Shahi Exports Pvt. Ltd

Presentation on Organisation Study at Shahi Exports Pvt.

Ltd.Bangalore

By:Sandeep Kumar S 111gcma112

Industry profile:

(Apparel Manufacturing)

• Apparel is one of the basic necessities .

• The Apparel and Textile industry is India’s second largest industry

• India and China have a comparative advantage in this industry.

• apparel goods had been reserved for SSI till 1997.

• garments made depends on various factors.

• In past two decade The apparel market has grown 15.5% to INR

1,224 billion.

• India accounts for about 12% of the world’s production of apparel.

• Industry has around 1, 25, 000 knitted and woven

Garment units

• Production capacity is 8,390 million pieces, in which

1,930 million pieces are exported.

• Over 36.5 lakhs workers

• US and EURO are the main import hubs.

• Major Players:

– Aditya Birla Nuvo

– Raymond

– Koutons

– Arvind Mills

– Wills Lifestyle.

Company profile:(Shahi Exports Pvt. Ltd.)

• Started in 1974 at Faridabad, in Delhi• Bangalore operations began on 1st November 1988 with 250

associates and 104 machines. • Expanded over 200 times from last 30 years• Manufactures 3 million pieces of high quality wovens & knits

per month • In-house product development and design studio• Uses 3 software platforms such as MOVEX, COGNOS and

OPTITEX. • Major business operations are Textile Mills and Apparel

Manufacturing.

• Future plans: set up 3 more units in Karnataka, plants in Bangladesh and Pakistan.

• Competitors: Madura Garments, Gokuldas Exports and VK Exports.

• Key personnel:– MRS. SARALA AHUJA -

Chairperson(founder)– MR. HARISH AHUJA - Managing Director– MR. GIRISH AHUJA - Director– MR. SUBHASH TIWARI - Director– MR. RAMALINGAM - CEO

PRODUCT PROFILE:

Men/BoysWomen/GirlsKids RangeLadies Fashion

Wear

Knits

Wovens

Home furnishings

• VISION:“Be the global best in bringing delight to human life by weaving dreams of fashion & feelings of comfort”.

• MISSION:– Be the most preferred competitive global supplier of apparel.– Be the most preferred employer in the industry.– Be a learning organization to improve & excel.

• VALUES:– Customer delight.– Integrity & ethics.– Respect for human values.– Nurturing human talent.– Continues improvement

Organisation Structure:

Departmental study:1. MARKETING/MERCHANDISING

It includes directing and overseeing the development of product line from start to finish.

• Type of merchandising – Marketing merchandising.– Product merchandising.

2. SAMPLING:

Sampling is done to see how the product will look like when produced in bulk.

3. PURCHSING:Divided into two sub department • fabric sourcing • Trims sourcing.

4. PRODUCTION DEPARTMENT:

This Department Includes Various Sections As Follows: Cutting Section Embroidery Section Sewing Section Washing Section Finishing Section

5. HUMAN RESOURCE DEPARTMENT:

HR department is divided into two sections for the better control of manpower

Corporate HR Factory HR.

6. FINANCE AND ACCOUNTING DEPARTMENT:

The company uses its own funds for long term sources. For short term sources the company avails over draft facilities from banks like Canara Bank and Axis Bank”.

key functions includes: Capital budgeting Bills Receivable and processing Salary and wage administration

Other departments:• Planning Department

• Industrial Engineering Department

• Fabric Audit Department

• Fabric Stores

• Accessory Stores

• Maintenance

• Systems

• Documentation Department

SWOT ANALYSIS

Strength

s

Weakness

Opp

ortu

nitie

s

Treats

Well established.

Good backward

integration

Low cost production

Use of latest

technology.

Best utilization of

material.

In house product

development and

design centre

Absenteeism

No utilization of

machines

Uneven

production flow

delay in

receivables

Frequent conflicts

capture global market.

China is getting

expensive.

Brazil retailer increasing

orders.

Open up of FDI in retail

sector

abundant raw material

Cheap skilled labour

garment exports slowing

down.

unpredictable demand

Faster technological

obsolescence

Fluctuation in rupee value

Recession in major import

hubs

Stre

ngth

s

Weaknesses

Opp

ortu

nitie

s

Treats

Findings, Suggestions & Conclusion• Expanded over 200 times in past 30 years.

• Production capacity of the unit is 8000 to 10000 garments per day.

• Efficiency of the company is ranging from 50% to 75%.

• The company’s customers are situated in foreign

• Own product design centers

• Exports its products through its sister company.

• Company uses its own funds for long term operations

• Company is following manual KANBON system

Findings:

Suggestions:• Use the electronic KANBON system

• Company can go for six sigma

• Company is facing 8% to 10% absenteeism can reduced by

creating friendly work environment.

• frequent conflicts because of over burden can minimized by

recruiting additional operators.

• Company is not taking many good investment opportunities

mainly depending on internally generated funds consider

outside sources

Conclusion:

• “Shahi Exports Pvt. Ltd”, developed itself as a leading

manufacturer of ready to wear garments in India.

• Company’s strength lies in good product design team, well

trained employees, quality concern and price leadership.

• Finally, Shahi is growing at good rate even though it has many

internal and external problems and the customers are satisfied

with “Shahi Exports Pvt. Ltd”, and have a positive attitude

towards the organization.

Thank You