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Source: World Bank Population 2012, Telefonica Annual Report 2012
Sources: eMarketer, Ovum 2013, CreditSuisse 2013, GSMA “Mobile Broadband at the Bottom of the Pyramid In Latin America” 2012, SIP Mexico
Source: IHS 2013
Sources: WIN/GIA 2013, eMarketer 2013
$1.00
$0.10 $7.10
$2.20
44%
38%
19%
11%
Sources: Ovum 2013, WIN Gallup 2013
10% watched the series
4.3% click through rate
ROI: £0.86 Messaging £0.08 TV £0.06 Outdoor
€ ad spend € buy the product
FREE SERVICE
value exchange
15% Engagement
Rate
Source: IDG Research Nov 2012 (US), Google
Source: Vivo Pizzeria Monte Verde survey using PublicEye, 2013
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