Social Commerce & WeShop In the Powder Room
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ITPR at Cybher 2012In the Powder Room at Cybher 2012
In the Powder Room
• Launched in 2011 (JV between MR & Powder Room Graffiti)
• Targeted at women of 35+• 98% of readers are parents but the site isn’t
defined by this• Regular (award winning) columnists,• We’re all about Me Time….
Why are we at Cybher 2012?
• To drink wine – obvs• To talk about social commerce• To tell you about WeShop in the Powder Room• To play Vagingo*
*Patent pending, all rights reserved…
What IS Social Commerce?!
• The use of social media in the context of commerce
• ‘Selling with social media’• Mirroring the natural way we shop• Harnessing the power of micro-endorsement
Why is Social Commerce perfect for bloggers?
• Social commerce provides a credible revenue stream for monetising your blog
• Social commerce relies on online influence• Bloggers are leading the way in online innovation
• We looked at this Blogher survey into women’s social media habits and the commercial arena…
Bloggers trust other bloggers
Source:2012 Women and Social Media Study – Blogher 2012
And bloggers trust blogs more than any other form of social media
Source:2012 Women and Social Media Study – Blogher 2012
Blogs drive us to shop….
Source:2012 Women and Social Media Study – Blogher 2012
The celebrity endorsement is dead
Source:2012 Women and Social Media Study – Blogher 2012
Who wants your online influence?• As a blogger you know you have influence and brands are
looking to capitalise on this
• Big Brands want to leverage your online influence and reach as part of their marketing mix
• Often they’re all about the metrics – Klout / Twitter followers / Blog followers / Alexa / Uniques
• Big Brands think they can capitalise on your influence for little or no outlay
• Often this is an unbalanced relationship...
Who needs your online influence?
• Smaller etailers and producers
• Niche products and excellent customer service
• Under resourced / small marketing budgets
• Looking to develop relationships
• Their audience mirrors yours…
• You become their personal sales force
Why WeShop?
• A viable social commerce model where the influencer / product champion owns the process from beginning to end
• Empowerment – you make all the choices
• WeShop is moving the review model forward…
• Endorse products you love. Be rewarded with a real cut (up to 15%) of the sales you generate – fully supported by ITPR
• WeShop, WeShare and YOUEarn
What’s involved in WeShop?
1. Think about the things you really LOVE – your hero products
2. Connect with the etailer / producer – what do they think?
3. Cut a deal and plan your promotion
4. Host your WeShop stall In the Powder Room
5. Pop a badge on your blog that links to your WeShop page and promotes YOUR sales
6. Earn a share of every sale made
• Sit in our exclusive WeShop FM blog roll
• With support from ITPR on Twitter / FB / YT
• Feature in our WeShop newsletters
• Be an innovator!
Become a WeShop Founding Member
Thanks for watching
Gigi & Paula
CybherUK - May 2012
@inthepowderroomFacebook.com/WeShopinthepowderroom
www.inthepowderroom.com/WeShop
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