Transcript
SO, YOU WANNA BE A CTO ?
ROMAIN COCHET / @COCHET
ROMAIN COCHET, CTO
WHAT DOES IT MEANS TO BE A CTO OF AN
IOT STARTUP ?
CTO OF AN IOT STARTUP
You have to build a connected object, but you don’t know exactly how yet. Then you want to
sell it, but you are not exactly sure who will buy it, why, for what price and what will be their
favorite color.
CTO OF AN IOT STARTUP
You have to build a connected object, but you don’t know exactly how yet. Then you want to
sell it, but you are not exactly sure who will buy it, why, for what price and what will be their
favorite color.
CTO OF AN IOT STARTUP
You have to build a connected object, but you don’t know exactly how yet. Then you want to
sell it, but you are not exactly sure who will buy it, why, for what price and what will be their
favorite color.
CTO OF AN IOT STARTUP
You have to build a connected object, but you don’t know exactly how yet. Then you want to
sell it, but you are not exactly sure who will buy it, why, for what price and what will be their
favorite color.
CTO OF AN IOT STARTUP
You have to build a connected object, but you don’t know exactly how yet. Then you want to
sell it, but you are not exactly sure who will buy it, why, for what price and what will be their
favorite color.
CTO OF AN IOT STARTUP
You have to build a connected object, but you don’t know exactly how yet. Then you want to
sell it, but you are not exactly sure who will buy it, why, for what price and what will be their
favorite color.
IOT STARTUP, PROBLEM
What business? CEO
What object? DESIGNER
How to make it? CTO
IOT STARTUP, PROBLEM
What business? CEO
What object? DESIGNER
How to make it? CTO
SMIIRL FOUNDERS
CEO : Gauthier Nadaud
DESIGNER : Raphael Pluvinage
CTO : Romain Cochet
STORY OF AN IOT STARTUP
1. PROTOTYPE & ITERATE
2. HELLO WORLD
3. SHIP FIRST CUSTOMERS
4. SCALE
1. PROTOTYPE & ITERATE
QUESTIONS
What object?
What is the selling price?
Is it useful?
Is there a real market for that?
HOW TO ANSWER
FAKE IT
GO AS FAST POSSIBLE
DO IT SIMPLE
QUICK & DIRTY
TEST WITH FEW PEOPLE
HOW DOES THE CTO FEEL
Code quickly, prototype, doesn’t sleep,
learn a lot of tricks to go quick.
This is exciting!
2. HELLO WORLD
QUESTIONS
Are we able to manufacture thisobject for the selling price/4?
How the world will react to our product?
Do we have a real market?
HOW TO ANSWER
Kickstarter / Pre-Order
Collect orders, funds, feedbacks.
Test the price at a higher scale.
Get rough quotations but manufacturers.
HOW DOES THE CTO FEEL
Taking big responsibilities on cost estimations.
Feel like a star.
Have the biggest todolist ever.
3. SHIP FIRST CUSTOMERS
QUESTIONS
Why I don’t still have a life ?
Why is it so hard to transforma prototype into a product ?
How to manufacture my first products ?
HOW TO ANSWER
Setup a manufacturing process.
Get into ALL details.
Courage, coffee & endurance.
HOW DOES THE CTO FEEL
Trying to make a 3 meters high castle of cards.
Exhausted.
Learning a lot of things about things.
4. SCALE
QUESTIONS
Is it the end?
How to scale manufacturing?
HOW TO ANSWER
Setup a manufacturing process.
Get into ALL details.
Courage, coffee & endurance.
HOW DOES THE CTO FEEL
You are becoming a manager.
Recruit a team.
Find manufacturing partners.
SO, WHAT’S THE JOB?
MAKE IT
STORY OF AN IOT PRODUCTBrand / Ecommerce / Dashboard.
Mobile App / User’s Website.
Back-end Servers.
OS & Firmware.
Electronic.
Atoms.
BRAND / ECOMMERCE / DASHBOARD
PURPOSE
You need a place to be visible, where the customer can buy your device.
HASHTAGS
#e-commerce
#web
#front-end
#framework
MOBILE APP / USER’S WEBSITE
PURPOSE
You have an object to manage. So you want an build a custom interface to interact with.
You want to do a mobile application ?
HASHTAGS
#ios + android
#responsive
#framework
#python / #php / #nodejs …
#databases
BACK-END SERVERS
PURPOSE
Now, your object will be interacting with your servers. Hopefully you will have 100k working in
real-time in the world. 24/24h.
HASHTAGS
#rest
#api
#websocket
#networking
#AWS
OS & FIRMWARE
PURPOSE
Now we are in the device. We need an OS working in a embedded system.
Have you ever take care of your code memory usage? Speed? Interactions with OS?
HASHTAGS
#linux
#C
#lua #python #sh
#firmware
ELECTRONIC
PURPOSE
OS is running on hardware. You are also responsible for this. Have you ever made a PCB?
Sorry, most of the time Arduino & Raspberry pi is not the solution.
HASHTAGS
#PCB
#Schematic
#EMC
#Certifications
#Wifi #Bluetooth
ATOMS
PURPOSE
Now, you have to put everything in a box. In a nice box. With a lot of constraints. It is easy to
design, hard to design for manufacturing.
Sorry, 3D printing is not the solution.
HASHTAGS
#PCB
#Schematic
#EMC
#Certifications
#Wifi #Bluetooth
BONUS
By the way, you also have to manage the assembly, shipping, quality tests, customer
service.
On a human level, you also manage developers, partners, customers.
img : enought
HASHTAGS
#PCB
#Schematic
#EMC
#Certifications
#Wifi #Bluetooth
THIS
IS
THE
BEST
JOB
EVER
(IF YOU ARE PREPARED FOR IT)
SO, YOU WANNA BE A CTO ?
ROMAIN COCHET / @COCHET
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