SMX Advanced 2011 - Hardcore Local Search Tactics
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Mike RamseyNiftyMarketing.com
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I love twitter profile pictures
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@MattMcGee• Amazing Color Contrast.
• The Eye follows you where ever you go.
• Knock Out Smile.
• Half the Face leaves you wanting to know what the other half looks like.
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Matt in Perfect Symmetry
The Nifty
Report2011@NiftyMarketing
Mike Ramsey
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“chicago personal injury lawyer”
“new your divorce lawyer”
“san diego dentist”
“dallas dentist”
Search Queries used for study
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Integrated O-Pack Results 7 Pack Results
The research was taken from O-Pack results
@NiftyMarketing Compared 28 Listings that ranked with 28 that don’t
1-7 : Top Ranking
50-56 : Not Ranking
@NiftyMarketingWearing A Speedo Doesn’t Cause The Temperature To Rise
Correlation is Not
CausationMore People Wear Speedos correlates with a rise in temperature
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Claimed Listing Exact Categories Google Reviews IYP Reviews0
5
10
15
20
25 2220
3
16
20
14
1
6
High RankLow Rank
Places Page Data
5
Local Search Ranking factors position of importance
3 28 48
The Graph represents the average/total of high ranked listings vs. low ranked
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Google’s “tip of the iceberg” list of Citations
Google Places doesn’t show all they know.
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Google Places Citations05
10152025303540 36
24
High RankLow Rank
Offsite Data
Very Few Overall Citations shown on the Places Page
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“Business Name”+”Address”+“Phone Number”Custom Search Citations
Searching for N.A.P. Information reveals a different story
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Custom Search Citations0
5001000150020002500300035004000 3689
19
High RankLow Rank
Offsite Data
Holy Cannoli that is a wide gap
6, 17LSRF Importance
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Citations can still say…
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OSE Total Links0
500
1000
1500
2000
25002058
242
High RankLow Rank
Offsite Data
Data Gathered From Seomoz OpenSiteExplorer.org
7LSRF Importance
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OSE Linking Root Domains0
20406080
100120140160180
157
25
High RankLow Rank
Offsite Data
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OSE Exact Anchor Match Links0
10
20
30
40
50
60
7060
16
High RankLow Rank
Offsite Data
2.89% of Total Links have an Exact Keyword Match.
8,9LSRF Importance
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OSE Keywords in Links0
20406080
100120140160180200 177
23
High RankLow Rank
Offsite Data
8.6% of Total Links have an Exact Keyword Match.
8,9LSRF Importance
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If citations were the new links for local in 2009-10
Then links are the new citations for local in 2011-12
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OSE Average Page Authority05
101520253035404550
43
30
High RankLow Rank
Onsite Data
10LSRF Importance
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OSE Average Domain Authority05
10152025303540 36
20 High RankLow Rank
Onsite Data
2LSRF Importance
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Business Name In Title Tag of Landing Page14
14.515
15.516
16.517
17.517
15
High RankLow Rank
Onsite Data
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Only one out of all 56 listings had their phone number or address in the title tag
of the landing page.
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City + Keywords in Title Tag0
5
10
15
20
25 22
12 High RankLow Rank
Onsite Data
4,9LSRF Importance
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The Power Of Landing Pages
Before After
Changing the Landing Page increased ranking from position F to D
15 minutes later
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Exactness in PlaceCitations + Categories + Content
Authority in WebsiteQuality of Links
Trust in ReviewsCTR + UGC
The Nifty
Report2011@NiftyMarketing
Mike Ramsey
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