Transcript
Social Networks that focus on particular areas of interest
Sharing Personal Information
Using Facebook to promote yourself or your business
Facebook Fanpage
Facebook Business Account
Keep it live
Keep it responsive
add tabs
set the default tab
Some tips:
Exercises:Exercise 1:Create a
Facebook profileExercise 2:Add profile informationExercise 3:Add a pictureExercise 4:Add a friendExercise 5:Add a messageExercise 6:Edit Friends Exercise 7:Account settingsExercise 8:Privacy settings
It is the simplest form of blog. But in simplicity there is often great power.
“ A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size…
Microbloggers post about topics ranging from the simple, such as ‘what I'm doing right now,’ to the thematic, such as ‘sports cars.’”
Microblogging Service
Terms to know
Tweet: A single Twitter message of 140 characters or lessProfile: Your Twitter persona, including contact info and 160-character profile.Follower: Relationship in which a person chooses to receive all your tweetsPublic Timeline: The globally visible Twitter stream@Reply: Public response to a single user that is directed to a special inbox for that user. Also appears on tweetstreams of that person’s followers.Retweet: Twitter message forwarded to another members followers.
Tips to get the most out of Twitter• Keep it interesting. Be honest, have fun and dont be boring.
• Dont be a spammer. • Read and respond. • Keep it live, but dont overdo things. • Be discrete• Include URL links to interesting web pages. • Shrink your links. • Indicate what the link points to.• Keep private conversations private. • Retweet with care.• Keep it manageable• Follow who you want to.• Use your profile to promote yourself.
Find people with similar interests
Create conversations around a brand or event
Create structured online events
Monitor topics of interest
Discover new sources and information
Use Hashtags to:
Exercises:Exercise 1:Create a Twitter accountExercise 2:Follow somebodyExercise 3:Write a tweetExercise 4:Retweet somebody else’s tweetExercise 5:Use a hashtagExercise 6:Insert a link in your tweet
Advice for LinkedIn users
• Think twice before leaving negative feedback. Your recommendations and other communications will be visible for a long time. Negative feedback can make a very bad impression.
• Never lie. Be honest about your experience, who you’ve worked with and what you’ve done. Remember: this information is publicly visible. Any bending of the truth will soon be noticed, and can harm your reputation.
• Never spam. Avoid using your LinkedIn contacts to push your own marketing on others.
Exercises:Exercise 1:Create a Linkedin profileExercise 2: Fill out your online CVExercise 3:Add a connectionExercise 4:Request an introductionExercise 5:Request a recommendation
CV
Be aware of the traces you leave online
Ways of responding appropriately Ignore the trolls. Many people who
write untrue or insulting things about you online are “trolls” who are looking for an argument and hope that you will lose your temper.
Keep your cool. If you feel that you need to “set the record straight”, do so professionally, calmly and as briefly as possible.
Keep it private. Own it. Whether or not a complaint
against you is fair, meet it head on. Do what you can to clear up any misunderstandings, be fair and communicate honestly.
If you were wrong, apologise.
Exercise:
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