Transcript
SEO SHOTS IV
Improve your SEOAnd Perhaps your Love Life
Processes to
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About
Nathaniel AlzagaAKA “Nacho”• Enterprise SEO Director at Surefire Social
Philippines• Roll-up-your-sleeves Executive• Google Analytics Certified
(Individual Qualification)• Background in International Business and IT• Founder of Growth-Guru.com• Licensed Financial Consultant• Interests: Boxing, Audio Books, Movies, Biking,
Traveling, Surfing
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Work Experience
2006
Freelance
Web Designer
2008
Link
Building for
Blue Chip
Companies
2007
Customer Service
2012
SEO for SMBs
2014
SEO for
Enterprise
2016
Growth-Guru.com2013
Stock Trading
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Agenda
Intake ProcessWireframing ProcessCompetitive Analysis
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IntakeProcess
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Give me six hours to chop down a tree and I will spend the first four sharpening the axe“-Abraham Lincoln
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Input Process Output
Feedback
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Buckets of Questions We Usually Ask
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About their Company/Brand
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About their Business
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About their Marketing Activities
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About their Industry/Niche
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Target Customers
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Current Resources
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Other Stakeholders
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Client Expectations
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Success Metrics
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Anything else?
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Going the Extra Mile
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Business Intelligence
What made you decide to start this business? Is there a specific reason why or a story behind it?
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Business Intelligence
Why did you decide to offer your main product/service? What burning desire or need does it
fulfill?
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Handling Objections
Are there any drawbacks to your service or products?
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Handling Objections
are there any common objections that come up during the sales process?
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Handling Objections
What will a prospect lose if they don’t take action now?
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Psychographics
What are their top 3 fears related to your niche? In other words, what keeps them up at night?
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Psychographics
How does your Product address those fears?
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Application
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Solutions
• Face to face meetings• Phone Call• Online Meeting• Email• Google Forms• Other paid Solution for forms• CRM
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Resource for freelancers:http://pointblankseo.com/client-questions
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Before anything else, preparation is the key to success.-Alexander Graham bell
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If you want a serious relationship, you are going to have to ask serious questions.-Steve Harvey
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Wireframing
Process
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What the !@#$ are
WIREFRAMES?
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Sketch
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Blueprint
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Why do you need them for SEO?
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Alignment of GOALS
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UX
SEO Design
Development Content
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*still missing a lot heree.g. email, PPC, Display, Video, Social etc
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Different Roles. Same Goals.
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• Visibility• Quality Traffic• Target keywords screened by personas• Searchers to visitors• Searchers find what they’re looking for
SEO
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Content
• Deliver Brand Message• Communicate USPs/UVPS• Promote Engagement• Establish Credibility and Trust• Reach a Wider Audience• Boost Brand Awareness• Establish Relationships with Influencers
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UX/SEO
• Improve effectiveness of off and onsite findability• Turn traffic into conversions• Test and tailor experiences to appeal to all personas• Turn visitors to return visitors• Users achieve their goals
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Design
• Visual Appeal• Usable Design• Design Psychology• Company Colors
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Front and Back-end Developers
• Functionalities• Accessibility• Right solutions• Security• Server health• Performance
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Valuable
Useful
Desirable
Credible
Accessible
Findable
Usable
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USER GOALS
BUSINESS GOALS
Return on Investment
VALUEReturn on Experience
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The goal in marriage is not to think alikebut to think together.-Robert Dodds
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Improve Efficiency
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How?
• Less revisions in terms of structure which could save time in the long run• This would mean more time and focus on other marketing efforts
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Wireframes vs Mockups vsPrototypes
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Application
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What worked for us
• Create overall information architecture, URL, and navigation Structure based on the overall business goals
• Definition of goals/objectives per page• Definition of goals of the business and users per page• Content outlines with estimated words• Elements needed and where to place them• Actual wireframes
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Solutions
• Pen and paper• Sketch• Photoshop• Balsamiq• Moqups• UXPin• Axure• UXKits
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Measuring Results
• Goal Completions• Pages/Session• Average Time on Site• Bounce Rates• Sessions/Visits
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Competitive3Analysis
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When do you usually check competitor sites?
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Usually, we check the following:
• Industry Averages• Rankings• Website Performance• Content• Backlinks• Social Media
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Going the Extra Mile
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Check the Navigation Structure
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Check the Forms
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Check the Functionalities
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Check the Visual Design
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Check the Design Psychology
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Check the Credibility
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Love is a competition of tenderness and care.
-Unknown
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nacho@surefiresocial.com
nacho@growth-guru.com
www.surefiresocial.com
www.growth-guru.com
+63 917 599 0506
Thank You!
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@pinoygrowthguru
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