Smart Conversations. Higher Conversions.€¦ · achieve 60% improvement in Email campaign performance which is 2X of average industry standards. Aashish Kumar Senior Manager, CRM
Post on 07-Jun-2020
0 Views
Preview:
Transcript
LISTENSMART ANALYSESMART CONVERSESMART
Smart Conversations.Higher Conversions.
AI-powered Cross-channel Marketing Automation &Analytics Suite To Boost Web & App Conversions
www.netcoresmartech.com
Netcore’s Smartech: AI-powered Growth Marketing Platform for the Modern Marketer
AnalyticsArtificial
Intelligence Full-stack MarketingAutomation Solution
Marketing Technology Services
Multi-channel Listening
Website Mobile App
CRM Ecosystem Retail POS
Multi-Channel Interaction
BehaviouralData
ProfileData
ChannelData
Listen
www.netcoresmartech.com
Actionable Analytics
WebAnalytics Mobile App
Analytics
Channel Engagement
ChannelAttribution
Sunburst
Ac�onable Funnels
RFM Analysis
Cohort Analysis
A�ribu�on
Last 7 DaysAdd money in wallet
Use
Sign
Up
on A
pp
Channel Browser
Funnel 1 Last 7 days
33.3%(4,50,586)
of users followthis sequence
Analyse
www.netcoresmartech.com
Contacts: All user Duration: Last 30 Days Channel: App/Web Activity Activity: Checkout
Actionable Analytics – Web & Mobile App
Sunburst Dashboard
A�ribu�on Dashboard Funnel DashboardMy Attribution Dashboard
Attribution activities Activities Trend Revenue Trend
Title Here
Email Broadcast - 90 Day Sunburst 1st June 2017 - 31st August 2017
BPN CC Conversion 2018-01-01-2018-02-08
CONT
ACT
COUN
T
www.netcoresmartech.com
RFM AnalysisContacts: All user Duration: Last 30 Days Channel: App/Web Activity Activity: Checkout
Cross-Channel Customer Engagement WebsiteMessaging
In-AppMessages
App PushNotifications
Voice
Audience Targeting
SMS
Browser Push Notifications
CookieRe-targeting
Converse
www.netcoresmartech.com
Contextual Messaging in Real Time: Walk-Throughs
www.netcoresmartech.com
Helping In Feature Discovery & Increase Retention by 12-15%
When a user spends idle timechoosing between options
Personalised onboardingas per a user’s intent
Feature discovery according tothe context of the user
Unified View of the customer...
In-AppNotification
Voice
Social
Browser
Web
Mobile Browser PushNotifications
ResearchData
Sales /CRM Data
WebsiteData
MobileApp Data
Machine Learning
CognitiveComputing
OutboundChannel Activity
InboundChannel Activity
ArtificialIntelligence
... through the use of analytics & AI/ML on demographic, behavioural, transactional data
www.netcoresmartech.com
Benefits of Netcore’s AI Engine – RamanSend Time
Optimisation
ContentOptimisation
SmartSegmentation
Chatbot
SmartJourneys
CampaignRe-targeting
AI Everywhere
Hyper-personalisation
www.netcoresmartech.com
Powerful User & Event based Segmentation
www.netcoresmartech.com
Users who have not made a transaction in the last 7 days and are from Mumbai
#1 Users who have made at least 1 transaction in the last 6 months but have not launched the app in the last 30 days
#2
Segment 1 Segment 2 Segment 3
Segmentation: Geo Location-Based Targeting
www.netcoresmartech.com
Create SegmentHOW-TO VIDEO
Select Contacts
2 Selected 1,985Segment Name
Use this segment for Suppression
CustomerJourneyOrchestration
Smartech - AI Powered Growth Marketing
+
+
++
+
+
+
+
+
Send AppPush No�fica�on
Give them a call(voice)
No Yes
End
End
When contact is added to Contact list
IfcontactopensEmail
+
+
+
+
+
End
+
Start Automa�on
Send ReminderApp Push
Wait for 1 day
+
Wait for 1 day
Send Offer email
End
Ifcontactclicks on
Any Link withinEmail
+
Ifcontactopens
ReminderEmail
Ifcontact
doesCheckout
Ifcontact
doesCheckout
No
End
+
End
+
Send Final App Push No�fica�on
Yes
No
No
Yes
Yes
No
Give them a call(voice)
ConversionTracking 97
Revenue $4987
www.netcoresmartech.com
Case Study: Leading Online Fashion Retailer
Easy delivery to all Android & iOS devices, including the Chinese OEM
Grow your conversion rate and your marketing ROI with optimised campaigns
Increase in final conversions resulting in higher marketing ROI through the delivery of optimised campaigns
Leading Online Fashion Retailer Increased theirDAUs by 2X with Smartech Push Amplification
Pull Notifications From Server
PUSH AMPLIFICATION FLOW
Send all Push Notifications for Respective Device
Smartech Server
Not Deliveredon Device
DeliveredPush NotificationSend
Push Notification
Gateway
www.netcoresmartech.com
Case Study: Leading Online Fashion Retailer
Case Study: Thomas Cook
www.netcoresmartech.com
Objectives
• Enhance lead conversion rate• Engage with existing customers• Re-target anonymous leads• Cross-sell and upsell to customers• Reduce the overall cost of acquisition
Business Challenges
• The follow-up cost for the leads generated was very high due to the dependency on call-centre personnel• Anonymous visitors were not being leveraged and targeted• Low customer engagement• Low CLV because of insufficient efforts in cross-selling and upselling• Lacking in Unified View of Customer, which is responsible for low customer engagement• Low rates of Push No�fica�on Delivery
Thomas Cook Increased CampaignRevenues by 2.5X and Reduced CAC by 50%Results
Increase notification delivery by 44%
www.netcoresmartech.com
Case Study: Kotak Securities
Results Kotak Securities Boosts Open Rates by 25%using ML-based Send Time Optimisation
Objectives
• Improve CLV• Automate Communication• Maximize Activations• Enhance Engagement
Business Challenges
• Low customer engagement• Lack of real time tracking• Too much manual intervention for Database management• Low CLV because of lack of a Drip marketing program spread across a range of dates
Case Study: Myntra
Results 60% Increase in Campaign Performancewith AI-based Email Delivery
Objectives
• Increase Traffic on Website and Mobile App
• Get more conversions from existing subscribers
• Increase Reach by delivering emails to Primary Inbox
Business Challenges
• Myntra Emails suffered from diminished attention from it’s customers
• Inactive users were given equal
importance to Active Users with higher prospect
• Customer retention was suffering
www.netcoresmartech.com
Testimonials
www.netcoresmartech.com
Send Time Optimisation as a ML feature on Smartech has given us an uplift of 20-25% in Open Rates, which led to increased clicks, resulting in increased lead generation. This enabled us to reach out to the customer at the most optimal time for a customer.
Netcore has been critical to our customer retention strategy and we have partnered with them for 4+ years now. Using AI based delivery, Netcore’s Smartech helped us in Primary Inboxing, achieve 60% improvement in Email campaign performance which is 2X of average industry standards.
Aashish KumarSenior Manager, CRM & Growth
Smartech’s AI-based email delivery and expert consulting helped PhonePe to increase user engagements by 2X and overall inbox deliverability by 95%. Their expert consultancy and insights helped us improve our design and ad copies for better user experience.
Priya PatankarPR & Marketing Communications
Jaimit DoshiExecutive Vice President
Case Study: SBI Mutual Fund
www.netcoresmartech.com
Objectives
• Cross-sell to its current investors with an aim to improve online sales
Business Challenges
• Lack of Unified View of the Customer
• Various marketing channels were working in silos, leading to a loss of productivity and resources
Solutions
• Created a unified view of the customer, based on profile data as well as past and real-time customer behaviour
• Use of marketing automation to deliver contextualised, multi-channel campaigns
Results SBI MF Improved Online Sales by 54%using Cross-channel Marketing Automation
Case Study: SBI Mutual Fund
Wait for7 days
Checkif
opened NoSend SMS
Split A/B Campaigns
First Emailwith A/B split test
1
Send Email 1 with Countdown Timer, and live -
�cker and click to call CTA
2Wait for3 days
Facebook Custom Audiences
Facebook Custom Audienceson users that did not engage
on Email & SMS
3
www.netcoresmartech.com
Live Ticker and Click to Call on Email
Benefits of Netcore’s Smartech
www.netcoresmartech.com
ReducedCost ofMessaging20
Cross-Channel Automation
%
Customer Journey Mapping
IncreasedCustomerLifetime Value20%
30% IncreasedDAUs onMobile App
IncreasedCustomerEngagement2x
Personalised Campaigns
Push Amplification Journey Orchestration
ReducedMarketingEfforts40
Automated Campaigns
%
IncreasedConversions onWebsite &Mobile App
10%
sales@netcoresmartech.com +91 22 6662 8100 netcoresmartech.com
Embrace AI-Powered Growth Marketingto elevate your brand's customer experience
22Gold
10Silver
12Bronze
30Nomina�ons
Global Industry Recogni�onsfor Netcore’s
Expert Consultancy & Solutions 74Na�onal &
Interna�onalRecogni�ons
Total
www.netcoresmartech.com
Awards & Recognition
80% Top Indian Financial Securities Brands
70% Leading Indian Banks
80% Indian Mutual Fund Companies
60% Leading Insurance Firms
Top Telecom Companies
Premier Airlines & Travel/Transportation Portals
Leading Fintech Brands
Other Top Brands
International Clientele
News, Media & Entertainment
Kn o w l e d g e - d r i v en c o m m un i c a t i o n s
www.netcoresmartech.com
Popular E-Commerce Online Retail Brands & Classified Portals
top related