Sheena Matheiken Uniform Project | MDW August 2011

Behind The Scenes Of A Social Experiment

Sheena Matheiken

Hi

@matheiken

1 Dress . 365 Days . 1 Cause

Play Movie >

The First Spike:Unusual suspects

15 minutes of fame

15 minutes of fame…and 9 more months to go

The LBD Duel:A fan ups the ante

Cag vs SheenaDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7

C S C C C S S$10 $20 $20 $20$10 $10 $10

Wearathon to Marathon:Big brother does his bit

Funds raised: $2,170

Accessory Donations:A new type of marketplace

LBD Fridays:Everyone gets in on the act

13 yr old Noa Ryan

eBay:The perfect partnership

Selling out without selling out:A paradox addressed

Comment Of The Day:Incentivising the conversation

End of Year Summary:The numbers measure up

2 million+Site traffic

25,000Social media reach

365 dressesSold out in a week

200+Vintage/Ethical

accessories donated

50+Ethical designers

featured

Funds Raised:

$116,023322 kids in school

What next?

( )x)(

The Turning

Point

U.P today:A life of it’s own

?

Not a new idea

A [fun]draising tool

A daily style guide

A [slow] fashion platform

An ethical marketplace

A global community

A child of social media

A creative experiment

…

Thank you

@matheiken

@matheiken.comsheena

theuniformproject.com