So youve talked to some users
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So You’ve Talked To Some Usersby Laura Klein
Friday, August 30, 13
Well Done! What’s Next?
You Could...
Have a design brainstorm
Create some wireframes
Build a prototype
Friday, August 30, 13
But First....
Why not validate some assumptions?
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What’s An Assumption?
An assumption is something that you’re taking for granted.
You probably came up with a few while doing your customer development
interviews.
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So, How Do You Validate One?
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Demand Testing
• Landing Pages
• Email Campaigns
• Blogs
• Selling
• Ads
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A Few Nice Tools For Demand Testing
• Unbounce
• LaunchRock
• Strikingly
• Google AdWords
• Blogs - Wordpress, Tumblr, etc.
• MailChimp
• HubSpot
Friday, August 30, 13
Test For The Right Stuff
It’s not always demand you’re testing for.
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Other Sorts Of Testing
• Concierge
• Wizard of Oz
• Consulting
• Five Second Tests
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But What About Prototypes???
Prototypes will only help you determine the how usable and understandable your product is.
Which, to be fair, is really quite important.
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A Few Nice Tools For Making Prototypes
• Axure
• Balsamiq
• HTML/JavaScript/CSS
• Omnigraffle
• Like a million others...seriously, Google “Prototype Tools”
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A Few Nice Tools For Testing Prototypes
• UserTesting.com
• Join.me
• GoToMeeting
• WebEx
• Five Second Test (just for messaging)
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How About A Few Tips?
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Tip #1
Everything you learned in Customer Development is an assumption.
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Tip #2
Make sure you’re testing the riskiest assumption.
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Tip #3
Build the right tool for the type of test you’re doing.
Landing pages test DemandConcierge tests Process
Wizard of Oz tests ViabilityFive Second Tests test Messaging
etc.
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Tip #4
Ask Questions!
@laurakleinhttp://www.usersknow.com
laura@usersknow.comUX for Lean Startups
Friday, August 30, 13
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