Transcript
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v55 Marketing Management
Session 8 : September 9, 2011
Pao Virata
V55 AGSB Hypermarketing Management Class
Session 8 – Top 10 Chapter Marketing Concepts SubmissionReminder – 10 Learning Questions Submission
pRUNSViRATA
Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13th Edition ( submitted and available online)
Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes
Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9
www.prunsvirata.blogspot.com
Session 8 Summary Outline
pRUNSViRATA
Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13th Edition ( submitted and available online)
Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes
Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9
www.prunsvirata.blogspot.com
Session 8 Summary Outline
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http://www.slideshare.net/nezz29/ch3-gathering-information-and-scanning-environment
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Top 10 ConceptsChapter 3 Marie Ness Cabahug
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http://solcapala.blogspot.com/2011/09/top-10-concepts-in-chapter-4.html
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Top 10 ConceptsChapter 4 Mirasol Capala
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http://francollantes.blogspot.com/2011/09/top-10-ch5-concepts-creating-customer.html
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Top 10 ConceptsChapter 5 Fran Collantes
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http://www.slideshare.net/briand_09/10-concepts-chapter-7-analyzing-business-markets# www.prunsvirata.blogspot.
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Top 10 ConceptsChapter 7 Briand Dayday
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http://www.slideshare.net/maureen_martine_lee/kotler-ch9-brand-equity-top-10-concepts
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Top 10 ConceptsChapter 9 Maureen Lee
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http://manekamalibago.blogspot.com/
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Top 10 ConceptsChapter 10 Maneka Malibago
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http://www.slideshare.net/sherryloumarzo/ch11-dealing-with-competition-marzo
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Top 10 ConceptsChapter 11 Sherrylou Marzo
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http://www.slideshare.net/Homieboi/markma-10concepts#
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Top 10 ConceptsChapter 12 Homer Novilla
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http://pascualjuancho.blogspot.com/2011/09/top-10-concepts.html
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Top 10 ConceptsChapter 13 Juancho Pascual
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http://www.slideshare.net/phyxsiuss/chapter-14-developing-pricing-strategies-and-programs-9186948
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Top 10 ConceptsChapter 14 Nice Quitoriano
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http://www.slideshare.net/diram28/chapter-15-designing-and-managing-integrated-marketing-channels#
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Top 10 ConceptsChapter 15 Divya Ramchandani
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http://tualitorphory.blogspot.com/2011/09/top-10-learning-concepts-managing-mass_08.html
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Top 10 ConceptsChapter 18 Theresia Situmorang
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http://www.slideshare.net/paolovirata/paoloviratachap20-tenconceptssummary-9166218#
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Top 10 ConceptsChapter 20 Paolo Virata
pRUNSViRATA
Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13th Edition ( submitted and available online)
Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes
Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9
www.prunsvirata.blogspot.com
Session 8 Summary Outline
pRUNSViRATA
http://www.slideshare.net/maureen_martine_lee/kotler-ch9-brand-equity-top-10-concepts
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Presented Top 10 ConceptsChapter 9 Maureen Lee
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http://www.slideshare.net/Homieboi/markma-10concepts#
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Presented Top 10 ConceptsChapter 12 Homer Novilla
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http://francollantes.blogspot.com/2011/09/top-10-ch5-concepts-creating-customer.html
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Presented Top 10 ConceptsChapter 5 Fran Collantes
pRUNSViRATA
Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13th Edition ( submitted and available online)
Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes
Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9
www.prunsvirata.blogspot.com
Session 8 Summary Outline
pRUNSViRATA
Analogy of the Shirt
Learn by Coaching Uses an Innovative Approach to Learning Marketing Concepts by Asking the Student to Think Like a Professor
Learning by Coaching for Marketing Concept Mastery
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vCoach Bong discussed some important key points for Session 8 and these are the following…..
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Positive equity adds value to a product Negative equity drags down vale of the product We put brand to repeat sales We want to satisfy customers Perceived value is how much they get from what
they pay You have to offer the benefits to your customers
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vCoach Bong mentioned key ideas for session 8 and these are the following……
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If you continue to deliver to your customers they become loyal to you
Don’t over promise, the best thing is to under promise and over deliver
Not all customers are valuable because some are not profitable
You have to manage a database for customers you want to keep
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vCoach Bong mentioned key ideas for session 8 and these are the following…… (con’t)
pRUNSViRATA
Top 10 Chapter Concepts of Marketing Mangement by Philip Kotler , Kevin Lane Keller 13th Edition ( submitted and available online)
Chapters Presented Chapter by Maureen Lee Chapter by Homer Novilla Chapter by Fran Collantes
Lecture by vCoach Prof. Bong De Ungria Assignment for Session 9
www.prunsvirata.blogspot.com
Session 8 Summary Outline
pRUNSViRATA
Let’s help one another master concepts for the midterms. See this file…
http://www.slideshare.net/josephdeungria/hm-concept-mastery-10-multiple-type-questions
Use this template so that your files can be combined to create the midterm exam. Suggest you use your previous assignment as the starting point.
http://www.slideshare.net/josephdeungria/hm-downloadable-template-for-10-multiple-type-questions
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Session 9 AssignmentTop 10 Learning Questions Reminders from vCoach Bong
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Use this as a guide to better appreciate the difference between a good and bad question.
http://www.slideshare.net/josephdeungria/learning-marketing-by-asking-better-questions
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Session 9 AssignmentTop 10 Learning Questions Reminders from vCoach Bong (con’t)
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Email PowerPoint File by Thursday, Sept. 15, 11:59 PM - vcoach.serves@gmail.com
Embed in Blog – Post should load in 20 seconds
Post in FB – reply to this topic – v55 20 Year Hypermarketing Plan - Discussion Board - https://www.facebook.com/topic.php?uid=108200742563139&topic=261
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Session 9 AssignmentSubmission Guidelines
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v55 Marketing Management
Session 8 : September 9, 2011
Pao Virata
V55 AGSB Hypermarketing Management Class
Session 8 – Top 10 Chapter Marketing Concepts SubmissionReminder – 10 Learning Questions Submission
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