Shawnee Chamber of Commerce

Ben SmithNational Advertising / Social Media Manager

Whitney MathewsOnline Consultant / Shawnee Resident / Jazzercise Goddess

Kristen WalkerNational Accounts / Social Media Ninja / Makes Ben Work and Maintain

Some Degree of Focus

Lawrence Journal-World / The World Company

What is social media?

Highly accessible tools that advocate sharing of knowledge + information through social interactions.

What is social media?

Social media lets you have real conversations with your customers + your community.

Communication has changed

Now, multiple people with the same ideas can share thoughts with each other in a variety of ways.

How BIG is social media?

3 of 4 online Americans are using it.

Forrester Research

How BIG is social media?

Years to reach 50 million users…

Radio – 38 yearsTelevision – 13 yearsInternet – 4 years

Added 100 million users in less than 9 months

How BIG is social media?

If Facebook were a country, it would be the fourth largest in the world.

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Facebook.com, Wikipedia.com

How BIG is social media?

Twitter averages 3,000,000 TweetsEvery.Single.Day. WTF is Social Media?

How BIG is social media?

YouTube is projected to stream 75 billion videos to 375 million unique visitors in 2009.Mashable.com

OK. it’s popular. I get it.

But why do I need it?

Because…

93% of online Americans believe all companies should have social media presence.

85% believe a company should interact with customers via

social media.

56% feel a stronger connection with companies who interact with them on social media sites.Cone Research

But I’d rather interact in person than hide behind a cell phone…

Good… It’s called SOCIAL media.

@Ltwup

Remember the Golden Rules…

Remember the Golden Rules…

THINK before you post…

What happens in Vegas stays on Twitter/Facebook/YouTube…

How does each post reflect on both you and your business…

Corporate guidelines – set expectations…

FAIL!!!!!

SUCCESS!!!!!

Make it local

In 2009, Old Shawnee Days ran a social media campaign for the first time.

Facebook + Twitter were used to add personality, provide information + rally fans.

In five days, online activity related to Old Shawnee Days spiked 137%.

Monitoring validates effortsCategorization of sites pre/post-festival proves social networking generated conversation about Old Shawnee Days.

• Conversation on social networks increased 25%• News coverage increased 8%

Data analysis: Spiral16

Why it works…

At it’s core social media is about community.

SOCIALIZING NEWS COVERAGE

Socializing News Coverage

Getting the community involved

Engage - Don’t Sell

Innovative social applications

CUSTOMIZABLE ANDINTERACTIVE

In April 2010…The World Company is hosting an educational social media event. The two-day summit will feature industry superstar Chris Brogan and other nationally recognized names.

Let’s getTweeting…

AnyQuestions?