Transcript
How to Rank like a Champion!
Dominate Google Maps with these 10 Actionable Tips
SEO is not about tricks
Shady Tactics Can Get You Penalized
Keyword stuffing
Automated linkbuilding
Article spinning
Hiding text
Fake testimonials
Google Updates
Penguin 3.0 – October 17, 2014
Panda 4.1 – September 23, 2014
HTTPS Update – August 6, 2014
Pigeon – July 24, 2014
Give users and search engines what they want and expect
Provide a positive visitor experience
Be Exceptional
What does it take to rank like a champion?
Be Trustworthy!
No false business
names
Use legitimate locations
No fake reviews
1
Use Accurate, Consistent Contact
Information
2
Use Accurate, Consistent Contact
Information
2 Your website
Google My Business Listing
Directory listings
Facebook, Twitter and other
social profiles
GPS/Navigational databases
US Postal Database
Corporate registries
Offline
Don’t Keyword Stuff!
3
Don’t Keyword Stuff!
3Use keyword + location once in:
Page title
Meta description
H1 tag (primary heading)
First paragraph of text
URL
Image alt text
Target the Right Keywords
4
Houston, TX
Target the Right Keywords
4
Add Contact Information to
Website
5
Create an Awesome My Business Listing
6
Build Quality Citations
7
Get Reviews
8
Add Great Content
9Great content:
Answers questions
Persuades
Tells a story
Is unique
Incorporates rich media
Is optimized for target
keywords
Be Accessible on Mobile Devices
10
Images courtesy of http://brentcarnduff.com
Mobile-friendly Icon Mobile Not Friendly Icon
ResourcesGoogle Webmaster Guidelines: https://support.google.com/webmasters/answer/35769#3
Free Rank Checking Tool (Firefox Extension): http://tools.seobook.com/firefox/rank-checker/
Popular Online Directories: http://www.localseoguide.com/best-local-business-directories-seo/
Responsive Website Tester: http://quirktools.com/screenfly/
How to Encourage Reviews: http://www.iacquire.com/blog/get-more-reviews-without-becoming-an-outlaw
How to Deal with Negative Reviews: http://sproutsocial.com/insights/how-to-handle-negative-online-reviews-of-your-business/
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