Social Commerce 101 - From Conversations to Sales
Post on 20-Jan-2015
376 Views
Preview:
DESCRIPTION
Transcript
#soco101
Social Commerce 101: From Conversations to Sales
#soco101
What We’ll Cover
• Social commerce: what is it?
• The purchase funnel: then and now
• Your social commerce toolkit
• How to use social commerce to drive business and buzz
• Five things you can do today
#soco101
Digital Strategists by Day, Masked Avengers by Night
Diane Walter
@walterama John Cilli
@cilli
#soco101
#soco101
What is Social Commerce?
#soco101
New truths for brands:
• Talking at consumers is no longer an option
• Must provide a forum for conversation
• Authentic participation drives advocacy
#soco101
#soco101
Mobile is Key:
#soco101
#soco101
Mobile Aids Shopping:
#soco101
People Trust People… Not Brands
#soco101
Zero Moment of Truth:
#soco101
#soco101
Earned
Owned
Paid
Earned
Owned
Paid
2009 2012
Media Ain’t What it Used to Be:
#soco101
Old-School Purchase Funnel
#soco101
You’ve Got to Earn it, Baby
#soco101
Content and Social Marketing’s Impact
#soco101
The Social Commerce Funnel
PEER REVIEWS/RATINGS FRIEND RECOMMENDATIONS /
ADVOCACY
SOCIAL SHARING IN STORE TECHNOLOGY
#soco101
Why Should You Care?
• Sharing and recommendations drive sales
• Socially engaged consumers spend more
#soco101
The Basic Social Commerce Toolkit:
• Product
• Platforms
• Participation
#soco101
Case Study: NoseFrida the Snotsucker
#soco101
Case Study: ModCloth
#soco101
#soco101
= EARNED MEDIA
Product Platforms
Participation
Case Study: Stitchagram
#soco101
ways to get started today
#soco101
Listen
#soco101
Strategize
#soco101
Mobilize
#soco101
Review-ize
#soco101
Socialize
#soco101
Questions?
top related