Shazam
Post on 03-Dec-2014
749 Views
Preview:
DESCRIPTION
Transcript
S
Shazam, Encore Shazam!Course: MISProf: Christophe DuboisBy: Margarita LapshinaDaria Chizhova
Table of Content
History of Shazam Creation Early days Evolution and partnerships
How it works?
Types of Shazam
Competitors
Social Communications
Movie
Bibliography
History of Shazam (I). Creation
Was founded in 1999
By Chris Barton and Philip Inghelbrecht – Berkeley students
Audio specialist - Avery Wang, a Stanford PhD
Couldn’t find investors in Silicon Valley -> moved to London, partners with IDG Ventures. Dhiraj Mukherjee joined
As of 2012, Wang is the only one of the four to remain as Chief Scientist
History of Shazam (II). Creation
Andrew Fisher, the current CEO was hired in 2005 from Infospace
The first partnership - Entertainment UK, part of Woolworths; (digitise of music catalogue of 1.5 million songs )
As the service grew to have a worldwide userbase, it needed to keep its database up-to-date, which it does by having relationships with labels globally
By December 2008, the database had grown to 8 million songs
History of Shazam (III). Early Days
The service was launched initially in UK in 2002
Was known as 2580
Shazam launched in the US on the AT&T Wireless network in 2004 in a joint offering with Musicphone
The service was free at launch with AT&T saying that it would charge USD0.99 for each use in future
In 2006, users were charged £0.60 per call or had unlimited use for £4.50 a month
History of Shazam (IV).Evolution and Partnerships
Shazam's progress accelerated with the launch of the Apple's App Store
Shazam launched on the Android platform in October 2008. The Android app connected to Amazon's MP3 store instead of iTunes
The app launched on the Windows Mobile app store in October 2009
GetJar, an app store for Android, Blackberry and Symbian, added Shazam in November 2010
In January 2011, Shazam and Spotify announced a partnership for iOS and Android
While Shazam already had Facebook and Twitter share buttons, deeper Facebook integration was released in March 2011
History of Shazam (V)
Some Milestones Summary
How it works? (I)
The key element that makes Shazam work are acoustic fingerprints
Audio fingerprint is based on a time-frequency graph called a spectrogram
Shazam can identify prerecorded music broadcast from any source: radio, television, cinema or club, provided that the background noise level is not too high
How it works? (II)
The user tags a song for 10 seconds and the application creates an audio fingerprint
Database of more than 11 million songs
If there is no match, it returns an error
Types Of Shazam (I)
SHAZAM
Iphone, Ipod
Touch, Ipad
Android
Nokia
Blackberry
Windows Phone 7
Windows Mobile 6
Types Of Shazam (II)
Shazam Free
Shazam
Encore
Shazam RED
• Discover and buy music • Unlimited tagging • Lyric Play
Core Features
• Play in Spotify• Recommendations
Exclusive Encore
Features
• 20% of the purchase price is contributed to HIV and AIDS programs in Africa
Shazam Red Trait
Competitors
Similar AppsGracenote’s MusicID-
Stream
Play By Yahoo Music
SoundHound
Bing Music ID
Sony TrackID
Social Communications
Tag Chart
Blog
Twitter, Facebook, Google Plus
Shazam Sessions
Interviews
Let’s watch a Movie
http://www.youtube.com/watch?v=kNNm1vLpszI
http://www.youtube.com/watch?v=QF5GO1ztbp0
Bibliography
http://en.wikipedia.org/wiki/Shazam_%28service%29
http://en.wikipedia.org/wiki/Acoustic_fingerprint
http://www.youtube.com/watch?v=QF5GO1ztbp0
www.shazam.com
retailtechnologytrends.com
Thanks for Your Attention! Listen to Music!
top related