Social Business Overview - SJSU College of Business Presentation
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© 2012 IBM Corporation1
Why is social business important?
Daryl Pereira - @CagedEther
© 2012 IBM Corporation2
Commerce used to be more personal and customized
© 2012 IBM Corporation3
Businesses would form a relationship with customers
© 2012 IBM Corporation4
Customers knew each other and could discuss products
© 2012 IBM Corporation5
Phase 1: the move to efficiency
© 2012 IBM Corporation6
Mass production brought economies of scale
© 2012 IBM Corporation7
Marketing could create segments around products
© 2012 IBM Corporation8
Point-of-sale optimized for rapid transactions
© 2012 IBM Corporation9
Phase 2: the rise of the social business
© 2012 IBM Corporation10
We work/live in silos
© 2012 IBM Corporation11
We sometimes share common interests
© 2012 IBM Corporation12
Social networks unite common interests
© 2012 IBM Corporation13
There are external social networks
Google+
© 2012 IBM Corporation14
There are internal social networks
Lithium
Jive
IBM Connections
Salesforce Chatter
© 2012 IBM Corporation15
Markets become conversations
© 2012 IBM Corporation16
Customers have many more points of interaction
© 2012 IBM Corporation17
Within an organization information can be shared more efficiently
© 2012 IBM Corporation18
Measurement helps define value
© 2012 IBM Corporation19
What current trends does social business drive?
© 2012 IBM Corporation20
Reaching out to relevant advocates
Influencer marketing
Edelman Trust Barometer, 2013
Identify influencers
Build a relationship
Offer advocacy opportunities
Measure, iterate
© 2012 IBM Corporation21
What not to do!
Influencer marketing
© 2012 IBM Corporation22
Building systems around our relationships
Systems of engagement
© 2012 IBM Corporation23
Building businesses around networks
Collaborative economy
© 2012 IBM Corporation24
Social networking opens up new forms of value creation
Collaborative economy
Altimeter Group
© 2012 IBM Corporation25
Next steps
© 2012 IBM Corporation26
How does social networking bring businesses closer to customers?
How does social networking help product innovation?
How does social networking foster knowledge-sharing within the enterprise?
How does social networking increase employee productivity?
How does social networking help business owners understand their business?
How can social networking help your next job find you?
A
F
C D
E
B
Each team has two weeks to explore a topic
© 2012 IBM Corporation27
Resources
Find numerous resources at www.socbizsymposium.com
Reach out and ask questions on #socbizedu
Do your research!
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