Session 1 introduction

management of information systems

my background

Youngjin Yoo

http://youngjinyoo.com yxy23yoo Temple University

digital innovation

design

ubiquitous computing

construction industry

mobile media industry

automotive industry

higher education industry

tell me about you

your background

your expectation

your IT knowledge

What used to fit in a

building,

now fits in a

pocket.

What are you going to with it?

If you don’t take advantage of it

somebody else will.

PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

what’s going on here?

Sanyo divested from VTR in 2002

Sega divested from video game in 2001

Hitachi divested from monitor business in

2001

Minolta divested from APS camera business

in 2001

Nokia bought Sega in 2002

Apple is the world largest personal music player manufacturer in

2005.

Nokia is the world largest camera manufacturer

AT&T became at&t in 2005

Amazon sold more Kindles than books during

this Christmas season.

Amazon sold 1.8 e-books for every

hardcopy book in the first half of 2010.

More people get their news from Google than newspapers.

what’s common among them?

what is your primary business concerns

today?

what does GM make?

in an average GM car

100,000 lines in 19701,000,000 lines in 1990100,000,000 lines by 2010

what business is GM in?

assembly of parts?

system integrations

consider these

the number of US tax return prepared in

India quadrupled each year since 2002 from 25,000 to 400,000

ebay would be the 5th largest US employer if

power sellers are included

Johnson Control’s European HR is running on

a single SAP physically located in Germany,

managed Czech Republic, analyzed in Russia

why made it

flat?

information technology revolution

is there any industry that has not changed

as a result of information technology?

if you thought global outsourcing was a big deal, you haven’t seen

any thing yet

in next 10 years, anything that can be

digitized will be digitized

any process that can be decoupled, re-located, and re-

coupled will be done exactly that

what does that mean for you and your

company?

NO

It’s

complex

shit happens!

new approach to management

pedagogy

individual works

discussion-based

case-driven

cold call

be ready

20% of grade

including your tweet

self-assessment

two case analyses

you choose

must be submitted by noon on the day

before

11-point Times Roman

1-1-1 ruleone page

one inch marginsingle space

no cover

use header to put your name

no summary

specific and fact-based analysis

general observations

counter-points

no shot gunstick to your point

check your writing

system map

20%

Final Exam

key ideas and concepts

20%

group works

team project

choose an old and familar product or

service

innovate with IT

A 10-page limit(5-page supplement)

20 minute presentations

peer evaluation

70% team grade will be adjusted

Tech Talk Video

Oct 21, 2010

15-minute video recording

emerging technology

what it is?

what can I do with it?

what are risks?

how do I start?

Winter Oak

what did you learn from the story?