Shoppers digital marketing
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5/27/2018 Shoppers digital marketing
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March 2426, 2014Schaumburg, IL
www.ShopperSummit.com
Omnichannel Marketing
The Digital Path
Mobile/Social Strategies
Collaboration
Insights & Activation
Shopper Engagement
"After 12 successful years,
attendees have extraordinaryexpectations for the Summit.We welcome that.
Peter HoytExecutive Director & CEO
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Hosted & Sponsored by:
The most empoweringindustry conference where
experts share knowledge and
best practices to help brandand retailersachieve succe
along the path to purchase.
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Register today atwww.ShopperSumm
Sure, there are other conferences that dabble in shopper marketing,
but there is only one Shopper Marketing Summit.
Only the Summit delivers an energetic, inspirational and highly educational
conference fueled by the members of Path to Purchase Institute and
the vibrant community of shopper marketing professionals dedicated to
driving sales in-store and online.
Thats right. You can expectmore from the Summit.
Is the Summit intense
and exhilarating?Certainly! Is the Summit worth yourtime and investment?Positively!
Will you leave knowing more about modelsfor successful retail collaboration?Absolutely!
If advancing your shopper marketing strategy is your primaryobjective, then the Summit is your number one solution.
Prepare to be overwhelmed, but inthe best way imaginable. Get swept up in the energy created by hundreds of senior leaders
across all functions of shopper marketing who thrive on theSummits collaborative learning environment.
Linger in the moment when you meet a visionary who understandsthe challenges facing you and your team.
Listen to mind-blowing presentations from carefully vetted speakers.
Soak up the creativity and ingenuity from the Shopper Marketing
Ee award winners.
Find inspiration from passionate leaders and their cutting-edge ideas.
Walk away with tangible strategies, insights and solutions that willset you soaring.
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4 Register today at www.ShopperSummit.com An Event of the Path to Purch
Uncover actionable strategies for migrating to an
omnichannel engagement model. Learn how tocreate a social shopper marketing frameworkdesigned to drive sales. Hear how emergingchannels are challenging brands to think
differently about their products.
Join your peers with responsibilities
including:
Brands
(manufacturers & marketers of consumer products & services)
Brand Activation
Brand, Category &Product Development
Channel Marketing
Customer Teams
Merchandising & Packaging
Shopper Experience
Shopper Insights
Shopper Marketing
Learn how fully-integrated, collaborative partnershare driving shopper loyalty and category growth.
See how the right content can increase custoengagement. Discover new technology
that is changing the shopping journey
Join your peers with responsibi
including:
Retailers
Category Strategy
CRM & Loyalty
Digital Experience
Innovation, Space M
& Customer Experie Merchandising Str
Shopper Insights
Shopper Marketi
Compare and contrast
shopper attitudes and
behaviors across global
markets. Understand how totarget and engage consumers
with the media of their choicebefore, during and after the
purchase. See how personalizeddigital tools are shaping the
expectations of future shoppers.
Join your peers with responsibilities
including:
Agencies(shopper marketing,
advertising & promotion)
Account Teams
Brand Development
Creative Direction
Insights
Planning
Directors
Promotional Strategy
Retail Design
Discover how to ledata to create acti
insights that delive
results. Uncover str
connecting online a
marketing to better ethe evolving shopper.
practices for aggregatin
and distributing content
channels via participatory,
and two-way mediums.
Join your peers with responsib
including:
Solution P(digital and mobile
P-O-P design, reta
execution & shopp
Consulting
Digital & Mobile Strategy
Display Design
Field Execution
In-Store Activation
Integrated ShoMarketing
Research & Ins
Retail Media
Technology Inn
Join the Summits highly-engaged community of senior-level decision makers and business
leaders across shopper marketing disciplines who value the free exchange of strategy,insights and best practices aimed at driving retail sales. You wont be disappointed!
Community
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Register today atwww.ShopperSumm#ShopperSummit
The best shopper marketing strategy requires proper execution inorder to resonate in the marketplace. In the Solutions Gallery, youllbe introduced to many leading industry partners who oer expertisein all areas along the path to purchase.
Executives from participating companies will be available to meetwith you to answer questions and demonstrate their capabilities.
The Summits new private and secure online networking communitymakes it easy to meet your fellow Summit attendees and eveneasier to interact with them before, during and after the event.This valuable tool offers all Summit registrants:
The Shopper Marketing Summit provides delegates of the Retail
Academy roughly 30 high-level decision makers from approximately15 top retail chains a forum for aligning goals with progressive brand
manufacturers in order to develop more sustainable and impactful shoppermarketing programs. By speaking one-on-one in a neutral zone, free fromcorporate interference and stifling silos, brand and retailer executives find
the Retail Academy to be one of the most effective environments available
in which to forge stronger shopper-focused collaboration.
These and other top retail chains will be invited to attend the Summit as part of the Retail Academy:
Solutions Gallery
Enjoy 24/7 All-Attendee Access
Retail Academy
Networking
retail acade
the
A browseable, searchable attendee directory.
24/7 access to this private group.
Private meeting scheduling.
A personalized Summit agenda.
Public discussion forums.
Facebook, Twitter and LinkedIn integration.
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6 Register today at www.ShopperSummit.com An Event of the Path to Purch
Your Summit registration includes a ticket to the Shopper MarketingCelebration, an evening of recognition for the most effective shoppermarketing campaigns and top talent in the shopper marketing industry.
Ee Worldwide, in partnership with the Path to Purchase Institute, willpresent the winners of the 2014 Shopper MarketingEffie Awards at the Summit.
The prestigious Shopper Marketing Effies are given
to integrated campaigns that best demonstrate
how they eectively solve the shopper marketingchallenge, connect with the shopper, inuence her
along the path to purchase and inspire her to becomea buyer.
In conjunction with the Shopper Marketing EeAwards, well also present the 2014 ShopperMarketing Hall of Fame class, an honor bestowedupon three deserving individuals chosen by the
editors of Shopper Marketingmagazine. From thework they produce to their daily business practices,this years inductees foster best practices and
demonstrate a supreme understanding of all
marketing efforts that culminate at retail.
After a full day of thought-provoking presentations, enjoy this opportunity
to mix and mingle with your colleagues, peers and friends at this black-tie-optionalevent.
Tuesday, 6:30 - 9:00 p.m. Hosted by:
Celebrate the winners of the Shopper Marketing Ee Awards and the Hall
of Fame inductees during a gala event honoring outstanding achievements
in the shopper marketing industry.
Shopper Marketing Celebration
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Register today atwww.ShopperSumm
The 2014 Hall of Fame Inductees
Inductee No. 60
Inductee No. 61
Inductee No. 62
Keep the fun rolling at the Shopper
Marketing Celebration After-Party
immediately following the EeAwards. Stick around for music,cocktails, prizes, photos and more!
Tuesday, 9:00 - 11:00 p.m.
Hosted by:
Andy Murray
SVP, Creative
Erik Keptner
EVP, Marketing
Julie Eddleman
Marketing Director,NA Brand Operations
After-PartyThe
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8 Register today at www.ShopperSummit.com An Event of the Path to Purch
Faculty Members have presented at a minimum of one other Institute event and have received an audience rating of > 3.2/4.0 scale.
Distinguished Faculty Members have presented at four or more Institute events and have received an audience rating of > 3.2/4.0 scale.
Monday, 1:00-4:30 p.m.
S1 Shopper Activation: Telling Your Brand StoryThrough Tactical Plans
Retailers asking their brand partners for insights is now the norm, but is that what theyre reallyafter? Insights, in isolation, do nothing. Effective activation plans are what everyone wants, but
theyre often difficult to implement. Why? Never before have we had more tactics with which to
bombard shoppers, using traditional, digital, social and mobile media, POS, coupons and directmail, among other methods. Which tactics are right for a given brand and retailer? The answer
lies not in the tactics themselves but in the story your brand needs to tell in order to accomplish
your growth strategy. This symposium will focus on creating effective tactical plans based onstorytelling principles. Attendees will learn to:
Define strategies and insights that integrate the needs of the shopper,
brand and retailer equally.
Identify the brand story most relevant to your strategies and insights.
Select the optimal touchpoints based on strategy, insight and story.
Pre-Summit Advanced Learning SessionsThese intensive, half-day workshops are designed to oer the deepest understanding of critical
industry issues affecting brand marketers, retailers, agency professionals and solution providers.
Christopher Brac
FounderShopper Intelligen
DISTINGUISHED FACULT
Sign up for a single day
of Advanced Learning or
include one of these
workshops in your Total
Experience registration package.
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#ShopperSummit
Monday, 1:00-4:30 p.m.
S2 Harnessing the UnreasonablePower of Creativity
Monday, 1:00-4:30 p.m.
S3 These Arent the 4Ps You GrewUp With: A Symposium on
Organizing for E-Commerce
Creativity is the art of transforming ideas into reality using two
processes: thinking and execution. If you have ideas but cant execute
them, they just remain ideas. The implementation and execution of thoseideas is what brings creativity to life. Likewise, without a clear plan it is
difficult to accomplish a goal. Shopper insights and proper planning are
essential to harnessing the creative imagination. We dont have to go tothe store anymore; we carry the stores with us. So, how do you reach
the always on-the-go shopper who has more choices than ever before?
This session will explore the components of a successful shopper
marketing plan before you go to market. Attendees will:
Learn what is necessary to develop a strong brief for creative.
Understand how to integrate digital and physical retail.
Learn the importance of understanding shopper-based design
and how it comes to life in the retail environment.
E-Commerce is hard. The resource demands are high, the right
talent is difficult to find and direct ROI is tough to measure. Yet the
explosive growth opportunity and influence at bricks-and-mortar istoo big to ignore. Led by Etailing Solutions, the recognized leaders in
sustainably building and growing CPG brands in online retail, you will
hear from industry experts and CPG e-commerce executives who haveconquered these challenges by aligning their organizations, developing
aggressive sales plans, adapting shopper marketing and other
functional organizations, and securing funding and resources to supporte-commerce. An open panel discussion with the speakers will conclude
the afternoon. Attendees will:
Learn how to drive organizational alignment to the importance ofinvesting in e-commerce now.
Discover how others have developed e-commerce strategies.
Hear about common challenges and how theyve been addressed.
Josh RateliffVP, General ManagerSaatchi & Saatchi X
Doug Van An
Global Creative DSaatchi & Saat
Lindsay BaishDigital Strategist
Saatchi & Saatchi X
Frank Flur
Production DirSaatchi & Saat
Bryan Gilden
Chief KnowledgeKantar Reta
Danny Silverman
VP, e-CommerceStrategy & Sales Support
Etailing Solutions
Doug Strat
Director, NA e-CoCenter of Exce
Unilever
Brian CohenEVP, Group DirectorCatapult Marketing
FACULTY
FACULTY
FACULTY
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10 Register today at www.ShopperSummit.com An Event of the Path to Purch
8:00 - 9:30 a.m.
K1 Evolving with the Omnichannel Shopper
Although he only recently joined the ranks at Walmart, Andy Murrays Hall ofFame-worthy career as a brand marketer and agency CEO gives him a unique
from all sides perspective on the shopper marketing industry.
As Walmarts first-ever SVP of creative, Murray has been charged with helping the
worlds largest retailer develop and implement a shopper-centric strategy that will
better align it for success in an omnichannel world. The goal isnt just to capitalizeon the new, digitally enhanced path to purchase that has evolved, but to take part
in its reinvention.
In this wide-ranging and informative session, Murray will offer his perspectives on:
The importance of consistent creative excellence across all communication
vehicles for the development of effective shopper marketing.
The vital role agencies and collaboration play in helping Walmart connect
and engage with the customer.
Useful learnings from seeing retailing from the point of view of the supplier,
the retailer and the agency.
How marketing technology is changing the retail landscape.
Andy Murray
SVP, Creative
Tuesday General SessionsGeneral Sessions hos
The Summits opening day is anchored
by keynote presentations from
renowned industry experts wholl share
insightful perspectives about achieving
success along the path to purchase.
5/27/2018 Shoppers digital marketing
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Register today atwww.ShopperSumm#ShopperSummit
4:30 - 5:30 p.m.
K2 Going Global What Shoppers Want;What Retailers Need; What Brands
Must Deliver
This presentation will discuss the global shopper, how global strategy
differs from local/regional strategies, and what retailers are looking for from
manufacturing partners. Questions addressed will be: What makes an effectiveloyalty program in the UK, versus the US, versus Eastern Europe or the Middle
East? What does a brand or retailer need to know about a country and its
shopping culture in order to be successful there? How does a global retailstrategy differ from local/regional/domestic retail strategies? What must brands
and retailers think about when entering a new market? What do retailers need/
want from their brand partners and what do brands need to know in order to besuccessful strategic partners?
Using case study learnings and reference points from Walgreens, Boots andother successful global retailers, the presenters will provide strategic insightand activation techniques for how brands and retailers can translate the best
global initiatives into their own product categories, business channels and
global expansion plans. Attendees will:
Understand the global shopper and how he/she differs from country to
country and region to region.
Gain insights into building a successful global strategy.
Learn how to translate best practices into a global expansion plan.
Alex Gourlay
EVP, President of CustomerExperience & Daily Living
Wendy LiebmannCEO
FACULTY
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12 Register today at www.ShopperSummit.com An Event of the Path to Purch
C1Digital Shopper Marketing
DSM 5.0 Whats New. Whats Now. Whats Next.
Seth Diamond, EVP, Insights, Catapult;
Jennifer Romano, Director, Digital & Digital
Shopper Marketing, CatapultFor five years, Catapult has been conducting its annual
Digital Shopper Marketing study. Join us to learn about the
latest findings from the DSM study, whats on the horizon,
and take a trip through time for a retrospective look at the
fads, trends, winning ideas, and busts that encompass
digital shopper marketing. Attendees will:
Identify digital shopping tools shoppers actually use.
Understand needs that are being fulfilled by digital shopping tools today and
the innovations/opportunities that lie ahead.
Find clues to separate a fad from a trend to maximize your shopper
marketing impact.
D1Mobile & Social Strategies
The Future of Mobile:Influencing the Path to Purchase
Jill Kristle, Manager Interactive Marketing, ConAgra
Foods;Manuel Rosso, CEO, Food on the TableShoppers eyes are increasingly focused on mobile, but
CPG dollars have yet to catch up. In this session, learn
about the collaboration of two innovators - Food on the
Table and ConAgra Foods in their efforts to influence the
path to purchase through mobile technology, without using
pesky banner ads. Focusing on the Egg Beaters brand,
these two teams delivered the right message at the right
time to shoppers through the entire planning and shopping experie
The results? Lets just say everyone was eggstatic. Attendees w
Learn the unique ways mobile can be used to reach the consu
See what levers to pull in the mobile space to best reach the c
Examine tested mobile platforms and results.
A1 Activating Shopper Insights
The 100,000th Experience: How Real-TimeTracking Helped LG Optimize Shopper Strategy
Nathan Evans, VP, North America, MESH;
David VanderWaal, Director of Brand Marketing,
Home Appliances, LG Electronics USA Inc.
For more than four years, LG Electronics NA has
continuously captured real-time, in-store experiences of
over 20,000 shoppers with more than 100,000 real-time
experiences. This presentation delivers cut ting-edge
insight into game-changing shopper trends, the role of
touchpoints along the path to purchase and the most
influential in-store tactics all of which will be discussed in relation to the
actions taken by LG to optimize their shopper marketing strategy. Attendees will:
Be introduced to the emergence of a surgical shopper and learn the
evolving levels of engagement and platforms used in stores at specific points
along the path to purchase.
Learn which touchpoints LG invested in to more effectively reach shopper
objectives. Understand the diversity of the in-store shopper terms of frequency of store
experiences, reaction to POS, and influence of sales associates. Attendees
will also learn how shopper motivations and shopper missions influence
behavior.
B1 Collaboration
Re-Imagining Retail: A New Formulafor Collaboration Success
Drew Allen, Sr. Marketing Manager, Walmart - Sparkling
Lead, Coca-Cola Refreshments;Tina Manikas, EVP
Global Retail & Promotions Officer, Draftfcb;AaliyahShafiq, Brand Manager, Coca-Cola, The Coca-Cola Co.
The currency in todays marketplace is nimbleness and
courage to collaborate and look beyond the shelf in
identifying new ways to move shoppers. Enter Effortless
Meals from Coca-Cola and Walmart. Learn how two
mega-brands came together to nimbly use shopper, brand
and retailer insight, a big creative platform idea, speed-
to-market and an integrated, omni-channel strategic
campaign that repositions the deli department at Walmart
with new, compelling occasion-based solutions for
shoppers. Attendees will:
Learn to identify the barriers of and opportunities for
occasion-based purchase behavior.
See how to collaborate on a fully-integrated, creative idea and
that inspires shoppers in an omni-channel way.
See how the right partners at the table matterfrom speed, fl
creativity to decision-making.
Faculty Members have presented at a minimum of one other Institute event and have received anaudience rating of > 3.2/4.0 scale.
Distinguished Faculty Members have presented at four or more Institute events and have receivedan audience rating of > 3.2/4.0 scale.
SeminarsTuesday, 9:45 - 10:45 a.m.
FACULTY
FACULTY
See the at-a-glanceagenda on page 20.
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Register today atwww.ShopperSummi#ShopperSummit
A2 Activating Shopper Insights
Eye-Tracking Research: New Insights to OptimizeYour Brands Presence In-Store and Online
Jonathan Asher, EVP, Director of Account Management,
Perception Research Services
New research from Perception Research Services
regarding online and store-based shopping experiences
reveals findings including core differences in the shopping experience (online vs.
in-store), implications for optimizing packaging and brand presentation in each
shopping context, new learning regarding the interaction between Web-based
and bricks-and-mortar shopping and insights regarding what shoppers see (and
miss) as they view websites and walk the aisles. Hear insights gathered from
quantitative surveys, in-depth qualitative interviews and eye-tracking of online
and in-store shopping experiences. Attendees will:
Learn key principles for optimizing the visibility and impact of POS materials
in retail stores.
Discover guidelines for improving the presentation and communication of
packaging on retail websites.
Gain insights to enhance the synergy between online and in-store shoppermarketing.
C2 Digital Shopper Marketing
Inspiring and Engaging with Crowdsourced
Video Throughout the Path to Purchase
Dan Cooke, Digital Shopper Marketing,
e-Commerce Lead, Kellogg Company;
Bill Hildebolt, President & Co-Founder, EXPO
As digital interaction plays an ever-increasing role in the
path to purchase, its essential for brands and retailers tooffer informative and inspiring rich media content to help
shoppers arrive at confident purchase decisions. At the
same time, they must make sure their content strategy
aligns with both the customer and retailer expectations
to achieve results. This session will explore Kelloggs use of authentic consumer
product video in their shopper marketing programs, demonstrating how the
wisdom of the crowd can be used to bring products to life in new and unique
ways while educating, engaging and persuading consumers throughout their
purchase journey. Attendees will:
Learn how to work with todays socially-active customers to collect high-
impact product video that can differentiate your digital retail shelf.
Understand how crowdsourced video can be used to communicate product
features and benefits, reinforce key messages and generate emotional
intensity to drive increased sales.
Discover how, through co-creation, brands can deliver customized video to
meet individual retailer needs that can be used solely online or combined
with in-store experiences.
B2 Collaboration
Showrooming Showdown: How to Survive
or Thrive in the Showrooming World
Chris Brandewie, Director of Store Design, Best Buy;
Rich Butwinick, President, MarketingLab;
Lynn Neal, NA Retail Strategy Leader, Procter & Gamble
More than four in ten U.S. adults have showroomed in
stores. By all accounts this habit is growing to form a new
norm, forever changing the way brand and retail marketers
think about shopper marketing. Can bricks and mortar
retailers win in a showrooming world? Yes. Really? Yes!
This session will demonstrate go-to-market strategies and
tactics designed to help you avoid having the competition
eat your lunch. Attendees will learn how to rethink their
shopper marketing to generate the best ROI and get the
latest showrooming insights and trends through case
studies with retailers and brands. Attendees will:
Get the latest insights, trends and facts on
showrooming.
Hear brand and retail marketers responses to showrooming.
Uncover strategies and tactics to ensure your company is on t
side of this new phenomenon.
D2 Mobile & Social Strategies
Mobility in Our Multichannel World
Tim Benner, PhD, Director, Consumer Insights,
Samsung Telecommunications America;
Stephanie Carson, Director, Retail Marketing,
Samsung Telecommunications America;
Alison Chaltas, EVP, Shopper & Retail Strategy, GfK
Who better to share omnichannel best practices than
Samsung, a leading smart phone brand, and GfK, the
author of Futurebuy, a publication looking into the future
of smart shopping? Well explore what shoppers are
seeking in bricks vs. clicks and how they feel about their
shopping experiences. How do behaviors vary by different
technologies and how are tablets vs. smartphones being
uniquely applied to the shopper journey? Learn how
industry leaders are aggressively utilizing digital and
mobile technologies and information to optimize their
shopping experiences. Attendees will:
Grasp what can be learned from the world in terms of incorpo
attitudes, behaviors and beliefs into omnichannel shopping.
Understand the differences in shopper profiles across categor
moving consumer goods and electronics to durables.
Learn what leading brands are doing to drive both sales and e
point of sale.
SeminarsTuesday, 11:15 a.m. - 12
FACULTY
DISTIN
DISTIN
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C3 Digital Shopper Marketing
Navigating the Digital Decision Space
Darryl Daoust, Group Director, Ryan Partnership;
Doug Straton, Director, NA e-Commerce Center
of Excellence, Unilever
As shoppers increasingly rely on digital shopping tools, itis critical to understand that every purchase decision takes
place in a unique digital decision space, influenced by
the shopper, the category, and the channel involved. Using
data from Ryans proprietary digital shopping study, we
will explain how different digital tools influence different
digital decision spaces and will demonstrate, through
Unilevers examples, how you can use that understanding as a basis for a more
effective digital shopper strategy. Attendees will:
Learn what the digital decision space is and how can it help you develop
more effective digital shopper marketing.
Understand the role digital shopping programs and tools play in affecting
purchase decisions in different digital decision spaces.
Discover how to analyze the factors influencing your categorys (or channelsor shoppers) decision spaces to drive increased engagement and sales.
A3Activating Shopper Insights
Activate Emotions Across a ChangingPath to Purchase: Integrating Unique
At-Home, On-the-Go and In-Store Insights
Carl Marci, Co-Founder & Chief Science Officer,
Innerscope; Kristen OHara, CMO, Time Warner Inc.
Innerscope Research presents the latest in consumer
neuroscience insights with case studies from Time
Warner, Walgreens and Campbells Soup that highlight
the changing path-to-purchase. The results demonstrate
how advertisers and shopper marketers benefit from
working together to create more integrated campaigns
from the living room to the store aisle. Learn how to reach the next generation of
shoppers who are increasingly wired and have shorter at tention spans, resulting
in new challenges for brand engagement to foster increased purchase behaviors.
Attendees will:
Gain specific insights on how the path to purchase is evolving in a changing
media landscape.
Understand the distinctly different psychology of viewers, consumers andshoppers during their purchase journey.
Find actionable recommendations to reach customers across todays new
path to purchase, at home, on-the-go and in the store.
B3Collaboration
Driving Category Growth ThroughInsights and Collaboration
Chris Almeida, VP, Shopper Marketing, Core Business
& Loyalty, Safeway Inc.; Rachel Chambers, Director,
Shopper Marketing & Shopper Insights, StarbucksCoffee Company
Manufacturer and retailer collaboration has long been a
recipe for category growth. But what do you do when
focusing solely on assortment and adjacencies is no longer
enough? Safeway and Starbucks brought together a deep
understanding of the shopper, respect for each others
brand equity and a desire to leverage the trifecta of organizational
between merchandising, marketing and sales. Learn how their par
helped drive shopper loyalty and category growth through elevatio
store experience. Attendees will:
Understand the importance of experience to shoppers.
See how collaboration can take category partnership to the ne
Learn how the Safeway and Starbucks partnership transformecoffee aisle.
D3Mobile & Social Strategies
The Digital Store: Transforming the
Shopping Experience with Real-Time,Relevant Offers and Content
Ken Fenyo, CEO, You Technology Inc.;
Donna Zambo, Manager, e-Commerce &
Digital Innovation, Wakefern Food Corp.
Digital technologies are transforming the in-store shopping
experience and promise to make the store more interactive
with touchscreen devices at the shelf, in-store mapping
and location applications, real-time and personalized
offers and much more. Retailers must proactively invest
in mobile and other new digital technologies to better meet the nee
digital shopper, grow loyalty and sales and minimize showrooming
will discuss best practices, future trends and technologies, and wil
how ShopRite and other retailers use real-time digital coupons, QR
personalized prices and promotions, shopping lists, nutritional info
reviews and other tools to make the shopping experience more eng
relevant. Attendees will:
Learn best practice examples for making the store more intera
Hear key trends and technology shifts that will influence futurmarketing programs.
See action plans for getting started.
SeminarsTuesday, 1:45 - 2:45 p.m.
FACULTY
Faculty Members have presented at a minimum of one other Institute event and have received anaudience rating of > 3.2/4.0 scale.
Distinguished Faculty Members have presented at four or more Institute events and have receivedan audience rating of > 3.2/4.0 scale.
See the at-a-glanceagenda on page 20.
5/27/2018 Shoppers digital marketing
15/24
Register today atwww.ShopperSummi#ShopperSummit
A4Activating Shopper Insights
How to Put Consumers at the Center to Get aHead Start on the Future of Shopping
Kelly Jones, Head of Thought Leadership, Microsoft;
Natasha Hritzuk, Head of Thought Leadership and
Consumer Insights, Microsoft
Microsoft and IPGs Digital Trends study reveals eight
core consumer trends that will emerge over the next 6
to 12 months, forever changing the way we market to
consumers both online and offline. We will bring to life
two trends by tying emerging consumer behavior to the
imminent transformation of the retail category. We will
also take a deep dive into our new Consumer Journey Retail study (Microsoft
Advertising & Ipsos OTX, September 2013) to learn what currently influences
consumers along the path to purchase, and the opportunities and implications
for the future. Well discuss ways to reach and engage consumers on a truly
personal, one-to-one level, while embracing the blurring of digital and the
physical along the way. Emerge with a clear list of consumer-centric actions to
give you a head start on tomorrows consumer expectations today.
Learn the power of reciprocal relationships, where people are rewarded in
more meaningful ways in exchange for their personal data.
Understand how to meet consumers desire for technology that goes beyond
a touch screen and immerses them in multisensory experiences.
Discover how to leverage data to provide more personalized experiences,
and in turn, earn consumer trust and drive more value for their businesses.
B4Collaboration
The Ongoing Evolution of Aholds MultichannelPersonalized Shopping Experience
Tim Dorgan, VP, Managing Director, Peapod Interactive;
Erik Keptner, EVP, Marketing, Ahold USA
Fueled by a corporate commitment to global innovation,
Ahold USA is redefining the traditional grocery shopping
experience. Innovations in e-commerce, multichannel
fulfillment and personalization technology are providing
Ahold USA shoppers with the flexibility to tailor their
shopping to best fit their individual needs. Learn about
the latest developments and the most recent insights into
how technology, logistics, merchandising and revamped vendor pa
are combining to reshape the traditional grocery model. Highlights
presentation include:
Multichannel shopping behavior: How this emerging phenome
measured and mined to enhance shopper loyalty.
Virtual stores + virtual checkout = real shopper engagement:
Ahold USAs innovations in mobile shopper interaction. Redefining the role of CPG partners: Emerging best practices
fulfillment/merchandising collaboration.
D4Mobile & Social Strategies
Building Win-Win Shopper Marketing Strategies on
Mobile Using Third Party Apps
Mike Hornigold, Group Director of Shopper Technologies,
The Coca-Cola Co.;Bryan Leach, Founder & CEO,
ibotta Inc.; Brian Pugh, Customer Engagement Manager,
Meijer; Kevin Sidell, Sr. Manager, Digital Strategy,
Kellogg Co.
Retailers use mobile applications to drive loyalty among
their shoppers. From digitizing coupons to giving away
products, retailers deliver offers to their shoppers to keep
them coming back. However, these apps do little to attract
the incremental shopper. Third-party apps offer retailers
a complementary marketing solution to existing mobile
offerings and allow retailers to send targeted offers to
consumers living near their stores, but who arent regular
shoppers. They enable brands to drive incremental foot
traffic to their preferred accounts. Brands and retailers
win through incremental shoppers and larger basket size,
while consumers win by not having to manage separate
applications on their phone. Attendees will:
Learn how third-party apps complement existing
retailer shopper marketing solutions.
Understand how third-party apps provide brands and
retailers with access to cutting edge mobile technologies (e.g.
that are typically expensive or beyond the core competency of
brands.
Discover how third-party apps simplify the user experience.
C4 Digital Shopper Marketing
Think Small and Go Big: Scaling Up the Economics
of Hyper-Personalization
Jim Rose, President, CROSSMARK Marketing Services
The convergence of hyper-local marketing, personalized
offers and integration of digital media vehicles among both
retailers and manufacturers have created a key opportunity for brands to more
effectively and efficiently intensify brand relevance and drive profitable sales
growth. By identifying and integrating traditional and emerging triggers, you
can efficiently deliver hyper-personalization, amplify it through social media and
measure ROI. Attendees will:
Learn new ways to target consumers and shoppers through the integration
of consumer engagement touchpoints along the path to purchase, from pre-
shop, out-of-store brand experiences to in-store activation triggers.
Gain new perspectives on measuring the effectiveness of programs
designed to convert more consumers to brand advocates faster through new
rules of engagement.
Walk away with specific tasks that can immediately address the question,
What now? and initiate action in your organization.
SeminarsTuesday, 3:15 - 4
5/27/2018 Shoppers digital marketing
16/24
16
8:00 - 9:00 a.m.
K3 Solution Sharing Collaborating to Bring
Better Ideas to Market
True collaboration between brands, retailers and agencies remains rare. While
parties usually agree on shared goals, theres often dissention in the how of
making things happen. Frustrations rise in what feels like an endless cycle ofpitch, reject, repeat, all while the big opportunity slips away. Theres another
way - one that moves relationships up the ladder from simple partnership to
genuine collaboration and even co-authorship. This process sets new standards
for speed to market and shopper results.
In this session, see how a leading beverage company, retailer and agency came
together in a unique program to rally around shopper needs, forge new businessbonds and take a key initiative from insights to test market in just 119 days.
Attendees will:
Learn to rethink traditional roles to foster a more collaborative culture.
Understand how to create outcome-driven forums that boost participation
and build better ideas.
Learn how to garner the c-level support needed to bend or redefine the rules.
Wednesday General SessionGeneral Session hoste
Moderator:
Charlie AndersonCEO
Lisa FarrellDirector, Sales Finance & Strategy
Julie QuickHead of Planning & Insights
Rich RomanoDirector of Sales & Marketing
Panelists/Presenters:
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Register today atwww.ShopperSummi#ShopperSummit
E1Understanding the Shopper
Do Words Matter? Connecting with Shoppers ByUsing the Right Words in the Right Places
Janet Barker-Evans, SVP, Group Creative Director,
Ryan Partnership;Curt Munk, SVP, Director of Strategic
Planning, Ryan Partnership
Much attention is paid to the visual look and appeal of
retail marketing, in-store merchandising, online advertising
and packaging. From color and shape to materials and
construction, we labor over every detail to ensure our
target is engaged enough to take action. Once attracted to
your brand, however, your shopper can easily disconnect
if the right message isnt being delivered. Using real-life examples
range of categories and retailers, this session explores trends in m
suggests how successful messaging connects with shoppers and s
action. Attendees will:
Learn the importance of words and messaging and how they
your shopper and consumer across all touchpoints.
Understand how words heavily depend on context, and what tyour message.
Take away tips to avoid common pitfalls and strengthen weak
G1Omnichannel Marketing
Fetching Sales Through Digital Targeting
Heather Bullington, VP, Catapult;Dustin Lehner,
Shopper Marketing Team Lead, Mars Petcare;
Joe Robinson, President, Catapult
As the worlds leader in pet care products, Mars Petcare
sought to boost shopper awareness of it s pet productsat Dollar General to more than five million pet-owning
shoppers who spend more than $8 million annually. Many
Dollar General pet care shoppers use DSM tools and
pre-shop, creating a runway for testing digital targeting
to fuel conversion. Mars Petcare and Catapult ran a test
campaign using Dollar Generals shopper data, modeling
and analytics to identify best customers and deliver
targeted communications to drive purchase. Mars and
Catapult will share their findings as the platform for a
robust 2014 plan. Attendees will:
Understand the impact of digital targeting to create
incremental conversion among a retailers best customers.
Capitalize on the digital inclinations shoppers have to forge ev
connections and drive desired outcomes.
Understand how an integrated campaign expands consumer t
further consumer engagement.
F1Sharing Best Practices
Power Partnerships Deliver Sweet Results
Tara Bartelt, Sr. Manager, Strategic Partnerships,
The Coca-Cola Co.;Michael Tilley, Associate Director,
Shopper Marketing & Strategic Partnerships, Mondelez
International
Coca-Cola North America teamed up with MondelezInternational to create the ultimate snack and beverage
offer: Sustaining Snack Rack Program. The concept was
simple: Offer complementary products to provide shoppers
with one-stop solutions; increase purchase points in
stores high-traffic perimeter destinations and impulse
zones; win the small trip by fulfilling shoppers missions; build shopper loyalty
and grow basket size matching top-selling sparkling beverages in Coca-Colas
portfolio with Mondelezs snack brands. The result was a winning combination
uniting popular cookies, crackers and candy with Coca-Cola products to give
consumers more opportunities for enjoyment. In this session attendees will:
Discover how to utilize shopper insights to determine consumers needs
that align with how they purchase beverages and snacks.
Identify how to help retailers deliver occasion-based solutions to meet
customer needs.
Understand how to use merchandising unit innovation to create POS
solutions that catch shoppers attention and encourage impulse buys.
D5Mobile & Social Strategies
Mobile Marketing: Whats Possible Today, WhatsComing This Year and How to Measure Success
Jeremy Geiger, Founder & CEO, Retailigence;
David Haubert, Corporate Strategic Advisor, Retailigence
The out and about nature of mobile suggests i t may be
the ideal media to guide impulse shopping behavior. Weve
all heard stories about achieving incredible CTRs when
location targeting is based on real-time, real-world events
like weather. How do such campaigns affect other metrics
related to trial, usage, repeat purchase and brand loyalty?
And more importantly, how do we measure such impact?
This session will explore how brands and retailers are successfully using mobile
media to reach shoppers at all s tages in the path to purchase, as well as ways to
holistically measure campaign effectiveness (without a coupon). At tendees will:
Learn the most successful here and now mobile opportunities to drive
awareness, engagement and trial, along with case-studies of leading-edge
retailers and brands.
Hear the coming soon mobile opportunities to drive awareness,engagement, trial, usage, repeat purchase and brand loyalty.
Discover current and future ways to measure effectiveness.
SeminarsWednesday, 9:15 a.m. - 10
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18 Register today at www.ShopperSummit.com An Event of the Path to Purch
G2Omnichannel Marketing
Driving Commerce in the Omnichannel Marketplace
Scott Hendrickson, Head of Advertising Solutions, PayPal
According to comScore, 67% of purchases start in one
channel and end in another. How should brands engage
consumers in todays complex omnichannel marketplace?
Learn about the evolution of the shopping journey andexamine cutting-edge technologies and strategies that can be app
to drive consumer engagement and commerce. Through real-life c
studies with impressive results, see how retailers can compete and
with holistic strategies that engage consumer throughout their sho
journey. Attendees will:
Survey how the shopping landscape has evolved into a comple
marketplace.
Learn the importance of mobile in developing a holistic consum
engagement strategy.
Gain actionable ways in which retailers can drive commerce, i
through case studies.
D6 Mobile & Social Strategies
The Power of Influence with TodaysDigital and Social Savvy Shopper
Karen Doan, Sr. Manager Customer Marketing,
Tyson Foods;Jon LeMire, SVP, Business Development,
Collective Bias
Recent research by Cisco has shown that for a majority
of shoppers, online digital content has the most powerful
influence on buying decisions. New technologies and
social platforms are driving shoppers online, shifting
how they consume, engage and interact with brands and
retailers. Take a deeper dive into this new social shopper
landscape with Tyson Foods and Collective Bias. See real-world examples
of how integrating creative social and digital strategies and sharing branded
content effectively boosts sales, increases brand loyalty and overall engagement.
Attendees will:
Gain insight into how digital and social are dictating the way brands and
retailers should be marketing to target audiences.
Better understand each social platform and hear suggestions on how tomaximize marketing efforts on specific channels depending on targeted
demographics.
Take away ideas on how to better engage with desired audiences by using
and sharing relevant content.
E2Understanding the Shopper
The Power of Differentiating Your Brand
Brad Black, SVP, Account Director, Arc Worldwide/Leo
Burnett;Shawn Millerick, Director of Shopper Marketing
& Category Insights, Alcon OTC
How do you distinguish a brand within a category that
suffers from minimal brand differentiation, heated
competition from other brands and private label, and
an uninspired shopping experience? This provocative
presentation will show retail and brand marketers how
Alcon is redefining the eye care category, addressing
shopper needs and partnering with their top five
customers. See how shopper insights and understanding led to a s
strategy that successfully differentiated Alcon from the competitio
this manufacturer to gain distribution and build share across major
retailers. Attendees will:
Learn how to build equity in a brand.
Understand how to enable scale across an entire portfolio, bot
out-of-store. Discover how to how to improve shopability and engagement a
shoppers, leading to increased sales for both brands and cust
F2 Sharing Best Practices
Making the New Balance Brand Shopper-Ready
Tracy Knauer, Manager, North America Marketing
Activation, New Balance;Brian Priest, SVP,
Shopper-Practice Creative Lead, Upshot
New Balance, one of the worlds most recognizable
athletic brands, wanted to better connect with their
diverse shoppersin their own stores and across multiple
retail channels. They partnered with Upshot to extend
the brands message beyond image to communications
and experiences to inspire their shopper to act. In this
presentation attendees will:
Learn what it takes to make an iconic brand shopper-ready.
Discover how to leverage channel dynamics and shopper insights to
create action.
Understand the role of design and innovation to connect with shoppers.
SeminarsWednesday, 10:45 - 11:45 a.m.
FACULTY
Faculty Members have presented at a minimum of one other Institute event and have received anaudience rating of > 3.2/4.0 scale.
Distinguished Faculty Members have presented at four or more Institute events and have receivedan audience rating of > 3.2/4.0 scale.
See the at-a-glanceagenda on page 20.
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Register today atwww.ShopperSummi#ShopperSummit
G3Omnichannel Marketing
The Super-Powered Co-sumer:Building a Trusting, Long-Term Relationship
Donna Pahel, Director, Digital Marketing & e-Commerce
Strategy, EpiServer
The customer-brand relationship today resembles
DNA with multiple strands intertwined into a seamless, continuous
and evolving path. These strands are complex with the proliferation
technologies and distribution venues including personalized and dy
experiences via web, mobile and social. The new reality is that bec
customers co-own your brand, theyre super-powered co-sumers
important to embrace a relationship with this consumer in order fo
continue to prosper. Attendees will:
Learn how customer relationships with brands today resemble
multiple strand intertwined into a seamless, continuous and it
Examine the proliferation of ever-emerging technologies and e
distribution venues from personalized and dynamic web exper
mobile and social.
Learn why brands must consider a new and iterative content m
comprised of owned, paid and earned or collaborative content
E3Understanding the Shopper
Content Marketing: Engage Your Customers,Engage ROI
Ken Bausch, VP, Interactive Marketing, World Kitchen;
Jeff Nowak, Founder/Chief Content Officer,
Rocket Man Digital
World Kitchen has embarked on an aggressive content
marketing strategy to engage and activate consumers
in three ways: 1) Building brand loyalty through
engaging content, and driving ROI through an integrated
e-commerce platform; 2) Using data to inform World
Kitchen content creation and positioning it where and
when the consumer searches for it; 3) Integrating a multi-channel
publishing strategy. This presentation will focus on how content m
engagement and lifetime value, using World Kitchen as a case stud
focused on content marketing and how it drives customer engagem
lifetime value. Attendees will:
Learn how companies can become publishers of rich, engagin
can see results in months.
Understand the importance of corporate stakeholder alignmen
content strategy must be embraced by all parts of the busines
Everything is content!)
Understand agile models of content execution and process tha
budget and timeline.F3 Sharing Best Practices
The Impact of Crowdsourcing on Innovation andNew Product Launches
T Fuqua, Brand Manager, Shopper Marketing,
Tyson Foods
Tyson Foods will share how it leveraged crowdsourced
retail intelligence to better serve shoppers, retailers and employees during the
critical first days and weeks following new product tests and launches. Learn
how Tyson has helped its retailer customers and brand managers reduceexecution gaps, improve merchandising compliance, and capture dollars
previously lost due to unforeseen retail conditions. At tendees will:
Learn what crowdsourced retail intelligence is and how it works.
Understand how the rapid, shopper-centric view of the shelf enables
retailers and brands to more quickly implement continuous process
improvements.
Grasp learnings that can be applied to future new product launches to help
better the odds of success.
D7 Mobile & Social Strategies
Connecting Digital to the Physical
Erin Fish, Sr. Digital Marketing Manager, Mattel;
David Painter, Marketing Director, Lunchbox
How do you drive store sales through online experiences?
Mattel will explore three case studies from the Monster
High brand to highlight the sales results that can be
delivered from digital experiences to bricks-and-mortar.
Delve into the custom digital and social experiences and
their connectivity to store activity to prove that digital is
the optimal way to drive dramatic results both through
e-commerce and in stores.
Learn how digital has changed the way shoppers discover and acquire
brands leading to an entirely new path to purchase.
See why digital is one of the most effective mediums to drive results both
in-store and online.
Discover how digital-to-physical continuity can strengthen brand
engagement.
SeminarsWednesday, 12:00 - 1:
5/27/2018 Shoppers digital marketing
20/24
20 Register today at www.ShopperSummit.com An Event of the Path to Purch
7:00 8:00 a.m.
8:00 9:30 a.m.
9:45 10:45 a.m.
11:15 a.m. 12:15 p.m.
12:15 1:45 p.m.
1:45 2:45 p.m.
3:15 4:15 p.m.
4:30 5:30 p.m.
6:30 9:00 p.m.
9:00 11:00 p.m.
12:00 1:00 p.m.
1:00 4:30 p.m.
1:00 4:30 p.m.
1:00 4:30 p.m.
5:00 7:00 p.m.
Check-In Opens and Continental Breakfast
K1 Welcome and General Session: Evolving with the Omnichannel Shopper, Hosted by: Draftfcb
Lunch
TUESDAY, MARCH 25
MONDAY, MARCH 24
K2 General Session: Going Global What Shoppers Want; What Retailers Need; What Brands Must Deliver, Ho
Shopper Marketing Celebration includes Networking Reception, Dinner, Effie Awards & Hall of FamHosted by: Menasha Packaging Co.
Shopper Marketing Celebration After-Party, Hosted by: MaxPoint
Check-In for Pre-Summit Advanced Learning Sessions
S1 Pre-Summit Advanced Learning Session:Shopper Activation: Telling Your Brand Story Through Tactica
S2 Pre-Summit Advanced Learning Session: Harnessing the Unreasonable Power of Creativity
S3 Pre-Summit Advanced Learning Session:These Arent the 4 Ps You Grew Up With: A Symposium on Organizing for
Welcome Reception and Solutions Gallery
Activating Shopper InsightsHosted by: Timbar Packaging & Display
Understanding the ShopperHosted by: Timbar Packaging & Display
CollaborationHosted by: Great Northern Corp.
Sharing Best PracticesHosted by: Great Northern Corp.
Digital Shopper MarketHosted by: DataXu
Omnichannel MarketinHosted by: DataXu
A1 The 100,000th Experience:How Real-Time Tracking Helped
LG Optimize Shopper Strategy
A2 Eye-Tracking Research: New
Insights to Optimize Your BrandsPresence In-Store and Online
A3 Activate Emotions Across a
Changing Path to Purchase:Integrating Unique At-Home,
On-the-Go and In-Store Insights
A4 How to Put Consumers at theCenter to Get a Head Start on
the Future of Shopping
B1 Re-Imagining Retail:A New Formula for
Collaboration Success
B2 Showrooming Showdown:
How to Survive or Thrive inthe Showrooming World
B3 Driving Category Growth
Through Insights andCollaboration
B4 The Ongoing Evolution of
Aholds Multichannel Personalized
Shopping Experience
C1 DSM 5.0 Whats NWhats Now. Whats
C2 Inspiring and Engag
Crowdsourced Vide
the Path to Purchase
G1 Fetching Sales Thro
Digital Targeting
C3 Navigating the Digi
Decision Space
G2Driving Commerce
Omnichannel Mark
C4 Think Small and GoScaling Up the Econ
of Hyper-Personaliz
G3The Super-Powered
Building a Trusting,Relationship
7:00 8:00 a.m.
8:00 9:00 a.m.
9:15 10:15 a.m.
10:45 11:45 a.m.
12:00 1:00 p.m.
1:00 p.m.
K3 General Session: Solution Sharing Collaborating to Bring Better Ideas to Market, Hosted by: Draftfc
Continental Breakfast
Closing Luncheon
E1 Do Words Matter? Connecting with
Shoppers By Using the Right Words
in the Right Places
E2 The Power of DifferentiatingYour Brand
E3 Content Marketing: Engage
Your Customers, Engage ROI
F1 Power Partnerships DeliverSweet Results
F2 Making the New Balance Brand
Shopper-Ready
F3 The Impact of Crowdsourcing
on Innovation and New ProductLaunches
Agenda At-A-Glance
WEDNESDAY, MARCH 26
5/27/2018 Shoppers digital marketing
21/24
Register today atwww.ShopperSummi#ShopperSummit
Mobile & Social StrategiesHosted by: Marketing Werks
Mobile & Social StrategiesHosted by: Marketing Werks
D1 The Future of Mobile:Influencing the Path to Purchase
D5Mobile Marketing: Whats Possible Today,
Whats Coming This Year and How to
Measure Success
D2Mobility in Our Multichannel World
D6The Power of Influence with Todays
Digital and Social Savvy Shopper
D3The Digital Store: Transforming the
Shopping Experience with Real-Time,Relevant Offers and Content
D7Connecting Digital to the Physical
D4Building Win-Win Shopper Marketing Strategieson Mobile Using Third Party Apps
General SessionsHear renowned industry expertsdiscuss shopper marketingexperiences and best practices.
Activating Shopper InsightsUnderstand how to leverage data,
research and strategies to createactionable activity in the marketplace.
Digital Shopper MarketingFind ways to successfully leverage digitalmarketing platforms to guide purchasebehavior and boost sales.
Omnichannel MarketingLearn how to integrate content acrossdigital, social, mobile, e-commerce, printand other emerging channels to create
consistent customer experiences.
Mobile & Social StrategiesUncover innovative mobiletechniques that directly engageand influence in-store purchasedecisions.
Sharing Best PracticesDiscover innovative and effectiveprocesses, practices and solutions thathelp reach and influence shoppers.
Understanding the ShopperFine-tune strategies for sending theright messages to the right shoppers.
CollaborationLearn from new retailer andmanufacturer collaborative effortsthat are driving growth and ROI.
Like us!www.facebook.com/P2PInstitute
Join Our Group!Search for thePath to Purchase Institute
Follow us on Twitterat@P2PInstituteand include#ShopperSummitin your tweets!
Track Hosts
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22 Register today at www.ShopperSummit.com An Event of the Path to Purch
We strongly encourage Summit attendees
the Renaissance hotel due to the full even
Rooms are limited, so reserve yours quickly
Inviting and impressive venue
Modern guest rooms
Convenient location near OHareInternational Airport
Extensive meeting space
Venue and
AccommodationRenaissance SchaumburgConvention Center Hotel1551 North Thoreau DriveSchaumburg, IL 60173
Room ReservationsHotel Reservation Deadline: March
Rates: A reduced room rate of $164/nis available at the Renaissance
Schaumburg Convention Cent
as part of the 2014 Shopper M
Summit room block.
Call: (847) 303-4100and mention2014 Shopper Marketing Sum
Online: Follow the hotel reservation linwww.shoppersummit.com/venue-accommodations
Registration sponsored by:
Registration Information
Total Experience
One Pre-Summit Advanced Learning Session
Three general sessions
Your choice of seven seminars
Breakfast and lunch on Tuesday and
Wednesday
Networking receptions on Monday andTuesday evenings
Shopper Marketing Celebration
(Includes Ee Awards & Hall of FameInduction. Black tie optional.)
Summit Only
Three general sessions
Your choice of seven seminars
Breakfast and lunch on Tuesday and Wednesday
Networking receptions on Monday andTuesday evenings
Shopper Marketing Celebration
(Includes Ee Awards & Hall of FameInduction. Black tie optional.)
Pre-Summit Only
One Pre-Summit Advanced Learning Session
$4,250
$3,550
$1,170
$3,550
$2,950
$975
BestValue!
InstituteMembers
Non-Members
REGISTRATION DEADLINE: MARCH 14www.ShopperSummit.com
Questions?Call Peggy Milbrandt at (773) 992-4412 or e-mail peggy@p2pi.org.
Group DiscountsReduced rates for groups of three or more are available.
Learn more at www.shoppersummit.com/group-rates.
5/27/2018 Shoppers digital marketing
23/24
Register online at www.ShopperSummit.com or fax this form to (773) 992-4
TUESDAY, MARCH 25
8:30 a.m. K1 General Session - Walmart
Seminars
9:45 a.m. A1 B1 C1 D1
11:15 a.m. A2 B2 C2 D2
1:45 p.m. A3 B3 C3 D3
3:15 p.m. A4 B4 C4 D4
4:30 p.m. K2 General Session - Walgreens
6:30 p.m. Shopper Marketing Celebration (Effie Awards and Hall o f Fame Induction). Black tie optional.
WEDNESDAY, MARCH 26
8:00 a.m. K3General Session - PepsiCo, WinnDixie, Shoptology
Seminars
9:15 a.m. E1 F1 G1 D5
10:45 a.m. E2 F2 G2 D6
12:00 p.m. E3 F3 G3 D7
MONDAY, MARCH 24
1:00 p.m. S1 Shopper Activation: Telling Your Brand Story Through Tactical Plans
1:00 p.m. S2 Harnessing the Unreasonable Power of Creativity
1:00 p.m. S3 These Arent the 4 Ps You Grew Up With: A Symposium on Organizing for E-Commerce
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2.PRE-SUMMIT ADVANCED LEARNING SESSION REGISTRATION (Additional fees apply. Sign up for the Total Experience and save.)
3.CONFERENCE REGISTRATION (Please choose one session per time slot.)
4.PAYMENT INFORMATION(Please complete and total.)
First Name___________________________________________________________ Last Name ___________________________________________________________________________
Title ______________________________________________________________________________________________________________________________________________________
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Path to Purchase Institute 8550 W. Bryn Mawr Ave., Ste. 200 Chicago IL 60631Please allow 72 hours for faxed registrations to be processed. You will receive a confirmation email when registration is complete. All registration fees for the Summit are non-refundable a
non-transferable after March 14, 2014. If you wish to cancel your registration before March 14, please email your written request to Peggy Milbrandt at peggy@p2pi.org. There is a $50
processing fee for canceled registrations. Questions? Please call Peggy at (773) 992-4412.
By registering and attending the Shopper Marketing Summit, you are acknowledging your understanding and acceptance that you may be included in photographs taken during the event
that these photographs may be used by the Path to Purchase Institute in future promotional materials.
Total Experience: (Mon. - Wed.) $4,250 = $__________
Path to Purchase Institute Member Rate: $3,550 = $__________
Summit: (Tues. & Wed., Conference & Effie/Hall of Fame on ly) $3,550 = $__________
Path to Purchase Institute Member Rate: $2,950 = $__________
Advanced Learning Session: $1,170 = $__________(Mon., Pre-Summit Advanced Learning Session only)
Path to Purchase Institute Member Rate: $975 = $__________
Total Experience - Best Value!Includes one Pre-Summit Advanced Learning Session, three general sessions, your choice of seven seminars, breakfast and lunch on Tuesday and Wednesday, networking receptMonday and Tuesday evenings and the Shopper Marketing Celebration on Tuesday evening. (Registration is limited.)
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Path to Purchase Institute
8550 W. Bryn Mawr Ave., Ste. 200
Chicago, IL 60631
(773) 992-4450
Andy MurraySVP, Creative
Stephanie CarsonDirector,Retail Marketing
Register Today atwww.ShopperSummit.com
Sponsored By:
Immerse yourself in a community of experts who sharknowledge and best practices to help brands and retailachieve new peaks of success along the path to purcha
2014 ShopperMarketing
Effie Awards
2014 ShopperMarketing
Hall of FameInduction
Speakers Include:
Also Featuring:
Alex GourlayEVP, President ofCustomer Experience &
Daily Living
Rich RomanoDirector of Sales &Marketing
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