen, when it is seen,

as… Elitist Opaque Inaccessible Unaccountable

Fickle Arbitrary Secretive Arrogant

= Anti-Social

It doesn’t have to be this way.The social giving framework

provides new directions.

Social Giving Values

Participation Transparency Accessibility Clarity

Accountability Trust Vulnerability Open systems

SOCIAL GIVING BENEFITS

Disrupt negative power dynamics.

Tap into community and crowd power (money, knowledge, action).

Engineer for serendipitous connections.

Takes the power of joy, play & identity in giving seriously.

Millennial ready.

Philanthropy Designing for Innovation

Social Giving Overview

How?

Social Giving Overview

Today

Social MediaIf you show your human side by communicating like a human being, chances are good you will be seen as accessible and approachable. Then you are on your way to establishing a relationship and building trust.

- Marie Deatherage, Meyer Memorial Trust, Opening Up: Demystifying Funder Transparency

Social Media

Social MediaStrategically motivated sharing:

Save time! (no, really) Enhance proposal quality & fit. Celebrate & engage grantees. Accelerate organizational learning. Build thought leadership. Transparency: give an “inside look.”

Social MediaCase Study: Knight FoundationNote the high ratio of “re-tweets”

A grantee celebrating a grantmaker!

Social MediaCase Study: Case Foundation Visual content

Social MediaGetting started

Listen: start with grantees. Choose one “audience” profile. Choose one platform. Leverage your existing information assets: subscriptions, internal reports, etc.

Social Media: a word of warning

- Opening Up: Demystifying Funder Transparency

Social Media

Questions & Discussion

DataWhat’s a data strategy good for?

Save time! (yes, really) Reduce bias and arbitrary decisions. Equity in accountability (aka transparency). Attract new expertise.

DataData terms to know

Open data Big listening Ambient data

DataInitiatives: Fdn. Ctr. Reporting

Commitment

DataReporting Commitment: What is hGrant?

DataInitiative: Ashoka Feedback Labs

DataGetting started

Start simply, change culture. Share aggregate impact metrics creatively. Embrace social media. Research hGrant compatibility.

Data

Questions & Discussion

Crowdfunding for Grantmakers

Crowdfunding for Grantmakers

Save time! (ok, maybe) Surprise: the crowd has more $ than you. Build your grantees’ capacity: capital, supporters/volunteers, new leaders.

Why should grantmakers care?

Crowdfunding for Grantmakers

Case study: Kickstarter Curated Pages

Crowdfunding for Grantmakers

Case Study: ioby grantmaker collaborations

+

Crowdfunding for Grantmakers

Case Study: StartSomeGood collaboration

+

3 pilots 4.5 x the match in crowd $

Crowdfunding for Grantmakers

Case Study: Kapor Center & Black Girls Code

+

$27K match generated $114k New messaging: Everyone’s gift matters!

Crowdfunding for Grantmakers

Getting started

Play with the platforms & give. Survey your grantees for interest. Reach out to the platform leads. Pilot a campaign match. Advanced: find your next grantee through a platform.

Crowdfunding for Grantmakers

Questions & Discussion

ResourcesOpening Up: Demystifying Funder Transparency

www.grantcraft.org/transparency

Infographic: What’s Trending With Foundations and Social Media

http://www.glasspockets.org/glasspockets-gallery/foundations-and-social-media-

infographic

The Value Added of Engagement (on foundation executives using

Twitter)

http://blog.grantcraft.org/2014/01/the-value-added-of-engagement

/

Knight Foundation on Twitter: https://twitter.com/knightfdn

Case Foundation on Twitter: https://www.facebook.com/

casefoundation

Also see Robert Wood Johnson Foundation’s various social media

accounts: http://www.rwjf.org

Resources, continuedOpen Data: http://en.wikipedia.org/wiki/Open_data

On “Big Listening,” Beth Kanter interviews Rachel Weidinger of

Upwell

http://www.bethkanter.org/listener/

Is “Ambient Data” from Social Media Channels Useful for Funders?

http://www.bethkanter.org/ambient-data/

Reporting Commitment Map

http://www.glasspockets.org/philanthropy-in-focus/reporting-commitment-

map

The hGrant format used by the Reporting Commitment

http://www.foundationcenter.org/grantmakers/hgrant.html

Ashoka Feedback Labs: http://feedbacklabs.org/

Resources, continuedKickstarter curated pages

https://www.kickstarter.com/discover/curated-pages?ref=

home_curated

ioby collaborations

• http://www.ioby.org/nycecoschools

• http://ioby.org/memphis

• https://ioby.org/project/sjcs-rain-gardens-art-campaign

StartSomeGood: http://startsomegood.com/

StartSomeGood Network Pages (like Kickstarter’s curated pages)

http://startsomegood.com/Community/NetworkPartners

Black Girls CODE/Kapor Center case study

http://www.philanthrogeek.com/crowdfunding/ultimate-matching-grant-grantmaker-joined-crowd

/

Thank you!Nathaniel James, nathaniel

@Philanthrogeek.com, @nj140 on

Twitter

www.Philanthrogeek.com, @Pg33k on

Twitter

The Philanthrogeek fire hose of links:

https://delicious.com/james.nathaniel/

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