Seo Technology – Going Beyond The Tools Easynet Affilicon Israel June 2009

SEO technology – going beyond the tools

AGENDA

Evolution of SEO technologies

Evolution of PPC technologies

How can technology empower and refine SEO

• Current state of SEO

• Challenges of enterprise-level SEO

The killer Application

Evolution of SEO technologies

Tools (Freeware/shareware)

Evolution of SEO technologies

Tools (Freeware/shareware)

Generic Analytics tools (that aid SEO)

Evolution of SEO technologies

Tools (Freeware/shareware)

Generic Analytics tools (that aid SEO)

Business levelSEO management software

Evolution of PPC technologies

• PPC technologies are ahead in few good years

Evolution of PPC technologies

Tools for keyword list generation, simple bid management (rules based)

Evolution of PPC technologies

PPC Tools

Portfolio management

Evolution of PPC technologies

PPC Tools

Portfolio management

More comprehensive optimization platform

How can technology empower and refine SEO (1) - current state of SEO

• Dynamic than ever SERP environment – ranking is “half dead” era

• Common SEO practices becoming a commodity

• Old/artificial link building practices becoming questionable

• Big brands have a higher SERP traction with algorithm shifts and trends

How can technology empower and refine SEO (2) - Challenges of enterprise-level SEO

• Integrate SEO traffic with CRM/Back office metrics for measuring real business impact

• Build a comprehensive and scalable SEO strategy and SEO program

• Tie investment in particular SEO items to ROI

• Implement SEO best practices across the web development and business development processes

• Execute & Scale

The killer application

• Will introduce CRM/Back office integration into SEO – in the deepest granularity level

• Will account SEO results within the context of additional traffic sources (click stream)

• Will enable forecasting of impact – ahead of execution

• Will tie action into monetary impact (post – execution)

The killer application – a bit drilled..

• Will identify and alert high and low performing keyword classes, landing pages, internal linking schemes, new incoming links, title/description tags, headlines…etc.

• And their combinations

• Will allow multi-dimensional investigation of the activity (slice & dice, dimension exchange)

The killer application – example

The killer application –bottom line

• Will be an elaborate, reliable, evolving engine for SEO decision making

• Empower optimizers and managers in directing, valuing and optimizing SEO activity into a high volume, profitable online marketing medium

THANK Y U