SME Growth Hack - Constant Contact 'Getting sales through engagement marketing'

MAKING SALES THROUGH

ENGAGEMENT A CASE STUDY

© Constant Contact 2012

2

Tamsin Fox-Davies Small Business Marketing Mentor

Constant Contact UK

Karen Haller Applied Colour Psychology Expert

Karen Haller Colour & Design

@tamsinfd

@karenhaller

Copyright © 2011 Constant Contact Inc. 3

Grow Your Business with Constant Contact Get results fast, with affordable, easy-to-use engagement

marketing tools and free coaching.

Send personalized

email newsletters and

expand your audience

with our list-building

tools.

Manage your events

online: send invites,

create an event

homepage, and

promote registration.

Turn fans into customers

with coupons, downloads,

and contest on Facebook

and get new likes and

email sign-ups.

Transform your

communications into

conversations with

online surveys and

polls.

Email Marketing EventSpot Social Campaigns Online Survey

Copyright © 2011 Constant Contact Inc. 4

© Constant Contact 2012

© Constant Contact 2012

We trust comments and reviews (even

from strangers)…not marketing. Your

customers’ friends are your next best

prospects. Rise above the ordinary

in small (or large) ways that WOW!

your customers. They won’t join if

you don’t ask! (Yes, you really have

to!) Engagement drives social visibility.

Engagement

matters. © Constant Contact 2012

2012 Neilson Global Trust in Advertising + Brand Messages

© Constant Contact 2012

Copyright © 2011 Constant Contact Inc. 9

We trust comments and reviews (even

from strangers)…not marketing. Your

customers’ friends are your next best

prospects. Rise above the ordinary

in small (or large) ways that WOW!

your customers. They won’t join if

you don’t ask! (Yes, you really have

to!) Engagement drives social visibility.

Engagement

matters. © Constant Contact 2012

relevant

appropriate

qualified!

© Constant Contact 2012

Copyright © 2011 Constant Contact Inc. 12

© Constant Contact 2012

© Constant Contact 2012

We trust comments and reviews (even

from strangers)…not marketing. Your

customers’ friends are your next best

prospects. Rise above the ordinary

in small (or large) ways that WOW!

your customers. They won’t join if

you don’t ask! (Yes, you really have

to!) Engagement drives social visibility.

Engagement

matters. © Constant Contact 2012

© Constant Contact 2012

© Constant Contact 2012

We trust comments and reviews (even

from strangers)…not marketing. Your

customers’ friends are your next best

prospects. Rise above the ordinary

in small (or large) ways that WOW!

your customers. They won’t join if

you don’t ask! (Yes, you really have

to!) Engagement drives social visibility.

Engagement

matters.

© Constant Contact 2012

Engagement = participation

© Constant Contact 2012

Engagement = participation

© Constant Contact 2012

Copyright © 2011 Constant Contact Inc. 24

We trust comments and reviews (even

from strangers)…not marketing. Your

customers’ friends are your next best

prospects. Rise above the ordinary

in small (or large) ways that WOW!

your customers. They won’t join if

you don’t ask! (Yes, you really have

to!) Engagement drives social visibility.

Engagement

matters. © Constant Contact 2012

SMALL

is big! © Constant Contact 2012

SMALL 5 likes 3 shares

4 comments 2 11

3

2

4 1

6

2 1 3 3

is big!

Engagement

happens in

small doses.

(and happens over time)

© Constant Contact 2012

We trust comments and reviews (even

from strangers)…not marketing. Your

customers’ friends are your next best

prospects. Rise above the ordinary

in small (or large) ways that WOW!

your customers. They won’t join if

you don’t ask! (Yes, you really have

to!) Engagement drives social visibility.

Engagement

matters. © Constant Contact 2012

© Constant Contact 2012

Engagement

matters.

We trust comments and reviews (even

from strangers)…not marketing. Your

customers’ friends are your next best

prospects. Rise above the ordinary

in small (or large) ways that WOW!

your customers. They won’t join if

you don’t ask! (Yes, you really have

to!) Engagement drives social visibility.

Engagement

matters.

Engagement drives social visibility.

They won’t join if

you don’t ask! (Yes, you really have

to!)

Rise above the ordinary

in small (or large) ways that WOW!

your customers.

Your

customers’ friends are your next best

prospects.

We trust comments and reviews (even

from strangers)…not marketing.

© Constant Contact 2012

3 things* • WOW: 1 thing you can do to rise above

the ordinary

*do them today

• connect: 1 way that you will entice people

to connect with you

• engage: 1 idea for a social post or e-mail

that might drive engagement

© Constant Contact 2012

32

FREE TRIAL

UK freephone:

0808 234 9315

want more help?

CALL A COACH

60 DAYS & A FREE COACHING CALL

SIGN UP & MORE RESOURCES:

CONSTANTCONTACT.CO.UK