SEO Tips for Beginners
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SEO Tips for Beginners
Organic Search
Spring 2013
Ashley MacalusoeMarketing Senior Account ManagerUniversity of South Florida Alumni
Search Engine Optimization
What is SEO?“…the practice of improving and promoting a web site in order to
increase the number of visitors the site receives from search engines.”
– SEOmoz
Why it’s important?Using SEO makes your website easy for both users and search engine robots to understand. This helps the engines figure out what each page is about, and how it may be useful for users.
Search Engine Optimization
4
Organic Search
Paid Search
Search Facts Source: www.thinkwithgoogle.com/insights/facts/
Google AlgorithmsSee more at:
http://www.seomoz.org/google-algorithm-change
On-Page Optimization
On-Page OptimizationKeyword
Choosing the right keywords to optimize for is the first and most crucial step to a successful campaign. These are the terms that would bring the most quality traffic to your site.
Description
These short paragraphs are webmasters opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for.
Title Tag
provides summarized information about your website. The title is what usually appears on search engines result page (SERP).
Headline (H1) Tag
A headline that contains important content and is given a slightly higher rank than other content on the page
Keywords
To gauge the value of a keyword, ask yourself...
• Is the keyword relevant to your website's content?
• Will searchers find what they are looking for on your site when they search using these keywords?
• Will they be happy with what they find?
• Will this traffic result in financial rewards or other organizational goals?
Finding the Right KeywordsGoogle Keyword Tool - https://adwords.google.com/o/KeywordTool
Keyword Trends Google Trends - http://www.google.com/trends
On-Page Optimization
Long Tail keywords• Long tail keywords often convert better,
because they catch people later in the buying/conversion cycle.
Long Tail Keywords: Short Tail Keywords:
Canon power shot digital camera 2MP17 inch LCD TV free shippingApple iPod Touch 8 GB 4th Generation
Digital CameraLCD TVMp3 player
Twitter.com/BayshoreWebPros
YouTube.com/BayshoreSolutions
FaceBook.com/BayshoreSolutions
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