Social Ads Deck | Macer Media

SOCIAL ADSan introduction

TWITTER advertising

WHYIs this just another ad channel?

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How to get started with

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http://youtu.be/3e5H9b9IM_Q

CRAFTING ADS

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CRAFTING ADS

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CRAFTING ADS

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Promoted TweetsUse Promoted Tweets to amplify your message with targeting options on Twitter.com and across mobile

devices to reach the right person, in the right place, at the right time.

Promoted AccountsUse Promoted Accounts to quickly scale a follower-base of advocates and influencers for your brand.

Whether you are gearing up for a big product release or looking to expand your online presence, building a strong base

of engaged Twitter followers who share and amplify your messages can help your marketing take off.

The Promoted Account is featured in search results and within the Who To Follow section.

Twitter’s account recommendation engine identifies similar accounts and followers to help users discover new businesses,

content, and people on Twitter. Your Promoted Account appears in this section for users who have been identified as

most likely to have interests similar to your account.

[BONUS]What about Promoted Trends?

Twitter hosts viral conversations that reflect some of the hottest topics of the moment. These trends are featured prominently next to a user’s timeline.

Because of this placement, a Promoted Trend gets massive exposure and is ideally placed to kickstart or amplify a conversation on Twitter and beyond.

This option is reserved for national brands or individuals with $120k+ budgets.

FACEBOOK advertising

WHYIs this just another ad channel?

Facebook Ads Are More Successful Than Google Ads

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website. The click-through rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage.

For example, if a banner ad is delivered 100 times (100 impressions) and receives one click, then the click-through rate for the advertisement would be 1% -or- .01

At Agency M, we see click-through rates as high as 4-6%

A QUICK NOTE ON EDGE RANK

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How to get started with traditional

https://www.facebook.com/advertising

ads

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How to get started with traditional ads

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How to get started with traditional ads

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How to get started with traditional ads

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How to get started with traditional ads

Promoted PostsAn easy way to reach more people with your posts in news feed

An easy way to reach more people with your posts in news feed

Promoted Posts

http://youtu.be/1f7G4bVVqO0

An easy way to reach more people with your posts in news feed

Promoted Posts

Sponsored StoriesYour fans are doing the work for you!

http://youtu.be/ce3P79ktpTk

Sponsored StoriesYour fans are doing the work for you!

EXEMPLAR BRANDTwitter and Facebook ads are only as good as the content they’re promoting.

http://youtu.be/lF8ovUfxG6c

REMEMBER...

Social ads are supplemental to consistent, creative, engaging social media messaging.

Having said that, they ARE a super effective tool to have in your social marketing toolbox.

THANK YOU!

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