SEO Social Blog: Wordpress SEO with Joost de Valk
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WordPress SEO & Optimisation Strategies
A4UExpo London, October 2008
Joost de Valk
Open Source
Apple
WordPress SEO
Geek
TheologyIBMS
BloggerSpeaker
Marketeer
Online marketeer
Today’s agenda
1 WordPress & SEO2 Promoting Your Blog3 Getting more subscribers4 Conversation Optimization
And maybe, some bonus tips.
HeadSpace2
http://urbangiraffe.com/plugins/headspace2/
- Titles- Meta Keywords and Descriptions- More Tags- And SO much more.
Template tip #1Your title should look like this:
<title><?php wp_title(‘’); ?></title>
Nothing more, nothing less. HeadSpace or any other SEO plugin will take care of the title.
Redirection
http://urbangiraffe.com/plugins/redirection/
Use it for all your redirection needs.
YARPP
http://mitcho.com/code/yarpp/
Yet Another Related Posts Plugin
Related posts based on tags, categories,post content, etc.
SEO Friendly Images
http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images
Auto-magically optimise alt and title tags.
Clean Slugs
Sign up for my mailing list and get it!
Auto-magically optimise your post slugs.
RSS Footer
http://yoast.com/wordpress/rss-footer/
Take advantage of those scrapers!
Template tip #2Your blog title and subtitle should only be <h1> and <h2> on your front page! Everywhere else, and <h4> and <h5> is good enough.
To do that, do something like this in your header.php:
<?php if (is_home()) { ?>
<h1>Yoast</h1>
<?php } else { ?>
<h4><a href="/">Yoast</a></h4>
<?php } ?>
Template tip #3
Add a description to your categories:
<?php echo category_description(); ?>
Yoast Breadcrumbs
http://yoast.com/wordpress/breadcrumbs/
Let users and spiders find the way home!
Roy Huiskes - Internal Linking16.30 - Platinum 7
http://yoast.com/wordpress/robots-meta/
Robots Meta- Noindex, follow your archives, search pages, etc.- Authenticate with webmaster tools- Nofollow ancillary links- Etc. etc.
http://www.seoegghead.com/blog/seo/stop-seo-death-by-pagination-p118.htmlor http://wordpress.org/extend/plugins/wp-page-numbers/
PaginationBecause a search engine can’t skip pages.
More info on WP SEO?http://yoast.com/articles/wordpress-seo/
Your Subscribe ButtonCan’t be BIG enough.
Pick easy scores:- comment redirect
(http://yoast.com/wordpress/comment-redirect/)
- comment relish
Now we’ve got a conversation
Let’s keep it going!
Here’s 10 steps to improve the conversation on your blog
Step 1:Ask for comments.
Step 2: Thank people for commenting.
Step 3: get to know your readers.
Step 4: answer all questions, and respond to all feedback.
Step 5: Reward good remarks.
Step 6: keep people involved.
Step 7: don’t distract them.
Separate track- and pingbacks from comments:http://yoast.com/wordpress-theming-pushing-trackbacks-down/
Step 8:Fight spam, always.
Step 9: Keep It Stupid Simple (to comment)
Step 10:Measure, improve, and repeat
Use Blog Metrics:http://yoast.com/wordpress/blog-metrics/
Google AlertsTwitter Ego Searches
Are you a good Housekeeper?http://yoast.com/serious-blogging-questions/
Prevent fruitless searching
Improve the WordPress search experience:http://yoast.com/wordpress-search/
Aim for speed
Optimize your template:http://yoast.com/speed-up-and-clean-up-your-wordpress/
check themes before installing
http://yoast.com/perfect-wordpress-theme/
Joost de Valkjoost@yoast.com
http://yoast.comhttp://www.orangevalley.nl
http://twitter.com/jdevalk
Sign up to my WP mailing list!http://yoast.com/mailing-list/
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