SHOP JACKSON! June 3, 2009. Who is the JRC? Sally Bligh Wayne Garibaldi Connie Gonsalves Rich Hoffman Gary Little Stan Lukowicz Aaron May Craig Murphy.

SHOP JACKSON!

June 3, 2009

Who is the JRC?

Sally BlighWayne GaribaldiConnie GonsalvesRich HoffmanGary LittleStan Lukowicz

Aaron MayCraig MurphyJohn PlasseLana VukovichJane Wilkinson& many other volunteers

Appointed by the City Council to assist City with economic development ideas

Shop Jackson: WHAT?

• Shop Jackson is a “shop local” campaign developed by the Jackson Revitalization Committee in partnership with the Jackson Rancheria Casino & Hotel Dreamcatcher’s Club Program

Shop Jackson: WHAT?

• Dreamcatcher’s Club Members are invited to take further advantage of their membership by shopping at Jackson businesses, offering Dreamcatcher’s Club members-only discounts

Shop Jackson: WHEN?

• Initial Campaign: August 1, 2009 through January 31, 2010 (in two three month blocks)

• All businesses located in the city limits of Jackson are invited to participate.

• Ongoing relationships with Dreamcatcher’s Club Members

Shop Jackson: WHERE?

Shop Jackson: WHY?

• Businesses in Jackson can capitalize on the thousands of casino visitors and local Dreamcatcher’s market

• The Jackson Rancheria has 500,000 active Dreamcatcher’s members; 300,000 monthly visitors, and over 26,000 Dreamcatcher’s Club Members in Amador/Calaveras Co.

Shop Jackson: WHY?

• Collectively the businesses of Jackson have an opportunity to ensure that more locals and visitors Shop Jackson!

Shop Jackson:The Requirements

• City of Jackson business license and location within the city limits of Jackson

• $45 participation fee (one $45 fee covers both quarters)

• Completed participation form• Promotional offer commitment created

by participating businesses

Shop Jackson:The Benefits

• Arrow Magazine will print a map of businesses for 6 issues, beginning with the August 2009 issue. This magazine has a monthly distribution of over 100,000 copies

• The map will also be printed as a separate sheet and be provided to all participating businesses as an additional promotion

Shop Jackson:The Benefits

• Websites like Amador Council of Tourism, Amador County Chamber of Commerce, City of Jackson and the Jackson Rancheria will list participating businesses

• Distribution, Promotion and Exposure at 2009 Amador County Fair

Shop Jackson:Promotion Examples

• 5% off Monday - Thursday• Buy 2, get 1 free; Buy 1, get 2nd item ½

off• Provide game opportunities, chances to

win a higher discount• Free XXXXX with YYYYY

Marketing Jackson

• This is a Direct Response Advertising Campaign

• An effective ad includes a call to action• The Best Ads emphasize Benefits over

Features• “FREE” is the most powerful word to

use in an advertisement

Marketing Jackson

• An effective ad has Measurable Results• Do not use Institutional Advertising• Use Relational Advertising• Emphasize that your Business has a

Relationship with Dreamcatcher’s Club• 26 Keys to Effective Marketing to

Dreamcatcher’s Club Membership…

Timeline

June 15: Deadline to ParticipateJuly 1: Last Day to submit final ad copyJuly 30: 3rd Quarter Campaign BeginsSept. 15: Deadline to jump in 4th QuarterOct. 1:Last Day to submit changes

for 4th Quarter CampaignNov. 1: 4th Quarter holiday period startsJan. 31: New Program Launches!!

Questions??

For More Information Contact:Mike Daly, City Manager

223-1646 or mdaly@ci.jackson.ca.us