Social and business activities alignment

EXPERT PANEL

Getting Social Aligned with Processes

BERTRAND DUPERRINbduperrin@nextmodernity.com 12

www.nextmodernity.com

Bertrand DuperrinDigital Transformation and Social Business Directorhttp://www.nextmodernity.comhttp://www.duperrin.com/english@bduperrin

Issue #1Building clouds of knowledge

Without knowing

if/where/when rain will fall

Issue #2Poor

adoption because of lack of

purpose and alignment

Value lies at the crossroads of social and business activities

The great divide

« Understand the social network not as your new water cooler, but as your new production line »Ginni Rometty – IBM CEO

More a merger than an alignment

Because processes need a fix too

#1 : Design work for Barely Repeatable

Processes

We should not expect an application to work in environments for which its assumptions are not valid »Eli Goldratt

#2 : Design social for structured activities

#3 : Bring social services in the context of business

applications (and vice versa)

#1 : It’s not about adding but

transforming

#2 : Measuring the impact

#2 : Managers must adopt not as average

users but as managers

#3 : Technology Integration and open

standards

Business