So i've checked in now what

SO I’VE CHECKED IN … NOW WHAT?foursquare and LibrariesBy: Philip Whitford

foursquare and Libraries

Presenter: Philip WhitfordMLISc Student – University of Hawaii, Manoa

Follow Me:@pkwhitford

E-mail Me:pkwhitford@gmail.com

What We Will Cover Today

1. Introduction2. foursquare at the user level3. Best practices for your campaign4. Establishing your library’s presence5. Engaging with your patrons6. Questions/Answers

WHAT IS FOURSQUARE…A quick introduction

What is foursquare?

“Foursquare is a way of making cities more accessible”

- Part Game/Part Social Media

foursquare user base:

10 Million Users1 Billion Check Ins

foursquare user base:

Facebook Twitter foursquare0

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

700,000,000

800,000,000

900,000,000

THE LEVEL OF THE USERA walk through

The User Level

The User Level

The User Level

The User Level

The User Level

BEST PRACTICESIntegrating foursquare into your social media campaign

Best Practices

“Digital Librarianship & Social Media: the Digital Library as Conversation Facilitator” By: Robert Schrier D-Lib MagazineJuly August 2011

5 Steps:1. Listening2. Participating3. Transparency4. Policy5. Planning

Listening:

Listening:

Listening:

Participation:

Transparency:

Policy:•Where you want your campaign to go•How to evaluate your campaign•How to communicate successes

Planning:•Time•Resources

Planning:

Portland State University Library’s Website - http://library.pdx.edu/

VENUESClaiming your Library

Claiming your library

•This can be done by phone or mail• foursquare will not know your name•Make your request early in the week/morning•Call the number attached to your page

Claiming your library

Claiming your library

Claiming your library

Claiming your library

Claiming your library

Editing your library’s page

Editing Your Library’s Page

Editing Your Library’s Page

BRANDS ON FOURSQUAREFriending v. Following

Branding Your Library

Branding Your Library

Establishing your library as a brand

Branding Your Library

Branding Your Library

Branding Your Library

List ideas:•Displays around campus/town•Promoting guided tours•Historic walking tours•Parks•Architecture•Locations featured by local authors•Connecting restaurants to cookbooks

Rewarding Patrons:

So I’ve Checked In … Now What?foursquare and Libraries

Presenter: Philip WhitfordMLISc Student – University of Hawaii, Manoa

Follow Me:@pkwhitford

E-mail Me:pkwhitford@gmail.com